INTRODUCTION has been typically called

Consumers are now wagwagan, and was later adapted

accustomed to continual new in other places. (Cabreza 2001).

trends, constant fashion changes Ukay-ukay can describe as sidewalk

and the perpetual availability of new stalls with used clothing that is

products (Gupta et al., 2019), randomly mixed up regardless of

facilitated predominantly by ‘fast size, color, type and style in huge

fashion’ (Becker, Leifhold & Iran, piles. Buyers dig into the piles from all

2018). In today's world, fashion is sides in a ‘contest’ to choose the

quite a phenomenon. The goal of ‘best’ item, judged by the keen eye

the study is to evaluate the for its relative newness, lack of

preferability of students to where to damage or stains, and its fashion

buy their clothes. The primary appeal. (Ma. Rina Locsin,2007) Over

motivation and objective is to the past few years, the clothing and

enable students to express their love fabric industries have experienced

in fashion through sustainable and enormous growth. Millions of

favorable ways in buying their products are now available in online

clothes. In order to mitigate these catalogs, eliminating the need for

fashion problems many ways have customers to visit numerous stores,

been developed. wait in line, or try on clothing in

Ukay-ukay is most changing rooms. (Yashar Deldjoo,

commonly used to refer to the 2022) As the pandemic continues to

industry that caters to the sale of send small businesses to a corner,

second hand imported garments. It thrift shop owners have resulted in

originated in Baguio City, where it keeping and running their businesses

online. (Cruz, 2022) Online consumers continue to purchase

convenient shops are mostly from a physical store, at this time,

reflected in shorter time and less consumers feel it is very convenient

energy spent, including shipping cost to shop online since it frees the

reduction, less crowd and queues customer from personally visiting the

than real markets, unlimited time store. Both ways of shopping have

and space, which all increase their own advantages and

convenience of shopping. Internet disadvantages for the customer and

shopping for businesses and seller. (R. Shanthi, Desti Kannaiah,

consumers are being accepted as 2015)

an alternative shop mode rather

Consumer perceptions
than visiting the stores. (Salehi, 2012)
of product qualities are influenced

by product brand image.

BACKGROUND OF THE PROBLEM
(Chattopadhyay and Basu, 1990,
The study attempts to identify
Kwon and Lennon, 2009) It is
the preference of Grade 11 students
revealed that customers encounter
of PWU JASMS in buying clothes. This
certain problems with shopping.
research will look into how
Purchase intentions for apparel
consumers assess the value of time,
products often require physical
quality and price when choosing
examination prior to purchase.
between purchasing in physical
Ukay-ukay nowadays is a very
stores or online. In the past decade,
affordable source of fashionable yet
there has been a dramatic change
durable clothing material for those
in the way consumers have altered
with relatively low incomes. Some
their way of shopping. Although
people would resort to buying
ukay-ukay items because the latter shopping online for apparel

are relatively homogenous with the products, making it important to

brand new garments and examine factors that reduce various

accessories that may be bought in risks influencing online purchase

relatively high-class stores and intentions. The major difference

shopping malls. (Luisto C. Abueg, between traditional and online

2005) There is “much effort needed selling is the extent of interaction

in searching ukay-ukay goods' Other between the consumer and the

problems mentioned include seller.

damage and defect of products,

Significance of the study
annoying odor, too much time
The study aims
consumed, and the limited space of
to determine the shopping
the shopping area (Valdez et al.,
preferences of Grade 11 students of
2014) Online stores are e-commerce
PWU JASMS in buying clothes. To
websites and apps where customers
determine the percentage of the
may view a variety of product and
students who prefer ukay-ukay or
service categories and make digital
Online Shops. To identify the
purchases. Shopee is an example of
consumer-behavior towards it, and
a platform that also sells its products
to analyze the significance of buying
online. Consumers may explore the
in ukay-ukay or in online shops. This
app and view a variety of options,
study is advantageous especially to
including number, size, and color.
the following beneficiaries: sellers:
Nevertheless, some online retailers
The study will provide information to
don't have physical locations.Hence,
the sellers on how they are
greater risk is associated with
dominating nowadays when it
comes to selling. The study will be the questionnaire, which is

provide awareness and knowledge prepared by the researchers.

to the seller so that they can think of Limitations:

a way to maintain their sales and This study does not include

revenue. Consumers: This study Micro businesses such as automobile

will bring data to the consumer shops, hardware shops, fast food

that provides information about shops, and other businesses. The

which way is much more efficient information in this research may only

when it comes to buying clothes. be limited to other cited information

and the response of the consumers.

SCOPE AND LIMITATION

Scope: DEFINITION OF TERMS

50 randomly selected grade ● Ukay-ukay - is a term used

11 students of PWU JASMS will serve both for the act of shopping

as the respondents of the study. The by digging up piles of used or

study will only cover ukay-ukay shops pre-loved clothes until one

and online shops inside manila. This makes a good find. It also

study will cover the problems they refers to retailers of

encounter on their shopping. The secondhand clothes and

study also aims to identify the accessories in the Philippines.

disadvantages and advantages in ● Online shopping - is a form of

buying through ukay-ukay or online electronic commerce which

stores. Each of the students will be allows consumers to directly

given the same questionnaires to buy goods or services from a

answer. The main source of data will

 seller over the Internet using a

web browser or a mobile app.

● E-commerce - (electronic

commerce) is the buying and

selling of goods and services,

or the transmitting of funds or

data, over an electronic

network, primarily the internet.

● Thrift Shopping - buying

clothes from thrift stores or

second hand shops.

● Fast Fashion - Rapidly

producing and manufacturing

clothes.

● Internet shopping - buying

products or services digitally.

● Consumer perceptions -

customers' views about a

certain brand, shop, and

product.