CHAPTER 6

MARKETING PLAN
RMJ's Budbod N' Cafe is a new business that specializes in
flavored Budbod using local-sourced ingredients and authentic
Filipino recipes. The company needs a comprehensive marketing
plan to establish a strong brand identity, attract new customers,
and build a loyal customer base. The marketing plan will cover
pricing, distribution, promotion, packaging, product forecast,
and controls. The goal is to become a go-to destination for a
unique culinary experience, increase revenue, and set the stage
for long-term growth. The plan will serve as a roadmap for
marketing efforts, measure success, and make necessary
adjustments to achieve goals.
A.) Pricing
RMJ's Budbod N' Cafe has determined the pricing for flavored
budbod by considering the cost of ingredients, labor, overhead
expenses, and competitors' pricing strategies. A single serving
of flavored budbod will be priced at, which is competitive and
attractive to the target market of students, young professionals,
and families. The company also plans to offer bundle deals to
encourage customers to try different flavors and increase sales.
The pricing strategy aims to be competitive, profitable, and
appealing to the target market's budget and preferences.
B.) Distribution
In the marketing plan for RMJ's Budbod N' Cafe, we will
focus on several distribution channels to reach our target
audience effectively. First, we will sell our flavored budbod in
our physical store location, which is conveniently located in the
local market of the Municipality of Vallehermoso. This allows us
to cater to customers who prefer to dine in, take out, or buy on-
the-go. Secondly, we will offer delivery services through online,
a convenient option for customers who prefer to have their food
delivered to their homes or offices. Additionally, we will
utilize social media platforms, such as Facebook, Tiktok and
Youtube, to promote our products and reach a wider audience.
Customers can place their orders through these platforms, and we
will arrange for delivery or pickup accordingly. We will also
explore partnering with local food and beverage events and
festivals to showcase our products and increase brand awareness.
These events are a great way to reach a large number of potential
customers and generate interest in our flavored budbod. Overall,
our distribution strategy aims to be convenient, accessible, and
varied, allowing us to reach a diverse range of customers and
increase our market presence.
C)Promotion
RMJ's Flavored Budbod is a unique and delicious product that
has the potential to appeal to a wide range of customers. To
effectively promote this product, a comprehensive marketing plan
should be developed that includes a variety of strategies and
tactics.Social media platforms such as Facebook, Instagram, and
Twitter are great tools for promoting products. RMJ's Flavored
Budbod can be advertised on these platforms through paid ads,
influencer marketing, and organic posts. Sampling is a great way
to introduce customers to new products. RMJ's Flavored Budbod can
be sampled at events, festivals, and in-store promotions. The
company can also offer free samples with purchases of other
products.Collaborating with other businesses and brands can help
increase the visibility of RMJ's Flavored Budbod. The company can
partner with coffee shops, bakeries, and other food businesses to
offer the product as a complementary item. The packaging of RMJ's
Flavored Budbod can also be used to promote the product. The
packaging can feature eye-catching designs and information about
the product's flavors and ingredients.Overall, a combination of
these strategies can be used to effectively promote RMJ's
Flavored Budbod and increase its visibility and sales.
D)Packaging

E) Products forecast
With the rise in popularity of Filipino cuisine,
particularly in the Western world, there is a growing demand for
innovative Filipino-inspired dishes. The introduction of flavored
budbod is an excellent strategy to attract new customers and
retain existing ones. The flavors appeal to a wide range of
palates and offer a refreshing twist to the traditional dish.
The product forecast for flavored budbod is promising,
especially considering the location of the store. Vallehermoso is
known for its rich cultural heritage, and tourists and locals
alike are attracted to the town's various festivities,such as the
Carabao de colores Festival. The colorful and flavorful budbod
can be an exciting addition to these events and
festivities.Furthermore, the introduction of flavored budbod can
increase sales and revenue for RMJ's Budbod N' Café. The
affordable, high-quality, and unique product can also generate a
buzz on different social media platforms, thereby promoting and
increasing the restaurant's visibility. Overall, the product
forecast for flavored budbod of RMJ's Budbod N' Café is bright,
with considerable potential for growth and success in the
Vallehermoso market and beyond.

F) Controls
To maintain the quality and consistency of the flavored
budbod, RMJ's Budbod N' Café must implement strict controls in
its production process. The staff should follow exact
measurements of ingredients and adequate mixing times to ensure
that the flavors are evenly distributed. Regular quality checks
on raw materials and finished products should also be carried out
to ensure that the budbod meet the expected standards before
serving them to customers. Proper storage and handling procedures
should also be implemented to ensure that the budbod is fresh and
retain their flavors. Additionally, customer feedback and reviews
should be closely monitored to ensure that the product meets the
customers' expectations, and necessary adjustments in the
production process should be made if needed. By implementing
these controls, RMJ's Budbod N' Café can ensure that their
flavored budbod meets the quality standards and offers excellent
customer experience to their customers.
 CHAPTER 7
ORGANIZATIONAL PLAN
RMJ's Budbod N' Café is an exceptional business venture that
aims to provide a unique culinary experience to its customers. As
a startup business, it is imperative to have a solid
organizational plan to guide us in achieving our objectives
effectively. To ensure smooth operations, we have established a
clear form of ownership that allows our partners and principals
to play an active role in the business. The authority of the
principals is clearly defined, and the management team has
extensive experience in the food and beverage industry.
Additionally, we have a well-defined organizational structure
that outlines the roles and responsibilities of each member. This
plan will guide us in achieving our long-term goals while
striving for growth and success in the industry.

A) Form of Ownership

The RMJ's Budbod N' Café company, which is based in

Poblacion, Vallehermoso Negros Oriental, is owned by six
partners. The general partnership business structure allows them
to pool their resources, including money and talents. This
company's goals are to make a profit and satisfy customers by
providing them with a distinctive and delectable Flavour Budbod
taste.
B) Identification of partners or principals’ shareholders.
All members of the RMJ’s Budbod N’ Café company will be
liable for all debts and obligations of the enterprises,
including judgments, and the members manage the business equally.
100% of the total cost of the project will come from the personal
investment of the main owners, and the partners will share the
profits equally.
C)Authority of Principals
The authority of the principals in RMJ's Budbod N' Café is
derived from their ownership of the business. Jessa Mea Bacus,
Jenezel Bonghanoy, Joyce Tugahan, Mia Cielo Savannah Llandres,
Rhonalyn Ombrero, and Jemelyn Pagara collectively own the
business and therefore have the authority to make decisions that
affect the enterprise. They have the power to implement policies,
approve major expenditures, and create business strategies. The
principals also have the responsibility of overseeing the daily
operational activities of the business to ensure it runs
smoothly.
D)Management of team-background
The management team of RMJ's Budbod N' Café comprises
experienced individuals with extensive knowledge of food and
beverage management. They have diverse backgrounds and skill sets
that make them suitable for their respective roles in the
organization. Jessa Mea Bacus serves as the general manager and
is responsible for overseeing the overall operations of the
business.Mia Cielo savannah Llandres is the head chef and has
years of experience in the food industry. Joyce Tugahan manages
the finances and is responsible for budgeting and financial
reporting. Jenezel Bonghanoy is the marketing and sales manager
and handles the promotion and advertising of the business.
Rhonalyn Ombrero is in charge of human resources and ensures
employee satisfaction and compliance with labor laws. Jemelyn
Pagara is responsible for the inventory and supply chain
management, ensuring that the materials needed for the business
are available and properly managed.
All of the members of the management team bring unique
skills and experiences to the table, contributing to the success
of RMJ's Budbod N' Café. They work together to achieve the common
goal of making the business profitable while providing high-
quality products and customer service.

E) Roles and responsibilities of members of organization

Team member help each other succeed to accomplish the
company goals and provide their expertise on different project
and duties. Each member had equally roles they have equal
responsibility because their shares in a business is equally
divided.
The table below shows the roles and responsibilities of the
owners RMRMJ's Budbod N’ Café.

NAME DESIGNATION

Jessa Mea Bacus Manager

Jenezel Bonghanoy Advertising department head

Joyce Tugahan Accounting department head

Miah Cielo Savannah Llandres Kitchen department head

Rhonalyn Ombrero Human resources

Jemelyn Pagara Inventory and supply chain

manager
 Chapter 8
ASSESSMENT OF RISKS
RMJ's Budbod N' Café is a food business that specializes in
serving budbod, a traditional Filipino delicacy made of sticky
rice, paired with various toppings and side dishes. In assessing
the risks of this business, it is important to consider various
factors such as SWOT analysis, new technologies, and contingency
plans.
A) Evaluate weaknesses, strengths, Opportunities and Threats of
the Business (SWOT)
RMJ's Budbod N' Café offering a flavored budbod in the
Municipality of Vallehermoso has several strengths, weaknesses,
opportunities, and threats that can be evaluated using a SWOT
analysis.

Strengths Weaknesses Opportunities Threat

s
1. Affordabilit 1. Financial 1. Expand
y resources markets
- The - The business - The business
affordable may face can expand
price of the financial its reach by
products constrains targeting new
makes it in terms of markets and
accessible funding for customer
to a wider marketing, segments,
range of expansion which can
customers, and other increase
which can activities, sales and
increase which can revenue.
sales and limit its 2. Area growth
revenue. growth - The growth of
2. Innovative potential. the local
Product 2. High supply area can
- The flavored cost provide new
budbod is a - The cost of opportunities
unique and supply and for the
innovative ingredients business to
product that may be high, attract
can attract which can customers and
 customers impact the expand its
who are profitabilit operation,
looking for y of the which can
something business, increase its
new and especially market share
different, if it cannot and
which can pass on the profitability
help the cost of .
business customers. 3. Marketing on
stand out 3. Existing social media
from Competitors - The use of
competitors. - The presence social media
3. Uniqueness of existing platforms can
- The flavored competitors help the
budbod is a in the business
unique market can reach a wider
product that make it audience and
sets it difficult promote its
apart from for the products,
other business to which can
offering in establish increase its
the market, itself and visibility
which can attract and customer
help attract customer, engagement.
customers especially 4. Partnerships
who are if they have and promotion
looking for established - Collaborating
something brand with other
different. recognition businesses
4. Better local and customer and
language loyalty. organizations
- The use of can help the
the local business
language in reach new
the customers and
marketing increase its
and visibility,
promotion of which can
the product increase its
can help market shares
establish a and revenue
connection 5. Run special
with the offers
local - Run special
community offers and
and create a promotions
sense of can help
 pride, which attract new
can increase customers and
customer increase
loyalty. sales,w
5. Low capital
requirements
- The low
capital
requirements
of the
business
make it
easier to
start and
operate,
which can
make it more
accessible
to
entrepreneur
s with
limited
financial
resources.
B) New Technologies
RMJ's Budbod N' Cafe can leverage new technologies to
improve its operations and enhance the customer experience. Here
are some potential new technologies that the business can
consider:
1)Online ordering and delivery: The business can develop a
website or mobile app that allows customers to place orders
online and have them delivered to their homes or offices. This
can increase convenience for customers and expand the business's
reach beyond its physical location.

2)Digital payment systems: The business can adopt digital payment

systems such as mobile wallets, online payment gateways, and
contactless payments to provide customers with a seamless and
secure payment experience. This can also reduce the risk of cash
handling and improve accounting and record-keeping.
3)Social media marketing: The business can leverage social media
platforms such as Facebook, Instagram, and Twitter to promote its
products and engage with customers. This can increase brand
awareness, customer engagement, and loyalty.

4) Inventory management software: The business can use inventory

management software to track supplies and ingredients, monitor
stock levels, and optimize ordering and purchasing. This can
reduce waste, improve efficiency, and lower costs.

5)loud-based point-of-sale (POS) systems: The business can use

cloud-based POS systems to manage sales, inventory, and customer
data from anywhere with an internet connection. This can improve
flexibility, scalability, and data security.By adopting these new
technologies, RMJ's Budbod N' Cafe can improve its operations,
enhance the customer experience, and stay competitive in the
market.

C)Contingency Plans
Contingency plans are important for any business to prepare for
unexpected events that can disrupt operations. Here are some
possible contingency plans that RMJ's Budbod N' Cafe can
consider:

1. Power outage: In case of a power outage, the business can have

a backup generator or battery-powered equipment to continue
operations. The business can also have a plan to store perishable
items in a cooler or freezer to prevent spoilage.
2. Equipment failure: If any equipment fails, the business can
have a maintenance plan in place to quickly repair or replace the
equipment. The business can also have backup equipment available
to use in case of emergencies.
3) Supply chain disruption: If there is a disruption in the
supply chain, the business can have alternative suppliers or
backup inventory to ensure that it can continue to operate. The
business can also have a plan to communicate with customers about
any delays or changes in product availability.
4) Health and safety concerns: In case of a health or safety
concern such as a foodborne illness outbreak or a pandemic, the
business can have a plan to ensure that employees and customers
are safe. This can include implementing hygiene and sanitation
protocols, providing personal protective equipment, and offering
contactless payment and delivery options.

By having these contingency plans in place, RMJ's Budbod N' Cafe

can minimize the impact of unexpected events and ensure that it
can continue to provide quality products and services to its
customers.

Chapter 9
Financial Plans
RMJ's Budbod N' Cafe, a local cafe located in the
Municipality of Vallehermoso, is planning to introduce a new
flavored budbod to its menu. In order to ensure the success of
this new product, the cafe needs to develop a comprehensive
financial plan that includes several key components. This
financial plan will help the cafe to estimate the costs and
revenues associated with the new product, determine the break
even point, and identify the sources and application of funds
required to launch the new product.. In this part, we will
discuss the assumptions, pro-forma income statement, cash flow
projection, pro-forma balanced sheet, break even analysis, and
sources and application of funds for RMJ's Budbod N' Cafe's new
flavored budbod
A)Assumptions
The financial plan for RMJ's Budbod N' Cafe's new flavored
budbod is based on several key assumptions. These assumptions are
important because they provide a framework for estimating the
costs and revenues associated with the new product launch. The
assumptions for RMJ's Budbod N' Cafe's new flavored budbod are as
follows:
1. Market demand: The assumption is that there is a market demand
for the new flavored budbod in the Municipality of Vallehermoso.
This is based on market research and customer feedback.
2. Pricing: The assumption is that the new flavored budbod will
be priced competitively with other similar products in the
market. This pricing strategy is based on the cafe's desire to
attract customers while still maintaining profitability.
3. Cost of goods sold: The assumption is that the cost of goods
sold for the new flavored budbod will be consistent with the
cafe's current cost structure. This includes the cost of
ingredients, packaging, and labor.
4. Marketing expenses: The assumption is that the cafe will incur
marketing expenses to promote the new flavored budbod. This
includes advertising, social media marketing, and other
promotional activities.
5. Operating expenses: The assumption is that the cafe's
operating expenses will remain consistent with its current cost
structure. This includes rent, utilities, salaries, and other
expenses associated with running the cafe.

6. Sales projections: The assumption is that the sales

projections for the new flavored budbod are based on realistic
estimates of customer demand and market
B)Pro forma income statement
C)Cash flow projection
RMJ's Budbod N' Cafe
Cash Flow Projection
For the Year Ending December 31, 2021

Beginning Cash Balance: P50,000

Cash Inflows:
Budbod Sales - P500,000

Cash Outflows:
Direct Materials - P150,000
Direct Labor - P100,000
Overhead - P50,000
Rent - P60,000
Utilities - P12,000
Salaries and Wages - P80,000
Marketing and Advertising - P20,000
Depreciation - P8,000
Total Cash Outflows - P480,000

Net Cash Flow: P20,000

Ending Cash Balance: P70,000

D)Pro forma balance sheet

RMJ's Budbod N' Cafe
Pro Forma Income Statement
For the Year Ending December 31, 2021

Sales Revenue:
Budbod Sales - P500,000

Cost of Goods Sold:

Direct Materials - P150,000
Direct Labor - P100,000
Overhead - P50,000
Total Cost of Goods Sold - P300,000

Gross Profit: P200,000

Operating Expenses:
Rent - P60,000
Utilities - P12,000
Salaries and Wages - P80,000
Marketing and Advertising - P20,000
Depreciation - P8,000
Total Operating Expenses - P180,000

Net Income: P20,000

E)Break even Analysis

RMJ's Budbod N' Cafe
Pro Forma Balance Sheet
As of December 31, 2021

Assets:
Cash - P70,000
Accounts Receivable - P0
Inventory - P0
Prepaid Expenses - P0
Total Current Assets - P70,000
Property, Plant, and Equipment:
Land - P0
Building - P0
Equipment - P200,000
Less: Accumulated Depreciation - P8,000
Total Property, Plant, and Equipment - P192,000

Total Assets - P262,000

Liabilities:
Accounts Payable - P0
Accrued Expenses - P0
Short-term Loans - P0
Total Current Liabilities - P0

Long-term Loans - P100,000

Total Liabilities - P100,000

Owner's Equity:
Capital Stock - P100,000
Retained Earnings - P62,000
Total Owner's Equity - P162,000

Total Liabilities and Owner's Equity - P262,000

 Chapter 10:
Appendix(contains back-up materials)
A)Letter

VALLEHERMOSO NATIONAL HIGH SCHOOL

Poblacion,Vallehermoso Negros Oriental
March 06,2023
Poblacion,Vallehermoso
Negros Oriental

Dear Ma'am/Sir,
Good day! We  are Grade-12 ABM students of Vallehermoso National High
School, conducting  a feasibility study on RMJ's Budbod N’ Café as
part of our subject.
We humbly ask your permission to rent a space to initiate o our mini
café as part of our research. We will be glad if you allow us to use
the venue. Your approval will be a big help to finish our research.
Thank you so much for your kind heart and generosity. 
We are hoping for your fast response. 

Respectfully yours;
Jessa Mea Bacus
Jenezel Bonghanoy
Miah Cielo Llandres
Rhonalyn Ombrero
Jemelyn Pagara
Joyce Tugahan
Researchers,
Noted by:

_______________________
GENELOU TRINIDAD
Practical Research Subject Teacher

______________________
DRA. ANNABELLE BAYOHIN
SHS Coordinator

VALLEHERMOSO NATIONAL HIGH SCHOOL

Poblacion,Vallehermoso Negros Oriental
March 6,2023
Poblacion,Vallehermoso
Negros Oriental

Dear Maam/Sir,

Good day! We are Grade-12 ABM students from Vallehermoso National High
School, conducting a feasibility study on RMJ’RMJ's Budbod N’ Café.

In this connection, we  would like to ask for your help to provide the
necessary data for our study- The Total number of population in the
Municipality of Vallehermoso as of 2023.The gathered data will be used
for research study purpose only.

We appreciate your assistance and support in this particular research

endeavor. Thank you for your cooperation!
Respectfully yours;

Jessa Mea Bacus

Jenezel Bonghanoy
Miah Cielo Llandres
Rhonalyn Ombrero
Jemelyn Pagara
Joyce Tugahan
Researchers,
Noted by:

_______________________
GENELOU TRINIDAD
Practical Research Subject Teacher

_______________________
DRA. ANNABELLE BAYOHIN
SHS Coordinator

b)Market research data's

c)Leases or contracts
D)Mor's picture
E)Price lists from suppliers