BFB 3366: INTERNATIONAL BUSINESS MANAGEMENT COURSE OUTLINE

Purpose of the Course

The course prepares students with knowledge in managing international or global business activities
enabling organizations to survive in this age of globalization occasioned by increasing change in the
business landscape.
Expected learning outcomes
At the end of the course, the students should be able to:
1. Examine international business activities, problems and techniques.
2. Analyse strategies necessary for successful international operations of organizations.
3. Examine strategies for coping with the changing world market environment
4. Apply the marketing mix to international business practice.
Course Content
1. Overview, nature, and orientations towards international business management;
 Introduction to international business management
 Concept of globalization and internationalization
 Differences between domestic and international business
2. International business environment;
 Economic
 Political
 Legal
 Socio cultural
 Competitive
 Technological
3. Management of international and regional trading blocs;
 International trade policies
 International and Regional Trading Blocs
4. International Financial institutions;
 International Financial Markets
5. Multinational Corporations;
 Evolution and activities of Multinational enterprises or corporations and their role in the
economy
 Criticisms against MNCs
6. Management of the international marketing mix;
 Product decisions
 Place decisions
 Price decisions
 Promotion decisions
 7. Foreign entry strategies;
 Export management and Foreign production
 Setting subsidiaries
 Franchising
 Foreign direct investments
8. Contemporary issues in international co-operative management;
 Role of information technology - E-business strategies, E-retailing, E-commerce in
international business
 Offshoring
 Global competition
 Ethics and Social Responsibility
Mode of Delivery
Lecture Method, Seminar, Case Study and Group Discussions.
Instructional Materials and Equipment
Texts, audio and video cassettes, computer software.
Course Assessment
CATS/Assignment/Presentation 30 %
Final Examination 70 %
Total 100%
Core Reading Materials for the Course
a) Wild, J., Wild, K. L., & Han, J. C. (2014). International business. Pearson Education Limited.
b) Crowther, D. (2011). Corporate Governance and International Business, ShahlaSeifi
c) Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L.
(2014). International business. Pearson Australia.
d) Da Costa, E. (2014). Global e-commerce strategies for small businesses. Mit Press.
e) Schneider, G. (2011). E-Business, International Edition. 9th Edition.
Recommended Reference Materials
a) Lane H.W., Di Stefano, J. J. and Maznevslsi, M. L. (2005). International Management
Behavior, Willey, Blackwell.
b) Warren, J.K. (2002). Global Marketing Management, Prentice- hall of India, New Delhi, 7th
Ed.
c) Weihrich, H, and Koontnz, H. (2002). Management: A Global Perspective, Mc Graw-Hill
Inc., New York, 10th Ed.
d) Bennett, R (2005). International Business: Frame works, Pearson Education, New Delhi.