Key Activities

• Hire and retain software and technologists

• Maintain and expand website platform, mobile application, TV application.
• Produce, buy, and license original Netflix content to expand your video library
• Develop pricing strategy and subscription model to ensure affordability and
attract new customers.
• Develop a roadmap to penetrate new markets.
• Provide excellent user referrals to retain existing customers.

Image Source: Statista

Value Proposition

• Users can stream 24/7 without ads!

• Watch shows and movies in high definition
• Easily play content anywhere without going to a DVD store or movie theater
• Get unlimited access to TV shows and movies
• Access exclusive Netflix original movies or shows
• New subscribers can benefit from 30 days free trial (1 month no service)
• The contract is oriented but can be terminated at any time!
• Access locally produced and culturally relevant content
• Get algorithmic recommendations for new content to watch
• Avoid Ads - Some people like to see ads and other ads and some people avoid
them.

Image Source: Statista

Business Strategy Hub. (2019, March 1). Netflix Business Model (2020) | How does Netflix

make money. Retrieved February 14, 2023, from Business Strategy Hub website:

https://bstrategyhub.com/netflix-business-model-how-does-netflix-make-money/

#:~:text=Netflix