What is a product survey?

Simply put, a product survey is a tool that a company can use to

learn what their users think about their products. Running a
survey before launching a product means you get to see what people
really want and need.

Plus, it can help you with the creation and design of what you’re
making—so companies really shouldn’t forget the importance of
product research.

Now you can also use product surveys for an existing product, so you

can see how people are enjoying their experience and how the
product can be improved. So they’re always useful.
Product Survey Questions
Examples
We’ve made a list of some of our favorite product survey questions to
help you conduct product research that’ll make a difference to your
company.

Let’s take a look at some example product survey questions to ask

customers about your product:

1. How often do you use our products?

2. Which features are most valuable to you
3. How would you compare our products to our competitors’?
4. What important features are we missing?
5. What are you trying to solve by using our product?
6. What other types of people could find our product useful?
7. How easy is it to use our product?
8. How would you rate the value for money?
9. How likely are you to recommend this product to others?
10. How could we improve our product to better meet your needs?
For some extra inspiration, check out our product research survey
template and product feedback survey template.

1. 1
How often do you use our products?
Start simple. With this question, you can see which products your
customers are using and how often they’re using them.

This will make the following questions even more useful—you can see
which products are making people happy, which ones aren’t, and
which products your most dedicated customers are using.

2. 2
Which features are most valuable to you?
It’s pretty unlikely you only offer a single product with one single
feature. This question lets you know which parts of your product are
the most valuable to your clients.

You might even be surprised to learn your customers use your product
totally differently to how you imagined. Maybe a small feature, one you
perhaps added as an afterthought, is what’s keeping people with you.

3. 3
How would you compare our products to our
competitors’?
Let’s not beat around the bush. If you have a product, someone else
out there is offering something similar. You want to know how you
stack up.
Knowing where in the market your product falls, or at least how your
customers see it, can unveil some really useful insights. It can tell you
how to market your product in the right way, to the right people.

4. 4
What important features are we missing?
This will help with new products and features down the road.
Companies often spend a lot of time and put money into a new
product, to find that their customers have no use for it.

This question could even reveal small things that you hadn’t
considered that could be implemented relatively quickly.

5. 5
What are you trying to solve by using our
product?
Your users use your product because it solves a problem for them. It’s
that simple. But do you really know what problem is being solved
here?

Asking this question could unearth aspects of your product that need a
bit of fixing up. It could even open a path for future products or
features. Imagine if your existing product is being used for something
you weren’t aware of. Now imagine how popular it could be if you
focused on that problem as much as the others.
 6. 6
Who else could find our product useful?
Asking this is a great way to find potential new users for your product
—maybe even a whole group of people you had never even
considered as being your audience. And finding new people to sell
your product to can be difficult, so why not get your existing customers
to help you out?

7. 7
How easy is it to use our product?
Your product might work well for seasoned users—but what about
your new sign-ups?

Here you might find that the product isn’t as intuitive as you thought
and this can be new user repellant if they get frustrated. So consider
simplifying certain parts of the product, or offering video tutorials or
helpful hints throughout.

8. 8
How would you rate the value for money?
Knowing how affordable your product is for your customers is huge.

If it’s too expensive, then imagine all the potential sales you’ve lost by
just pricing out some of the more value-focused people.
And if people are saying that value for money is great? Well, then it
might be time to build some premium features to generate more
revenue.

Important to remember here—if you’re asking your existing customers

this question, then you’re only speaking to the people who you know
can afford your product.

9. 9
How likely are you to recommend this product
to others?
This is one of the most popular survey questions. And for good
reason.

Your Net Promoter Score lets you know how your customers are

talking about your product to others. If it’s positive, then you have a
huge group of people doing your promoting for you. So maximize that.
If it’s negative, then that makes this whole survey even more
important. If your customers are talking trash about you, or if they’re
thinking about leaving you, then you really, really need this feedback.

So let them know they’ve been heard, and tell them the changes you’ll
be making. You might be making money now, but dissatisfied
customers rarely stay around for long.

10. 10
How could we improve our product to better
meet your needs?
This is a broad and basic question—but it’s important.

Your customers know better than anyone how useful your product is.
Asking this question lets you know where you should be focusing your
efforts to make your customers as happy as possible.

Save this question for the end of your survey. You want your readers
to have time to think about the product by asking them the previous
questions first.

So by asking this as a final question, everyone responding to your

survey should have your product, and their experience with it, clear
and fresh in their mind.