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    IC Brand Positioning Strategy 11225 - WORD

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    This document provides a template for developing a brand positioning strategy. It includes sections for analyzing competitors, the target customer, benefits of the product/service, and developing a positioning statement. Brand managers are to answer questions in each section to inform a positioning statement that communicates the brand's unique value proposition and how it differs from competition for its target market.

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    IC Brand Positioning Strategy 11225 - WORD

    Uploaded by

    kokobrash
    13 views5 pages
    This document provides a template for developing a brand positioning strategy. It includes sections for analyzing competitors, the target customer, benefits of the product/service, and developing a positioning statement. Brand managers are to answer questions in each section to inform a positioning statement that communicates the brand's unique value proposition and how it differs from competition for its target market.

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    IC-Brand-Positioning-Strategy-11225_WORD

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    This document provides a template for developing a brand positioning strategy. It includes sections for analyzing competitors, the target customer, benefits of the product/service, and developing a positioning statement. Brand managers are to answer questions in each section to inform a positioning statement that communicates the brand's unique value proposition and how it differs from competition for its target market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    13 views5 pages

    IC Brand Positioning Strategy 11225 - WORD

    Uploaded by

    kokobrash
    This document provides a template for developing a brand positioning strategy. It includes sections for analyzing competitors, the target customer, benefits of the product/service, and developing a positioning statement. Brand managers are to answer questions in each section to inform a positioning statement that communicates the brand's unique value proposition and how it differs from competition for its target market.

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    of 5

    BRAND POSITIONING

    STRATEGY TEMPLATE

    BRAND
    POSITIONING
    STRATEGY

    BRAND MANAGER NAME


    BRAND MANAGER

    00/00/0000
    BRAND POSITIONING STRATEGY
    Answer these questions to inform your positioning statement:

    How should the brand be


    positioned against the
    competitors?

    Who is the competition?

    Who is the target customer


    or industry?

    What are you trying to


    communicate?

    What are our taglines?

    Why was this business


    started?

    How is the product or


    service designed and
    created?

    What is the product or


    service’s uniqueness?

    How is the brand currently


    being positioned?

    How are competitors


    positioning their brands?
    BRAND BENEFIT LADDER
    HIGHER ORDER
    BENEFITS
    Values Values & Beliefs Description
    & Beliefs

    Psychological / Psychological / Emotional Benefits Description


    Emotional Benefits

    Functional Functional Benefits Description


    Benefits

    Attributes / Attributes / Features Description


    Features

    Target Market Target Market Description

    FUNCTIONAL BENEFITS
    POSITIONING STATEMENT
    TARGET CUSTOMER For...
    Who this brand serves.

    PROBLEM Who needs or wants...


    Customer's unmet need that
    your brand resolves.

    CATEGORY We are...
    The context in which the
    brand competes.

    VALUE PROPOSITION Who...


    The unique benefit your
    brand provides.

    DIFFERENTIATION Unlike...
    What sets you apart from
    competitors.

    REASONS TO Because...
    BELIEVE
    One or two points proving
    why your benefit is true.

    FINAL BRAND POSITIONING STATEMENT


    DISCLAIMER

    Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we
    strive to keep the information up to date and correct, we make no representations or warranties of any kind, express
    or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the
    information, articles, templates, or related graphics contained on the website. Any reliance you place on such
    information is therefore strictly at your own risk.

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