Project 3

Magazine Research

Irene Lee
Strategic Direction
What will your publication be about?
It is about an entertainment magazine. This magazine is an all-inclu-
sive entertainment magazine, an influential person, featuring popular
content, TV shows, movies, music, and more. The purpose is to pro-
vide effective information to subscribers by including reviews, evalua-
tions, and criticisms.
What will it be called?
The Most
The phrase is complete only when a modifier is attached to the word
The Most, but it was created that way to arouse readers’ curiosity by
using only The Most.
How often will you publish?
I decided to publish a monthly magazine because it seemed effective to
deliver information about popular contents by month or what kind of
entertainment industry boomed in that month.
Will you have advertisers?
I will have advertisers. Since it is an entertainment magazine, it will
mainly seek advertisers related to it, and items or products that are
exposed to the public will also be advertised. Because I think con-
tinuing to read articles with similar content, it can be boring enough
from the standpoint of the reader, so I think it would be good to insert
advertisements when the topic of the article changes or to change the
content.
How will you be distributed?
I will divide it into sections or topics and distribute them accordingly.
The key is to arrange the items well so that readers do not lose the flow
of the magazine.
How much does your magazine cost?
Since it is a magazine that is published every month and has the fea-
ture that all ages can read it, there can be regular subscribers, so it will
cost at least $8 and up to $15.
Who is your competition?
My magazine is characterized by being genuine and not difficult for
everyone to approach, and differentiates itself by using the strength
of exclusively winning contracts with people who were difficult to
interview or subjects that were difficult to deal with publicly in other
magazines.
● Vanity Fair Magazine
It is the ultimate choice for readers looking for all-in-one entertain-
ment and fashion magazines. Discover what’s happening in your
favorite celebs’ lives through exclusive coverage on television shows,
films, award shows, and popular culture in general. There is something
in common that all ages can read, and through this magazine, you can
understand various popular cultures. It is a magazine suitable for trend
analysis because it contains very intelligent and in-depth information,
as well as insight.
● Rolling Stone Magazine
It is the cornerstone of today’s music magazines. Delivering cutting
edge music reviews, in-depth interviews, provocative photos, and
award-winning features, this print magazine is the definitive source for
music information, entertainment, and pop culture. It also features po-
litical and social examinations of national affairs and the world today
and how these issues affect you. A great strength is that if you follow
the times and analyze the trend well, you are respected by young adults
and old alike. It has changed its frequency to a monthly magazine and
covers similar topics.
● Variety
It was created for individuals who are interested in the nitty-gritty
details of the film, television and music industries. The weekly pub-
lication contains expert reviews of music, film, television and the
performing arts. Anyone who wants to learn more about the enter-
tainment industry will appreciate a subscription to Variety magazine.
Because it deals with the entertainment industry in great detail, there
may be differences in details. It is popular since it has many reliable
and in-depth articles. Written by industry experts, Variety provides
detailed analysis and authoritative reporting on the entertainment in-
dustry. In addition, Variety releases special reports that explore emerg-
ing media trends.
Who is your audience?
Overall, it is structured so that all ages can read it, but the target audi-
ence is from late teens who are most interested in the entertainment
industry to young adults.
● Late teens (15-22): They are the one who are familiar with and well
exposed to the entertainment industry, can subscribe at a reasonable
price because it is the time when they are interested in public culture.
Since it is at an age sensitive to trends, they read both at school and at What will your tone of voice be?
home to keep up with others. Because it deals with interesting topics, It will depend on what topic I’m conveying, but overall it’s a positive
they are likely to read it within a week and collect it after that. and passionate voice for a friendly magazine.
Income: $10,000 per year
Interests: listening to music, watching movies (netflix, disney plus), How will your design support that tone of voice?
spending time on social media Actively use images, add phrases to stimulate curiosity, or insert illus-
trations to attract readers’ attention. Or try something new, away from
● Young adults (23 - mid-30s): They are active in society, begin to earn the typical magazine cover.
a certain amount of income, and sometimes have more time to relax
than when they were young. No matter what field they work in, they
are also sensitive to trends, and since most of them are related to the
entertainment industry, they must reflect the current trend. They can
get information from magazines and create something new about it.
They usually read in my free time or at home. As a busy modern per-
son, I assume that they will read and collect it soon.
Income: $40,000 per year
Interests: Music, Art and photography, Movies, Business and career

How will you talk to your audience?

A theme will be selected for each month, and the feeling that fits the
theme will be conveyed to the audience through images and colors.
Articles

‘7 Predictions for the Music Industry ‘The Top 10 Global Consumer

in 2023’ Trends for 2023’
https://www.okayplayer.com/music/7-predictions-for-the-music-indus- https://www.convenience.org/Media/Daily/2023/Jan/17/5-Top-10-Global-Con-
try-in-2023.html sumer-Trends-2023_Consumers

‘The 6 Most Important Tech

‘Pinterest predicts consumer
Trend Predictions For 2023’
trends for 2023’
https://www.forbes.com/sites/bernardmarr/2023/01/20/the-6-most-important-
tech-trendpredictions-for-2023/?sh=278242df4c74 https://fashionunited.uk/news/fashion/pinterest-predicts-consumer-trends-f
or-2023/2022120866669

‘The Color Trends for 2023: Rich &

‘12 Customer Success predictions
Warm Natural Hues
and trends for 2023’
https://www.thenordroom.com/color-trends-2023/
https://churnzero.com/blog/customer-success-trends-predictions-2023/
Digitized Roughs
Digitized Comps
Cover Concepts
Cover Concepts
Typography Tool Kit

Body
Goudy Old Style Regular 10pt

Head
Aktiv Grotesk Bold 47pt

Subtitle
Goudy Old Style Bold 23pt

Subhead
Goudy Old Style Bold 11pt

Quote
Goudy Old Style Bold 31pt

Credit
Goudy old Style Regular 8pt
Sample Compositions
MUSIC TREND MUSIC TREND
7 Predictions for the Music
Industry in 2023
The publishing
More artists will Creatives will crack
rights buying streak
embrace a DIY spirit the TikTok code
will continue
Photo Credit: Songtradr
Let me do it myself
In 2022, indie artists increasingly made use of
forum-type platforms to connect with fans
beyond the more static social media post.
Artists created groups on the chatting app
Discord or shared conversations on Twitter
Spaces and Instagram Live. They further
utilized the streaming infrastructure of Twitch
to collaborate with fans in real-time.
“Knxwledge is the perfect example of someone
on Twitch who’s just making beats and getting
their audience involved, and then selling the
music because they’re so involved they want to
buy it,” Sto said. “That fan-to-artist engagement,
interaction, is really where things are going to
go for the next three to five years.”
The average consumer’s annual spending on
music actually rose five percent in 2021 to
$98. Where just a decade ago, the proliferation
of free music downloads facilitated a “why
would I pay for music” attitude, the increase in
spending today is boosted significantly by sales
of physical media like CDs and vinyl that are
supplementary to the ability for the consumer
to stream the recordings at a fraction of the
cost.
Though hip-hop’s charting dominance
Photo Credi: Getty
slipped somewhat in the last year, its still firm
majority of the music economy may suggest
that consumers’ willingness to spend on the
artists they feel connected to could be flat-
tening the curve of that share’s distribution to
2 3
hip-hop artists in particular.
“Artists are starting to realize they’re the prize.
I think the music industry as a whole is start-
ing to see that too and are trying to kind of
cut that off,” Sto said. “But artists are starting
to realize, ‘the labels aren’t going to help me
anyways so let me do it myself. It may take
longer but at least it’s mine.’”
Adjusting successful strategies
“What’s gonna define how TikTok is marketed
is how the consumers change. People hate
being sold to now,” Shalhoup said. “Branding
is also becoming a lot more implicit than
explicit… which is a big reason why fan page
marketing is more successful than artists
posting on their page, because fans don’t
think they’re being sold to when the content
comes from a fan page.”
However, the volatile and often unannounced
changes to social media platforms will require
enterprising creators to stay on their toes and
continue adjusting even the most successful
strategies.
Catalog Investing
Owning the publishing rights to a catalog also
means more than passively collecting royalties
from streams over time. Revenue streams from
an investment can come in anytime a song is
used in a film, in advertising, sampled by
another song and more.
There’s certainly uncertainty in the future, but
private equity investments create the potential
for artists to convert successful self-branding
and growing catalogs into lucrative portfolios
in diverse industries. Newer artists face
challenges to connecting with fans like the
volatility of social media, which has become so
crucial, and corporate monopolies that grow
the gap between the big and little guys. But if
2022 made anything clear, it’s that artists
and their teams will continue to conquer
challenges with creative new solutions and
good old-fashioned coming together.
Sample Compositions
MUSIC TREND
“The industry is
changing, and means
new opportunities.”
Let me do it myself
In 2022, indie artists increasingly made use of forum-type platforms
to connect with fans beyond the more static social media post. Artists
created groups on the chatting app Discord or shared conversations on
Twitter Spaces and Instagram Live. They further utilized the streaming
infrastructure of Twitch to collaborate with fans in real-time.
“Knxwledge is the perfect example of someone on Twitch who’s just
making beats and getting their audience involved, and then selling the
music because they’re so involved they want to buy it,” Sto said. “That
fan-to-artist engagement, interaction, is really where things are going to
go for the next three to five years.”
The average consumer’s annual spending on music actually rose five
percent in 2021 to $98. Where just a decade ago, the proliferation of
free music downloads facilitated a “why would I pay for music” attitude,
the increase in spending today is boosted significantly by sales of physical
media like CDs and vinyl that are supplementary to the ability for the
consumer to stream the recordings at a fraction of the cost.
Though hip-hop’s charting dominance slipped somewhat in the last
year, its still firm majority of the music economy may suggest that
consumers’ willingness to spend on the artists they feel connected to
could be flattening the curve of that share’s distribution to hip-hop
artists in particular.
“Artists are starting to realize they’re the prize. I think the music industry
as a whole is starting to see that too and are trying to kind of cut that
off,” Sto said. “But artists are starting to realize, ‘the labels aren’t going
to help me anyways so let me do it myself. It may take longer but at
least it’s mine.’”
Adjusting successful strategies
“What’s gonna define how TikTok is marketed is how the consumers
4 5
MUSIC TREND
change. People hate being sold to now,” Shalhoup said. “Branding is
also becoming a lot more implicit than explicit… which is a big reason
why fan page marketing is more successful than artists posting on
their page, because fans don’t think they’re being sold to when the
content comes from a fan page.”
However, the volatile and often unannounced changes to social media
platforms will require enterprising creators to stay on their toes and
continue adjusting even the most successful strategies.
7 Predictions
Catalong Investing
Owning the publishing rights to a catalog also means more than
passively collecting royalties from streams over time. Revenue streams
for the
from an investment can come in anytime a song is used in a film, in
advertising, sampled by another song and more.
Music Industry
There’s certainly uncertainty in the future, but private equity invest-
ments create the potential for artists to convert successful self-branding
and growing catalogs into lucrative portfolios in diverse industries.
Newer artists face challenges to connecting with fans like the volatility
in 2023
of social media, which has become so crucial, and corporate monopo-
lies that grow the gap between the big and little guys. But if 2022 made
anything clear, it’s that artists and their teams will continue to
conquer challenges with creative new solutions and good old-fashioned
coming together.
Photo Credit: Getty
Sample Compositions
MUSIC TREND MUSIC TREND
Let me do it myself
In 2022, indie artists increasingly
made use of forum-type platforms
to connect with fans beyond the
more static social media post.
Artists created groups on the
chatting app Discord or shared
conversations on Twitter Spaces
and Instagram Live. They further
utilized the streaming infrastruc-
ture of Twitch to collaborate with
fans in real-time.
“Knxwledge is the perfect example
of someone on Twitch who’s just
making beats and getting their
audience involved, and then sell-
ing the music because they’re so
involved they want to buy it,” Sto
said. “That fan-to-artist engage-
ment, interaction, is really where
things are going to go for the next
three to five years.”
The average consumer’s annual
7 Predictions
spending on music actually rose
five percent in 2021 to $98.
Where just a decade ago, the pro-
for the Music
liferation of free music downloads
facilitated a “why would I pay
for music” attitude, the increase
in spending today is boosted
Industry in 2023
significantly by sales of physical
media like CDs and vinyl that are
supplementary to the ability for
the consumer to stream the re-
Photo Credit: Songtradr cordings at a fraction of the cost.
6 7
Though hip-hop’s charting dom-
inance slipped somewhat in the
last year, its still firm majority of
the music economy may suggest
that consumers’ willingness to
spend on the artists they feel con-
nected to could be flattening the
curve of that share’s distribution
to hip-hop artists in particular.
“Artists are starting to realize
they’re the prize. I think the music
industry as a whole is starting to
see that too and are trying to kind
of cut that off,” Sto said. “But
artists are starting to realize, ‘the
labels aren’t going to help me
anyways so let me do it myself. It
may take longer but at least it’s
mine.’”
Adjusting successful strategies
“What’s gonna define how
TikTok is marketed is how the
consumers change. People hate
being sold to now,” Shalhoup
said. “Branding is also becoming
a lot more implicit than explicit…
which is a big reason why fan page
marketing is more successful
than artists posting on their page,
because fans don’t think they’re
being sold to when the content
comes from a fan page.”
However, the volatile and often
unannounced changes to social
media platforms will require en-
terprising creators to stay on their
toes and continue adjusting even
the most successful strategies.
Catalog Investing
Owning the publishing rights to a
catalog also means more than
passively collecting royalties from
streams over time. Revenue
streams from an investment can
come in anytime a song is used in
a film, in advertising, sampled by
another song and more.
There’s certainly uncertainty in
the future, but private equity
investments create the potential
for artists to convert successful
self-branding and growing catalogs
into lucrative portfolios in diverse
industries. Newer artists face
challenges to connecting with fans
like the volatility of social media,
which has become so crucial, and
corporate monopolies that grow
the gap between the big and little
guys. But if 2022 made anything
clear, it’s that artists and their
teams will continue to conquer
challenges with creative new
solutions and good old-fashioned
coming together.