Dazzling Hair Color Cream – Natural Brown CO-0015(IN)

With the rising trend of using a hair color cream in a do-it-yourself format, today’s consumer is looking for a salon experience at home. The unique combination of
Novemer™* EC-2 polymer, Carbopol®* Ultrez 20 polymer and Promulgen™* D nonionic emulsifier allows uniform spreading of color with 100% coverage and
color delivery without the hassle of visiting a hair salon. Novemer™* EC-2 polymer also helps to stabilize the complex hair color system. Merquat™* 2003PR
polymer takes care of the sensory experience, leaving hair soft and shiny. This formula is a non-ammonia cream base and needs to be mixed with a developer.

INCI Name, Trade Name Weight % Function Product Properties:

A. 1. Distilled Water 44.00 Diluent Appearance Off-white thick viscous cream
2. Disodium EDTA 0.10 Chelating Agent pH 9.5 – 10.5
3. Acrylates/C10-30 Alkyl Acrylate Crosspolymer, 0.20 Rheology Modifier Viscosity (mPa·s)** 24,000 – 30,000
: Carbopol®* Ultrez 20 Polymer Stability: Passed 3 months stability at RT, 45 °C, 50 °C.
B. 4. p-Phenylenediamine 0.70 Oxidative Colorant Passed 5 freeze/thaw cycles.
5. Resorcinol 0.45 Oxidative Colorant Merquat™* 2003PR Polymer (% TS): 0.2
6. m-Aminophenol 0.18 Oxidative Colorant Novemer™* EC-2 Polymer (% TS): 0.2
7. 2,4-Diaminophenoxyethanol HCL, 0.03 Oxidative Colorant **Brookfield DV-II+ Viscometer spindle #6 @ 20 rpm, 25 °C @ 24 hours
DPE 2 HCL
8. N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine 0.03 Oxidative Colorant
Sulfate,
HED
9. p-Aminophenol 0.18 Oxidative Colorant
10. Sodium Sulfite 0.40 Antioxidant
11. Ascorbic Acid, 0.40 Antioxidant
Vitamin C Supplier References:
12. Sodium Hydrosulfite, 0.10 Antioxidant Lubrizol Advanced Materials, Inc. (3, 14, 16, 18)
Sodium Dithionite Chemstar India (4, 5, 6, 7, 8, 9)
13. Distilled Water 30.33 Diluent BASF (20)
Mane India (21)
C. 14. Cetearyl Alcohol (and) Ceteareth-20, 10.00 Emulsifier
Promulgen™* D Nonionic Emulsifier
15. Mineral Oil 2.00 Oil
16. Sodium Acrylates/Beheneth-25 Methacrylate 1.00 Emulsifier
Crosspolymer (and) Hydrogenated Polydecene
(and) Lauryl Glucoside,
Novemer™* EC-2 Polymer
D. 17. Ethanolamine, 3.00 Alkalizer
Monoethanolamine CO-0015(IN)

- Continued Next Page - Edition: March 13, 2015

Reference #: NP0100 006 12, Batch #109 (SAKG)
Original Edition: February 15, 2015

Lubrizol Advanced Materials, Inc. / 9911 Brecksville Road, Cleveland, Ohio 44141-3247 / TEL: 800.379.5389 or 216.447.5000
Lubrizol Advanced Materials, Inc. (“Lubrizol”) hopes that this suggested formulation will be of interest to you, but you should be
cautioned that this is only a representative formulation and is not a commercialized product. Lubrizol believes that the information and
data on which this formulation is based are reliable, but the formulation has not been subjected to testing for performance, efficacy or
safety. BEFORE COMMERCIALIZATION, YOU SHOULD THOROUGHLY TEST THE FORMULATION OR ANY VARIATION OF IT,
INCLUDING HOW THE FORMULATION IS PACKAGED, TO DETERMINE ITS PERFORMANCE, EFFICACY AND SAFETY. IT IS YOUR
RESPONSIBILITY TO OBTAIN ANY NECESSARY GOVERNMENT CLEARANCE, LICENSES OR REGISTRATIONS. Nothing contained
herein is to be considered as permission, recommendation, nor as an inducement to practice any patented invention without
permission of the patent owner. Any claims associated with this formulation may not be approved in all jurisdictions.
SAFE HANDLING INFORMATION
PRODUCT SAFETY INFORMATION REQUIRED FOR SAFE USE IS NOT INCLUDED. BEFORE HANDLING, READ ALL PRODUCT AND
SAFETY DATA SHEETS AND CONTAINER LABELS FOR SAFE USE, PHYSICAL AND HEALTH HAZARD INFORMATION. SAFETY DATA
SHEETS FOR LUBRIZOL PRODUCTS IN THIS FORMULATION ARE AVAILABLE FROM YOUR LUBRIZOL REPRESENTATIVE OR
DISTRIBUTOR.
For further information, please visit: www.lubrizol.com/personal-care
Lubrizol Advanced Materials, Inc. is a wholly owned subsidiary of The Lubrizol Corporation
*Trademark owned by The Lubrizol Corporation or its affiliates
© Copyright 2015 / The Lubrizol Corporation
Dazzling Hair Color Cream – Natural Brown CO-0015(IN)

INCI Name, Trade Name Weight % Function

E. 18. Polyquaternium-53, 1.00 Conditioning Agent
Merquat™* 2003PR Polymer
19. Distilled Water 5.00 Diluent
F. 20. PEG-40 Hydrogenated Castor Oil, 0.60 Perfume Solubilizer
Cremophor® RH 40
21. Fragrance, 0.30 Perfume
Perfume Cool Smiles D 1308603

Procedure:
1. Step I – Preparation of Aqueous Phase – Add Distilled Water and Disodium EDTA in
PART A to a main mixing vessel. Mix until uniform.
2. Add Carbopol®* Ultrez 20 polymer on the surface of water in main mixing vessel. Wait
for 5-10 minutes. Then start stirring and mix for 5-10 minutes.
3. Step II – Preparation of Dye Slurry – In another SS Dye mixing vessel, add PART B
ingredients along with water and mix well to form uniform slurry.
4. Add dye slurry to main mixing vessel and mix for 10-15 minutes. Then heat this aqueous
phase to 70-80 °C.
5. Step III – Oil Phase Melting – In another SS Oil/Wax melting vessel, add PART C
ingredients and heat to 70-80 °C. Ensure complete mixing of oil phase and avoid
overheating.
6. Step IV – Emulsification – Add molten oil phase to aqueous phase in main mixing
vessel, continue stirring and heating for another 10-15 minutes. Ensure complete
emulsification.
7. Start cooling the batch. At 30-35 °C add Ethanolamine and mix for 10-15 minutes.
8. In a separate vessel, mix PART E ingredient Merquat™* 2003PR polymer and water.
Mix until uniform.
9. Add premix PART E ingredients to main mixing vessel and continue stirring for another
10-15 minutes.
10. In a separate vessel, mix PART F ingredients – Perfume Solubilizer and Perfume. Mix
until uniform.
11. Add premix PART F ingredients to main mixing vessel. Mix until uniform.