1. Identify the main factors affecting the demand for M&S products.

Explain

- For me, the main factors affecting the demand for M&S are the
following; First, the consumers preference and taste, we all know that change
is the only permanent thing in the world. People’s desire in clothing change
overtime because they want to be more fashionable than the past but M&S
unable to cope up with the pace of their wants/ desire. As a result, the
demand for M&S fall down. Second, lack of innovation, M&S continued to its
outdated business model and designs despite of the fact that people desire in
clothing change overtime. This lack of innovation hit the demand because
people’s taste and preferences in terms of clothing change overtime. Lastly,
the prices of related goods, M&S have a lot of competitors that offer almost
the same kinds of products for a lower price so, the demand for M&S fall
down because people choose the cheaper one.

2. Analyze the weakness and threats on the demand side of M&S, relating these to
controllable and uncontrollable factors.

- For me, the weakness on the demand of M&S that are controllable are
the following; First, it uses an outdated business model that greatly affects the
demand of M&S to fall down. Another one is the high price of its products that
makes people chose another brand that are more affordable. Lastly, its lack
of marketing ticks and attractive display which also result in losing customer.
On the other hand, the weakness on the demand of M&S that are
uncontrollable are the following; First, the changing in taste of customers that
resulted to M&S lose many customers. The preference of people led to M&S
fall down its demand. Next, its competitors that have the same product with
cheapest prices and more good quality which is an uncontrollable factor at the
same time uncontrollable threat. In conclusion, if M&S doesn’t want to lose it
customers, M&S should learn to adjust and cope with changes because it is
the main why they are losing their customers. Also, it should lower it prices
especially now that there are many competitors that offers the same products
as them but with cheapest prices.