Week 2 HW Assignment E-Commerce

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1. List the reasons why people visit Web sites.

There are many reasons why people visit Web sites:

 They are looking for information about products.


 They want to learn more about the company or the website.
 They want to buy things.
 They want to be entertained.
 They want to browse.

2. List the guidelines that must be followed by Web designers when creating a Web site
that is intended to meet the specific needs of customers.

 Help customers access information quickly.


 Be consistent in colors and fonts.
 Make sure navigation controls are clearly labeled.
 Test text visibility on range of monitor sizes.
 Use concise, descriptive language.

3. What is the difference between the personal contact model of communicating on the
Web and the mass media approach?

Personal contact approach: one to one.

Mass media approach: one to many.

The difference is that in mass media, the seller is active, and the buyer is passive. In personal
contact, both the seller and buyer active.

4. Describe the major components of a typical request message from a client to a server.

A typical request message from a client to a server consists of three major parts: request line,
optional request headers, and optional entity body.

The request line contains a command, the name of the target resource (a filename and a
description of the path to that file on the server), and the protocol name and version number.

The optional request headers can contain information about the types of files that the client will
accept in response to this request.

An optional entity body is sometimes used to pass bulk information to the server.

5. Explain the roles of indexing and searching utility programs.


Search engines and indexing programs are important elements of many Web servers. Search
engines or search tools search either a specific site or the entire Web for requested documents.
An indexing program can provide full-text indexing that generates an index for all documents
stored on the server.

When a browser requests a website search, the search engine compares the index terms to the
requester’s search term to see which documents match the requested term or terms. Many
web server products also contain indexing software. Indexing software can often index
documents stored in many different file formats.

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