QUOTATION

Quota on No.: 301/2022-23 April 7 h 2023

To,
Moledro
New Delhi
Kind A n. : Moledro
Subject : Proposal for Digital Marke ng, PR and Events
Dear Sir,
Thank you very much for you valuable inquiry. As per discussion had with you; we are pleased to quote the following for your kind perusal.

Sr.No Descrip on Amount (Rs.)

SOCIAL MEDIA MARKETING:

• Strategies to increase brand awareness (Content Crea on)

• Strategies to increase brand engagement

o Daily story and update about the Brand

o USP & Bene ts of various services

1
o Curate concept ideas for running campaigns to build trust
45,000.00
o Run ads for the brand for high visibility

o Pre/On/Post event Pics / Videos / Reels ( ltered) pos ng

o Stories / Highlights / Reels with various content

PR Services 35,000.00
2 • 1-2 features/ week (On retainer
basis)
Blogger & influencer Activity
• Brand Visibility
• Knowing & reaching potential Audience
3 As per actual
• Trust building
• Long term Partnership
• Quality content creation

Works: Rooh Entertainment, 110 / 441, Laxmi Plaza, Laxmi Industrial Estate,
New Link Road, Andheri (w). Mumbai – 400053. | Web: www.roohentertainment.com



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 QUOTATION

Digital PR
• Connects B2C
• Build Social Collateral
4 • Contributes to SEO As per actual

• Nurture Leads
• Positive ROI
• Build the Target Market Reach
Brand Activation
• Events and expo
5 As per actual
• Fashion shows
• Wedding related collaborations

Deliverables from Rooh Entertainment:

• Dedicate team of 2 to 5 members for execu on of said job as per deadline
• Strategies & Planning step of ac on
• Explore the best op ons to bring in & increase the posi oning in above men oned medium

Deliverables from House of Moledro:

• Support in strategy & planning for the step of ac on
• Good quality, high res (300dpi) pics of o ce, artworks, proper es
• Share Previous communica ons, artworks, brand guidelines copy to Rooh Entertainment
• Quick approvals on each job before releasing (within 1-2 working days)
• Availability for Interview / Bytes in various mediums either personally or by email as per the need.

I. Social Media Ac va on
Planning & Repor ng
Ac vity Frequency
Monthly WIP mee ng
End of Month
Discuss ongoing ac vi es & brie ng from (Moledro)
Quarterly plan & review
End of Quarter
Review of past quarter and plan for quarter ahead
Content Calendar
1st & 15th of every month
Submi ed for approval once a fortnight

Works: Rooh Entertainment, 110 / 441, Laxmi Plaza, Laxmi Industrial Estate,
New Link Road, Andheri (w). Mumbai – 400053. | Web: www.roohentertainment.com
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 QUOTATION

Scope of Work: Crea ng awareness, buzz, engagement & Lead Gen.ad campaign management
Instagram
Content Crea on & Fortnightly Planning
Reac ve Query Management
Crea ve Support (basic jpeg/gif image) Daily
Filter Spam
Managing Promoted Ads & Sponsored Stories
Facebook
Instagram Content Replica on
Daily
Response Management + Reels Content Crea on

All Pla orms Deliverables (includes fes val / bank holiday posts)
FB Post 30 posts / month
FB Cover Image 2 / month
Contests / O ers 1-2 /month
Instagram Posts + Stories 30 posts / month

Instagram Reels Content Crea on 10-15 reels / month

Youtube Content
Instagram IGTV Content Crea on Replica on (if any)

Note: Meet ups, Blogger Outreach Program, In uencer Marke ng Campaign, Social Media Team
representa on & involvement at o ine ac va ons & others not included. Will be charged on actuals

Works: Rooh Entertainment, 110 / 441, Laxmi Plaza, Laxmi Industrial Estate,
New Link Road, Andheri (w). Mumbai – 400053. | Web: www.roohentertainment.com


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 QUOTATION

II. ORM
Keyword tracking using Radian6. Post expor ng the data, analysis
on Number of Men ons Per Month on the brand iden fying and
classifying compe tor men ons vis-à-vis the brand, Sen ment
Analysis, Source analysis etc. are de ned.
Con nuous
Purpose: We help you gauge the on going public opinion about
your brand and analyze it in detail for you. We also help you
formulate strategies based on your current reputa on driven to
build your reputa on exactly the way you want it to be.

III. Strategy & Crea ve Messaging

Brand Strategy As & when required,

Strategizing brand awareness/lead genera on ideas/campaign According to the marke ng
ideas /crea ve ideas for the (Moledro) calendar.

Social Crea ve
On a con nuous basis we will be crea ng one master social
Con nuous
banner concept as per campaign theme. And same crea ve’s will
replicate to all remaining social handles.
Banner Crea ve
Con nuous/When
On a con nuous basis we will be crea ng one master banner
required
concept as per campaign theme.

Note: Digital Marke ng - Display Ads, SEM’s & Lead Gen Ads will be done as per actual
(recommended spend - Min.10k per month)

Works: Rooh Entertainment, 110 / 441, Laxmi Plaza, Laxmi Industrial Estate,
New Link Road, Andheri (w). Mumbai – 400053. | Web: www.roohentertainment.com
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 QUOTATION
TERMS & CONDITIONS:
o Monthly Remunera on plus 18% GST to be paid in full advance every 5th of each month
o Cheque / NEFT to be made in favour of “Rooh Entertainment” (bank details a ached below)
o No. of posts may vary basis of crea ve’s, videos & contents received from the client / shoot done by
Rooh team.
o Ad spends / promo on budgets to be pre-approved & reimbursed by the client if exceeded before the
end of each said month and to be billed as per accrual
o All crea ve’s images / footages to be provided by client a week prior to align the calendar & content plan
o ROI & ROAS calcula on on the basis of marke ng campaigns ensuring strategy & tac cs results
o No. of Likes, Comments & Followers is subject to promo onal plan approved by client.
o Clients credit card details shall be used to keep complete transparency on ad amount spent and results
on all pla orms. (If required)
o Monthly repor ng will be done with client to ensure the objec ves are met
o Brainstorming sessions and new aspect of communica on can be taken into considera on depending on
mee ngs on mutual agreement.

o Client shall pay addi onal to In uencers, PR Kits, The coupons, Travel & free food for the in uencer &
blogger ac vity. (can be discussed case to case)
o Plans submi ed needs quick reviews and feedback from client, delay in that may result in delay of
execu on of the ac vity.
o Photography and digital content shoot can be done at addi onal cost. (Quote will be provided)
o Travel, Stay and Mess for Team of 2 to be arranged by Organiser and needs to be fully paid in
advance if managed if Rooh Entertainment team is required to travel.
o Stay to be in same hotel / resort as of contestants for capturing instant available moments on
camera and leverage for SMM
o All third party costs will be pre-es mated and approved by The Client before the same is
incurred. These will then be invoiced in the form of an Out of Pocket (OPE) expense statement
at the end of every month. This amount will be payable within 7 days of presenta on of such
invoices.
o Produc on and media charges that may accrue through the use of all third party vendorswith
regard to crea on of communica ons materials on behalf of the Client
o All third party costs - hotel bills, banquet charges, news syndica on service charges, costswill be
charged as per accruals
o Delay in payment will result to levy Interest of 2% per month on the balance amount.
o This will be a 3-month non-termina on contract, with a contract dura on of 6-months.
o Incase of any termina on either party has to give 30-days no ce period with full payment for the month
or pay 60-days payment as a compensa on whichever applicable for immediate termina on.
o Subject to Mumbai Jurisdic on.

Thanking you and assuring you of our best services at all mes.

BANK DETAILS FOR ONLINE PAYMENT GSTIN: 27APXPM1444G1ZJ

Name Rooh Entertainment Bank & Branch Indian Bank - Lokhandwala Branch
AC No. 6650368094 IFSC Code IDIB000A023

Works: Rooh Entertainment, 110 / 441, Laxmi Plaza, Laxmi Industrial Estate,
New Link Road, Andheri (w). Mumbai – 400053. | Web: www.roohentertainment.com
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