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Salesforce evaluation

Nguyễn Thị Bích Trâm, PhD


Tram.ntb@ou.edu.vn
THE
SALESFORCE
EVALUATION
PROCESS
THE PURPOSE OF EVALUATION
MEASURES OF
PERFORMANCE

Quantitative measures Qualitative measures


of performance of performance
Sales revenue achieved

Quantitative Profits generated

measures of Percentage gross profit margin achieved

performance Sales per potential account

Sales per active account

Sales revenue as a percentage of sales potential

Number of orders

Sales to new customers

Number of new customers.


Sales skills
Customer relationships
Qualitative
measures of Self-organisation.
performance
Product knowledge.
Co-operation and attitudes.

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