CONSUMER

BEHAVIOR
QUIZZES COMPILATION & REFLECTION PAPERS
(1-6 chapters)

Submitted by:

Submitted to:
Table of Contents

1. Quiz #1 1/50
2. Reflection Paper (Chapter 1)
3. Quiz #2 45/45
4. Reflection Paper (Chapter 2)
SAMPLE QUIZ #1

QUIZ NO. 1 CONSUMER BEHAVIOR (MM 2B)

Name: _____________________ Schedule: _________________

Subject: ____________________ Professor: _________________

Test I.

1. Remember that the organization’s objective is to provide superior customer value. To provide
the superior value, the firm must know:

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2. A market segment is a portion of a larger market whose needs differ somewhat from the larger
market. Selecting a target market involves four steps:

3. Explain and provide example each item:

- Product:

- Price:

- Distribution:

- Communication:

- Service:
 CHAPTER 1 TITLE: ________________

REFLECTION PAPER

For Chapter 1, ………

NOTE:

Times New Roman (12)

Short Bond paper
If long ang gigamit pag quiz (Long dapat ang gamiton for reflection)
Follow the (color coding folder) ex. Consumer Behavior MM2B Red Folder
You can create your own design sa folder but please follow the format especially sa
(Reflection Paper)