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This case was prepared by professors Sunil Gupta and Rajiv Lal as well as case researcher Olivia Hull (Case
Research & Writing Group). A representative of the company evaluated and authorised it before publication.
Harvard Business School, not the business, provided funding for the case's creation. The development of HBS
cases is limited to serving as a discussion point in class. Case studies are not meant to be recommendations,
main data sources, or examples of good or bad management. 2020 President and Fellows of Harvard College.
Copyright. Visit www.hbsp.harvard.edu, call 1-800-545-7685, or send a letter to Harvard Business School
Publishing, Boston, MA 02163, to obtain copies or request permission to reprint materials. This publication
cannot be photocopied, scanned, or otherwise copied.