Expect Flags

1. When going to the Arboretum I noticed the flags with motivating and colorful two-word
expectations for the area.
2. It wasn’t hard to miss since the Arboretum goes up and down hills, so your focal point is
constantly changing. Not to mention, it is one of the only colorful elements in a place with
strictly nature components.
3. A definite factor when visiting this attraction is the visual perception of the environment,
how every aspect is fighting for our attention yet doesn’t feel forced. This is especially
evident in the sounds occupying this space, whether it be the water flow from the creek,
the ducks directing their family, or the whistles of the trees all add to this environment's
staggering visual hierarchy.
4. For some, the flag poles are not something to be paid attention to, since they are a
man-made element in a nature-immersed environment. However, when taking in the
whole of the space it’s important to realize how this adds to the overall viewer
experience. By placing almost neon colors along the path of a stagnant balanced
environment it excites some people into moving forward in their journey deeper within
the ARB.
5. In “What Is Environmental Graphic Design?” by Calori and Vanden-Eynden they mention
how Placemaking, which is part of the “Spectrum of EGD Activity”, is an important part of
an environment. Using monuments or structures and primarily working with architects,
engineers, etc., this style incorporated into an eco-friendly space can be achieved. When
taking the flagpoles, for example, that also serve as pathway lights for night walks, it is
obvious how visually important they are in communicating visual rhetoric to visitors.