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    Cam - BA Summary - Week 10

    Uploaded by

    Husam Eldeen Alsorike
    The document discusses several issues around data privacy and the use of personal data. It covers topics like cookies used to track users, the General Data Protection Regulation (GDPR) which gives individuals rights over their personal data, and penalties for violations of GDPR. It also discusses hacking threats, insider theft of data, ethical issues in how companies use personal data, and challenges with centralizing health care data. Finally, it examines psychological testing and profiling of individuals, including potential issues around microtargeting users based on traits like extraversion and using data to exploit psychological weaknesses.

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    Cam - BA Summary - Week 10

    Uploaded by

    Husam Eldeen Alsorike
    8 views41 pages
    The document discusses several issues around data privacy and the use of personal data. It covers topics like cookies used to track users, the General Data Protection Regulation (GDPR) which gives individuals rights over their personal data, and penalties for violations of GDPR. It also discusses hacking threats, insider theft of data, ethical issues in how companies use personal data, and challenges with centralizing health care data. Finally, it examines psychological testing and profiling of individuals, including potential issues around microtargeting users based on traits like extraversion and using data to exploit psychological weaknesses.

    Original Description:

    Cam 10

    Original Title

    Cam_BA Summary_Week 10

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    The document discusses several issues around data privacy and the use of personal data. It covers topics like cookies used to track users, the General Data Protection Regulation (GDPR) which gives individuals rights over their personal data, and penalties for violations of GDPR. It also discusses hacking threats, insider theft of data, ethical issues in how companies use personal data, and challenges with centralizing health care data. Finally, it examines psychological testing and profiling of individuals, including potential issues around microtargeting users based on traits like extraversion and using data to exploit psychological weaknesses.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    8 views41 pages

    Cam - BA Summary - Week 10

    Uploaded by

    Husam Eldeen Alsorike
    The document discusses several issues around data privacy and the use of personal data. It covers topics like cookies used to track users, the General Data Protection Regulation (GDPR) which gives individuals rights over their personal data, and penalties for violations of GDPR. It also discusses hacking threats, insider theft of data, ethical issues in how companies use personal data, and challenges with centralizing health care data. Finally, it examines psychological testing and profiling of individuals, including potential issues around microtargeting users based on traits like extraversion and using data to exploit psychological weaknesses.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 41

    Business Analytics: Decision

    Making Using Data

    Summary
    Week 9: Ethics/Legal and
    Organisational Issues: Part 2
    DATA PRIVACY
    People assume that the legal and ethical concerns over private data are associated
    only with social media
    DATA PRIVACY
    Example: cookies
    DATA PRIVACY
    DATA PRIVACY
    LINKS ON PERSONAL DATA
    DATA RETENTION EXAMPLE
    GENERAL DATA PROTECTION
    REGULATION (GDPR)
    RIGHT TO DATA PORTABILITY AND
    EXAMPLE
    Right to data portability: An individual has the right to access data and get it in a portable format.
    AUTOMATED DECISION-MAKING AND
    PROFILING

    C
    GDPR PROFILING RIGHTS
    GDPR PENALTIES
    HACKING AND INSIDER THREATS

    Hackers steal information remotely from a secure system that they do not have access to.

    Script kiddies scan the internet for known vulnerabilities and use existing scripts to attack.

    Phishers try to gain access by sending emails with infected attachments or links that lead to viruses.
    INSIDER THEFT
    ETHICAL ISSUES WHEN USING DATA:
    AMAZON EXAMPLE
    CENTRALISING HEALTH CARE DATA
    REASONS FOR CARE.DATA FAILURE
    TOUGH DECISION MAKING
    PSYCHOLOGICAL TESTING
    PSYCHOLOGICAL TESTING
    PSYCHOLOGICAL TESTING
    PSYCHOLOGICAL TESTING
    PSYCHOLOGICAL TESTING
    PSYCHOLOGICAL TESTINGS
    IQ
    AGREEABLENESS
    PREDICTING PERSONALITY TRAITS
    EXTRAVERSION VS INTROVERSION
    PSYCHOLOGICAL MICROTARGETING
    PSYCHOLOGICAL MICROTARGETING
    EXTRAVERSION VS INTROVERSION
    PSYCHOLOGICAL MICROTARGETING
    PSYCHOLOGICAL MICROTARGETING
    PSYCHOLOGICAL MICROTARGETING:
    HILTON HOTELS
    QUESTIONS ON THE TECHNOLOGY
    EXAMPLE: CAR INSURANCE COMPANY
    EXAMPLE: CAR INSURANCE COMPANY
    PRINCIPLES TO MAKE CUSTOMERS
    COMFORTABLE
    CASE STUDY: CAMBRIDGE ANALYTICA
    EXPLOITING PSYCHOLOGICAL WEAKNESS

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