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Running head: Aip project-wedding planning project

AIP PROJECT-WEDDING PLANNING PROJECT

Aip project-wedding planning project

Table of contents

Project charter ................................................................................................................................. 2

References ....................................................................................................................................... 6
Aip project-wedding planning project

Project charter

Project Title: AIP PROJECT- LOVESTRUCK WEDDING PLANNERS

Project date: February 21, 2023

Project Manager: GURPAL SINGH

Overview:
Wedding service industry was valued at $160,587.40 million in the fiscal year 2020. It is
forecasted that this industry will grow at 4.8% CAGR from 2021 to 2030 and reach a valuation
of $414,285.70 million (Alliedmarketresearch.com, 2022). It provides huge scope to wedding
service agency Lovestruck wedding agency to cater to better market growth, achieve higher
profitability, and better sustainability. In this regard, effective marketing planning has been
conducted through social media to increase popularity and gain more attention from the
audience.

Mission:
The mission of the company is to position itself as a strong leading player in the wedding service
industry in Canada. Moreover, company wants to be first choice of couples for wedding services.

Objective:
● Increased the popularity of company service through social media marketing campaigns
and by use of printed media.
● Conduct at least 10 weddings in the first years of the start of the business and improve
overall customer experience.
● Increased market share in the wedding service industry in Canada
● Hired 20 highly productive and efficient staff at an early stage of business to provide
better service.
● Increased profitability and revenue and maximise growth
Aip project-wedding planning project

Scope
This project would keep out travel and lodging preparations for their wedding. Moreover, the
service would not cover up receiving the required permissions. Wedding managers would run
this project to give full help in choosing, planning, issuing and administering invitations.

In Scope Out of scope

Wedding ritual (site on lease, beautification, musical Choice of costume and jewellry
groups)
Greeting Marriage assortment

Photographer Wedding gathering collection

Invitations, announcements, thanks you notes, Authorizations
RSVP’s
Cars arrangement Hotel room
Wedding manager on place Commitment parties, and preparation
banquets

Timelines
In order to gain customer attention by use of social media and printed media it will take around 6
months. In addition, it will take around 3 months to successfully makes wedding planning and
enrich the consumer experience.

Cost
Cost is a major project that needs more attention to increase profitability and maximise the value
of shareholders (Joseph, Maloney & Possingham, 2019). Accurate budgets have been prepared
for successfully initiating wedding events that help couples to understand what will cost for a
wedding. In addition, cost analysis assists to eliminate unnecessary expenses and gives more
attention to the primary activity of event planning. As result, the overall profitability of the
business increased and it positively impacts the growth of shareholders. In. Conducting marriage
Aip project-wedding planning project

at a reasonable price helps a company to grab more consumer attention and influence
profitability.

Risk:
This project charter carries with them unusual risks. The key risk is the option of the needs,
research and management that may discuss the selected financial plan. There is also the
opportunity of any members of the staff which would have an unmanageable condition like ill
health. Some of the major risks are following:

• Not arrange funds appropriately

• Select the incorrect location.
• Not recalling to call vital guests
• Becoming beset.
• Unintentionally contravene any wedding customs
• Arguments with suppliers

Mitigation of risks
By means of a contingency plan, a best method to mitigate the serious risks operations as well as
possessions of the wedding event. (Risk Management for Weddings | Expert Commentary |
IRMI.com, n.d.)

Milestones
Analysis essential agreements

Arrange and print invites

Choose hall for reception and dinner

Decide on activity

Choose beautification
Aip project-wedding planning project

Decide on photography and videography

Book transportation

Verify guests

Due last costs

Enjoy the wedding

Stakeholders:
Stakeholders are usually two types internal stakeholders and other one is external stakeholders
(Stocker, et al. 2020). Internal stakeholders for this specific business include owners and
employees. On the other hand, external stakeholders include the Canadian government,
consumers, the local community, and interest groups.

Impacts:
Develop an effective social media strategy and by using printed media company can gain enough
popularity as a wedding service agency. Maintaining costs accurately and hiring the right people
in right place help to offer a streamlined experience to people that increased profitability and
ensures better financial stability.
Aip project-wedding planning project

References

Alliedmarketresearch.com. (2022). Wedding Service market size I Industry analysis 2021- 2030.
Retrieved February 18, 2023, from https://www.alliedmarketresearch.com/wedding-
services-market-A15864
Joseph, L. N., Maloney, R. F., & Possingham, H. P. (2019). Optimal Allocation of Resources
among Threatened Species: a Project Prioritization Protocol. Conservation Biology,
23(2), 328–338. https://doi.org/10.1111/j.1523-1739.2008.01124.x
Risk Management for Weddings | Expert Commentary | IRMI.com. (n.d.). Www.irmi.com.
https://www.irmi.com/articles/expert-commentary/risk-management-for-weddings
Stocker, F., De Arruda, M. P., De Mascena, K. M. C., & Boaventura, J. M. G. (2020).
Stakeholder engagement in sustainability reporting: A classification model. Corporate
Social Responsibility and Environmental Management, 27(5), 2071–2080.
https://doi.org/10.1002/csr.1947