PROFILE OF THE COMPANY

Name of the

company: Sharekhan ltd Year of Establishment:

1925

Headquarter: Sharekhan SSKI A-206 Phoenix House

Phoenix Mills
Compound Lower
Parel Mumbai -
Maharashtra,
INDIA-400013

Nature of Business: Service Provider

Services: Depository Services, Online Services and

Technical Research.

Number of Employees: Over 3500+

Revenue: Data Not Available

Website: www.sharekhan.com

Slogan: Your Guide to The Financial Jungle.

VISION
To be the best retail brokering Brand in the retail business of stock market.
 MISSION
To educate and empower the individual investor to make better investment decisions
through quality advice and superior service.

Sharekhan is infect -
• Among the top 3 branded retail service providers
• No. 1 player in online business
• Largest network of branded broking outlets in
the country serving more than 7,00,000 clients.

REASON TO CHOOSE SHAREKHAN

LIMITED
Experience

SSKI has more than eight decades of trust and credibility in the Indian
stock market. In the Asia Money broker's poll held recently, SSKI won the
'India's Best Broking House for 2004' award. Ever since it launched
Sharekhan as its retail broking division in February 2000, it has been
providing institutional-level research and broking services to individual
investors.

Technology
ONLINE TRADING AT YOUR
FINGERTIPS!

With its online trading account one can buy and sell shares in an instant
from any PC with an internet connection. One can get access to its
powerful online trading tools that will help him take complete control over
his investment in shares.

Accessibility

Sharekhan provides ADVICE, EDUCATION, TOOLS AND

EXECUTION services for investors. These services are accessible
through its centers across the country over the internet (through the
website www.sharekhan.com) as well as over the Voice Tool.

Knowledge

In a business where the right information at the right time can translate
 into direct profits, one can get access to a wide range of information on
Sharekhan limited’s content-rich portal. One can also get a useful set of
knowledge-based tools that will empower him to take informed decisions.

Convenience

One can call its Dial-N-Trade number to get investment advice and
execute his transactions. Sharekhan ltd. have a dedicated call-centre to
provide this service via a Toll Free Number 1800-22-7500 & 1800-22-
7050 from anywhere in India.

Customer Service

Sharekhan limited’s customer service team will assist one for any help that
one may require relating to transactions, billing, demat and other queries.
Its customer service can be contacted via a toll-free number, email or live
chat on www.sharekhan.com .

Investment Advice

Sharekhan has dedicated research teams of more than 30 people for

fundamental and technical researches. Its analysts constantly track the
pulse of the market and provide timely investment advice to its clients in
the form of daily research emails, online chat, printed reports and SMS on
their mobile phone.

JOB RESPONSIBILITIES :

To visit to various investors and get their review about sharekhan services and also
understand concept of equity market

Making people aware about new facilities of

sharekhan in terms of online trading in equity market.

To guide investors for opening up of various accounts like equity, commodity,

demat etc. and collect payment from them

 Is the Stock Market?

The stock market broadly refers to the collection of exchanges and other
venues where the buying, selling, and issuance of shares of publicly held
companies take place. Such financial activities are conducted through
institutionalized formal exchanges (whether physical or electronic) or via over-
the-counter (OTC) marketplaces that operate under a defined set of
regulations. 

While both the terms “stock market” and “stock exchange” are often used
interchangeably, the latter term generally comprises a subset of the former. If
one trades in the stock market, it means that they buy or sell shares on one (or
more) of the stock exchange(s) that are part of the overall stock market. A
given country or region may have one or more exchanges comprising their
stock market.

 Understanding the Stock Market

The stock market allows numerous buyers and sellers of securities to meet,
interact, and transact. Stock markets allow for price discovery for shares of
corporations and serve as a barometer for the overall economy. Since the
number of stock market participants is huge, one can often be assured of a fair
price and a high degree of liquidity as various market participants compete with
one another for the best price.

Introduction to the Indian Stock Market

is an Indian stock exchange located on Dalal Street in Mumbai. Established in

1875 by cotton merchant Premchand roychand, a Rajasthani Jain
businessman, it is the oldest stock exchange in Asia, and also the tenth oldest in
the world. The BSE is the 10th largest stock exchange with an overall market
capitalisation of more than ₹276.713 LAKHA CRORE, as of January 2022.[3]

Bombay Stock Exchange was started by Premchand Roychand in 1875. While

BSE Limited is now synonymous with Dalal Street, it was not always so. In the
1850s, five stock brokers gathered together under a Banyan tree in front of
Mumbai Town Hall, where Horniman Circle is now situated.[9] A decade later,
the brokers moved their location to another leafy setting, this time under banyan
trees at the junction of Meadows Street and what was then called Esplanade
Road, now Mahatma Gandhi Road. With a rapid increase in the number of
brokers, they had to shift places repeatedly. At last, in 1874, the brokers found a
permanent location, the one that they could call their own. The brokers group
became an official organization known as "The Native Share & Stock Brokers
Association" in 1875.
The Bombay Stock Exchange continued to operate out of a building near
the Town Hall until 1928. The present site near Horniman Circle was acquired
by the exchange in 1928, and a building was constructed and occupied in 1930.
The street on which the site is located came to be called Dalal Street in Hindi
due to the location of the exchange.
On 31 August 1957, the BSE became the first stock exchange to be recognized
by the Indian Government under the Securities Contracts Regulation Act.
Construction of the present building, the Phiroze Jeejeebhoy Towersa at dala
Street, Fort area, began in the late 1970s and was completed and occupied by
the BSE in 1980. Initially named the BSE Towers, the name of the building was
changed soon after occupation, in memory of Sir Phiroze Jamshedji Jeejeebhoy,
chairman of the BSE since 1966, following his death.
In 1986, the BSE developed the S&P BSE SENSEX index, giving the BSE a
means to measure the overall performance of the exchange. In 2000, the BSE
used this index to open its derivatives market, trading S&P BSE SENSEX
futures contracts. The development of S&P BSE SENSEX options along with
equity derivatives followed in 2001 and 2002, expanding the BSE's trading
platform.
On 12 March 1993, a car bomb exploded in the basement of the building during
the 1993 Bombay bombings
Historically an open outcry floor trading exchange, the Bombay Stock
Exchange switched to an electronic trading system developed by Cmc ltd. in
1995. It took the exchange only 50 days to make this transition. This
automated, screen-based trading platform called BSE On-Line Trading (BOLT)
had a capacity of 8 million orders per day.

BSE established India INX on 30 December 2016. India INX is the first
international exchange of India.
BSE launches commodity derivatives contract in gold and silver

Functions of a Stock Market

Fair Dealing in Securities Transactions

Depending on the standard rules of supply and demand, the stock exchange
needs to ensure that all interested market participants have instant access to
data for all buy and sell orders, thereby helping in the fair and transparent
pricing of securities. Additionally, it should also perform efficient matching of
appropriate buy and sell orders.4

For example, there may be three buyers who have placed orders for buying
Microsoft shares at $100, $105, and $110, and there may be four sellers who
are willing to sell Microsoft shares at $110, $112, $115, and $120. The
exchange (through automated trading systems) needs to ensure that the best
buy and the best sell are matched, which in this case is at $110 for the given
quantity of trade.

Efficient Price Discovery

Stock markets need to support an efficient mechanism for price discovery,
which refers to the act of deciding the proper price of a security and is usually
performed by assessing market supply and demand and other factors associated
with the transactions.

Let’s say a U.S.-based software company is trading at a price of $100 and has
a market capitalization of $5 billion. A news item comes in that the European
Union (EU) regulator has imposed a $2 billion fine on the company, which
essentially means that 40% of the company’s value may be wiped out. While
the stock market may have imposed a trading price range of $90 and $110 on
the company’s share price, it should efficiently change the permissible trading
price limit to accommodate for the possible changes in the share price, or else
shareholders may struggle to trade at a fair price.

Liquidity Maintenance
While getting the number of buyers and sellers for a particular financial
security are out of control for the stock market, it needs to ensure that whoever
is qualified and willing to trade gets instant access to place orders that should
get executed at a fair price.

Security and Validity of Transactions

While more participants are important for the efficient working of a market, the
same market needs to ensure that all participants are verified and remain
compliant with the necessary rules and regulations, leaving no room for default
by any of the parties. Additionally, it should ensure that all associated entities
operating in the market adhere to the rules and work within the legal
framework given by the regulator.
Support All Eligible Types of Market Participants
A marketplace is made up of a variety of participants, which include market
makers, investors, traders, speculators, and hedgers. All of these participants
operate in the stock market, with different roles and functions. For instance, an
investor may buy stocks and hold them for the long term, spanning many years,
while a trader may enter and exit a position within seconds. A market maker
provides necessary liquidity in the market, while a hedger may like to trade
in derivatives for mitigating the risk involved in investments. The stock market
should ensure that all such participants are able to operate seamlessly, fulfilling
their desired roles to ensure that the market continues to operate efficiently.

Investor Protection
Along with wealthy and institutional investors, a very large number of small
investors are also served by the stock market for their small amount of
investments. These investors may have limited financial knowledge and not be
fully aware of the pitfalls of investing in stocks and other listed instruments.
The stock exchange must implement necessary measures to offer the necessary
protection to such investors to shield them from financial loss and ensure
customer trust.

For instance, a stock exchange may categorize stocks in various segments

depending on their risk profiles and allow limited or no trading by common
investors in high-risk stocks. Exchanges often impose restrictions to prevent
individuals with limited income and knowledge from getting into risky bets of
derivatives.

Company profile
INTRODUCTION OF ‘SHAREKHAN’BY BNP PARIBAS

Sharekhan is a fully owned

company of BNP Paribas
 BNP Paribas
BNP Paribas has been in India
since 1860 and is among the
leading international financial
institutions providing a wide
range of financial services
covering corporate &
institutional banking, and
personal investment services
for individuals.

BNP Paribas has more than 11000 employees in India across its various lines of business
and its Technology and Operations global delivery centers in Bengaluru, Chennai and
Mumbai.

As the second oldest foreign bank in India, BNP Paribas has branches in key metros and
has a rich and broad offering across the entire range of corporate and institutional banking
products and services, covering flow banking (transaction banking), financing, hedging,
global markets, derivatives and investments.

Sharekhan, a wholly owned subsidiary of BNP Paribas, provides personal investment

services to Individuals and has over 3000 centres across 540+ cities in India.

Following our ethos on having a positive impact on our stakeholders and society, BNP
Paribas India Foundation, a not-for-profit organization, deploys BNP Paribas’ CSR efforts
in critical areas including education, youth skilling, culture and environment.

Sharekhan by BNP Paribas is a full-service stock broking company in India. It offers

broking services in equity, commodity and currency segments. It also offers
investment services like IPOs, portfolio management services, and instant mutual funds.

Sharekhan has a dedicated team for research. They offer stock recommendations to its
customers based on technical and fundamental analysis.

Sharekhan was established in the year 2000 and grew exponentially since then. It was
acquired by BNP Paribas in 2016. BNP Paribas S.A. is one of the largest banks in Europe.
It is based out of Paris. Sharekhan is now a wholly-owned subsidiary of BNP Paribas S.A.
Sharekhan customers can trade online, offline by visiting any of the branches or by calling
the trading desk.

Sharekhan offers 3 popular trading software for online trading:

Sharekhan Website ( Trading Website)

Sharekhan App (Mobile Trading App)

Trade Tiger (Downloadable Trading Software)

Product and Services offered by
Sharekhan

*Sharekhan brings you a wide range of products with enhance tools and
features to help you trade faster and invest smarter.*

1- Equity Trading Platform (Online/Offline).:-

Investment in Equities has many advantages. One of the best avenues for long term wealth
creation whereas derivate help you leverage on anticipated market movement & acts as a
hedging tool to minimize your risk.

Key benefits :-

 Better long term return

 Dividend income
 Transparency
 Alpha delivery & top picks research
 Offering complete range of investment

2- Mutual Funds :-
An imminent asset class to diversify your investments. Sharekhan offer wide spectrum of
investment schemes from all top mutual fund houses.
Secure recurring investment by investing in systematic investment plan in mutual fund of
your choice .invest wisely with sharekhan in lumpsum & SIP in mutual fund from across all
the fund houses.

Key benefits:-
  Diversification
 Minimization of risk
 Online & offline transaction facility
 Disciplined investment approach
 Dedicated back office software to view client investment in MF

3..PMS- Portfolio Management Service:-

Portfolio Management Services (PMS), service offered by the Portfolio Manager at
Sharekhan, is an investment portfolio in stocks, fixed income, debt, cash, structured products
and other individual securities, managed by a professional money manager that can
potentially be tailored to meet specific investment objectives.

Key benefits :-

 Disciplined and professional approach

to investments
 Maximizing returns while minimizing
risks
 Active monitoring by an expert team to
optimize returns
 Transparency in fees and commissions
 Periodic performance reporting to client


4- IPO(Initial Public Offer) :-

An opportunities to invest in the primary market where IPOs are issued at attractive prices
which makes it an investment that offers reasonable returns and acceptable risk. -printed
ASBA application forms are available or clients.
Key Benefits :-
 No refund hassles under ASBA process
 NO brokerage while applying for application
 No other hidden cost