Areas of Brand Management Khana’s need to focus on & why they should focus

Brand positioning is an important part of brand management that entails building a distinct
picture of a brand in the eyes of its target audience. A well-defined brand positioning strategy is
critical for businesses because it helps them stand out from their competition and draw in clients
and keep them.

In the instance of Khana's restaurant, the following aspects of brand management should be
focused in terms of brand positioning:

1. Differentiation: Khana's restaurant should work on developing a distinct and

distinguishing brand image that sets them with the exception of their competition. This may be
accomplished by emphasizing their unique selling proposition (USP) and successfully conveying
it to their intended audience.

2. Target Audience: Khana's restaurant should recognize and comprehend their target
audience's requirements, inclinations, and activities. This will allow them to customize their
brand message and marketing activities to better connect with their target demographic, resulting
in increased loyalty and enthusiasm.

3. Consistency: Khana's restaurant should prioritize brand consistency across all

touchpoints, including their physical location, website, social media, and marketing materials.
This consistency will aid in the development of brand awareness and trust among their target
audience.

4. Brand Personality: Khana's restaurant must create a brand identity that connects with
its target audience and distinguishes it from competition. If a restaurant wants to portray itself as
a high-end fine-dining establishment, its brand identity should convey refinement, elegance, and
exclusivity.

5. Brand Messaging: Khana's restaurant must design a straightforward and unified brand
messaging plan that successfully conveys its brand proposition. This covers the tagline, goal
statement, and brand narrative of the restaurant.
 6. Brand Experience: Khana's restaurant must guarantee that its brand experience is
aligned with its brand strategy. This encompasses the environmental context, cuisine, client
service, and ultimate dining experience of the restaurant.

Why they should focus on these:

1. Differentiation: Khana's restaurant uses brand positioning to separate itself from

rivals and establish a distinct brand image that connects with its intended audience.

2. Competitive Advantage: A solid brand positioning plan may provide Khana's

restaurant a competitive edge by improving consumer appeal and loyalty.

3. Increased Revenues: A well-executed brand positioning plan may assist Khana's

restaurant in attracting new consumers, increasing sales, and eventually increasing revenues.

4. Brand Equity: A solid brand positioning strategy may assist Khana's restaurant in
developing brand equity throughout time, increasing its value and resilience to market swings.

Therefore, Khana's restaurant should prioritize brand positioning in order to separate itself from
rivals, enhance client loyalty, and, eventually, boost profits.