13 of the Best Email

Newsletter Examples to
Show You How It’s Done
Reading time about 18 min

Struggling to find inspirational email newsletter examples? We’ve got you covered!

Creating a professional email newsletter may seem like a daunting task. After all, there’s quite a
bit of competition in subscribers’ inboxes. So what’s it take to get your newsletter opened and
clicked-through?

In this article, we’ll showcase 13 of the best email newsletters examples to give you an idea of
what makes them top-notch. Even better, most of the newsletters in this article were created by
Sendinblue customers!

With a tool like Sendinblue’s drag & drop email editor, email design is quick and easy — even
for total beginners! Still, if you’re short on inspiration for your email newsletter design, it can be
hard to get started.

That’s where we step in! We hand-picked these 13 newsletter examples to showcase a

variety of different industries, business sizes, design concepts, and target audiences.

Of course, every newsletter is different. What works for some won’t necessarily work for you.
But taking a look at some examples is a great way to get your creative juices flowing and even
discover new features of email marketing. If your industry isn’t included here — not to worry.
The design elements in these newsletters can apply to nearly any type of business.

Let’s take a look!

Best Email Newsletter
Examples:
 Ecommerce newsletter examples
o Stitches n Giggles
o 69b Boutique
o Mulligan’s Pharmacy
 Brick and mortar retailer newsletter examples
o Calif Chicken Cafe
o Peter Thomas Photography
 SaaS Newsletter Examples
o Splice
o Hack the Box
o Kinsta
o Cheddar Up
 Blog newsletter examples
o We Can Still Have Nice Things
o Sendinblue blog
 Nonprofit newsletter examples
o Alma Mater Society of the University of British Columbia Vancouver
o Keep Australia Beautiful

13 Newsletter Examples to
Inspire Your Email Marketing
Strategy
Ecommerce newsletter examples
Ecommerce newsletters usually serve a few main purposes:
  Promote new products in the store
 Announce seasonal promotions or sales
 Reinforce a strong relationship with customers
 Compliment your store’s overall digital marketing strategy

There are a number of ways to accomplish these goals, so let’s take a look at what our customers
do:

Stitches n Giggles
Stitches n Giggles is an online shop selling quilting fabric and supplies. This newsletter
example comes from one of their recent email marketing campaigns.

There are a lot of things we like about this newsletter from Stitches n Giggles. For starters, it’s a
great example of high-quality holiday marketing. Instead of just using the holidays as an
excuse to run a promotion, Stitches n Giggles also provide value to their customers by featuring
small items that make perfect stocking stuffers. (And they’re also on sale. )

This newsletter’s subject line is worth mentioning too. It read, “Stocking Stuffers – Notion sale.”
Though it may not seem like much, it hits three birds with one stone!

First, it accurately describes the newsletter content. Second, mentioning “stocking stuffers” helps
grab subscribers’ attention. Third, it offers value in the form of a sale!

Next, take a look at the CTA buttons in this newsletter example. Placed between sections, they
help the newsletter design by dividing up what would otherwise be a long series of images.
Another CTA button best practice is indicating where you’re sending your subscribers, which is
exactly what Stitches n Giggles does here.

Wondering how many images to include in a newsletter? Find the answer and other best
practices in our guide to newsletter images.

Mulligans Pharmacy
Our next newsletter example comes from Mulligans Pharmacy. Though, this example is more
than just an ecommerce newsletter. As a pharmacy with an online shop, Mulligans used their
newsletter as a way to provide support to their patients from afar.
What we like about this newsletter content is that it is so timely. This example dates back to
January 2021, when Ireland went into another Covid-19 lockdown. To help their
customers stay well, Mulligans’ newsletter provides important wellness tips in without being
overly lengthy or text-heavy.

To grab readers’ attention, they start the newsletter with a custom graphic displaying their
immune system products. To learn more about designing custom graphics like this, take a look at
this help centre article.

From there, this newsletter example is simply but effectively designed and features products that
people are looking for mid-winter. With a small CTA button under each product, subscribers
have an easy time finding what they need.

Taking things to the next level, this type of email newsletter lends itself well to personalization.
Email personalization helps you better connect with your subscribers and allows you to offer
individual product recommendations based on customers’ purchase history!

69b Boutique
Our third and final ecommerce newsletter example comes from 69b Boutique, a sustainable
fashion retailer with both an ecommerce and brick and mortar shop. Check it out:

This newsletter is a great showcase of effective email structure and design elements. Let’s
pick apart what they’ve done…

The newsletter is divided into sections. The header starts by grabbing readers’ attention with a
free shipping offer. Then, attentive readers reach 69b’s new product spotlight. From there,
women’s and men’s are subtly divided into separate sections.

After that comes the sale section. Putting this at the end of your marketing newsletters can be an
effective strategy to encourage subscribers to read through your emails.

In terms of design, this email is pretty simplistic but does a good job supporting the objective of
the newsletter: conversions. The color palette is on-brand and engaging. The
bubbles/boxes help divide the email into sections. And best of all, the color of the CTA buttons
makes them stand out and adds a nice flare to the overall palette.

This newsletter format works well for ecommerce retailers as well as brick and mortar shops. All
in all, this newsletter gets an A+ from us!

Brick and mortar newsletter examples

Email newsletters for brick and mortar shops have slightly different goals than those for
ecommerce retailers. In this case, your newsletters should help:

 Build a sense of community around your shop.

 Keep customers up to date on new products, opening times, and current sales and deals.
 Bring customers into your store!

Pro tip: a case study by Sendinblue found that consumers’ preferred method of communication
with small businesses is email. For this reason, email marketing should be a top-priority for
small brick and mortar shops! Asking customers to join your email list after checkout is a great
way to get more new subscribers.

Calif Chicken Café

Calif Chicken Café is home to Los Angeles’s “best rotisserie chicken.” Their newsletter is a
great example of how to get customers into your restaurant or shop. Let’s take a look:

Now, this email is essentially just a photo of lemonade. But Calif Chicken Café has elevated it
to make an enticing, tantalizing call to their customers.

A large part of what makes this email so effective is the eye-catching photo (attractive staging,
yellow props, etc.). As well, featuring a product like lemonade is a great way to get customers
into your store. It’s hot in LA, so seeing an email like this may be all you need to decide to
patron Calif Chicken Café.

For restaurants, cafés, and any other business that sells food and drink, take notes on this
newsletter example. It’s short, sweet, and to the point — kind of like lemonade.
Peter Thomas Photography
Our next brick and mortar newsletter example comes from Peter Thomas Photography. This
email announced the shop’s re-opening and features their most popular services:

This example has a more classic newsletter style. It’s mostly focused on highlighting products
and services and encouraging subscribers to book a session.

That said, Peter Thomas Photography still finds ways to make their newsletter content unique.
Namely, we love the photo and caption at the top of the email. A cute dog is a great way to grab
subscribers’ attention. Even better, the owner’s joke about his hair during lockdown helps the
audience connect with the business.

The newsletter copy also helps re-establish connection after lockdown with an eager, friendly
tone of voice.

From there, the business does a nice job of displaying their services and using CTA buttons to
clearly link to more information.

SaaS Newsletter Examples

For SaaS companies, newsletters typically communicate product updates and promotional
content like sales and discounts. As well, automated emails often play an important role in new
customers’ onboarding.

Cheddar Up
Take a look at this holiday campaign by Cheddar Up, a digital payment solution.

Giving Tuesday is celebrated the Tuesday after Thanksgiving and is an opportunity to donate to
charities. Cheddar Up sent this email a week ahead of the global day of giving to
remind its customers to prep their collection campaigns.

This type of timely and helpful newsletter content is great for boosting your open rates in the
long-run. If your subscribers see the value in your newsletters, they’re more likely to continue
opening them.
But the value doesn’t stop there. Cheddar Up includes a CTA button to a page with fundraising
tips and links to some of their relevant blog content.

To finish, they feature a customer testimonial. This is an excellent way to incorporate social
proof into your newsletter content. It shows your brand has earned the trust of others and helps
you come across as reliable and worthy of their business.

Hack the Box

Next up, we have a SaaS newsletter example from Hack the Box, an online cybersecurity
training platform.

This email is one of Hack the Box’s monthly newsletters and features plenty of helpful content
for subscribers. The newsletter starts off by featuring new modules on the platform with
convenient CTA buttons underneath.

What follows is a minor product update regarding the account verification process. Next, Hack
the Box introduces an upcoming event. Finally, the newsletter spotlights one of their blog
articles. And what’s at the end of each of these sections? You guessed it — a clearly marked
CTA button.

We chose to feature this newsletter example because it runs the gamut of SaaS email marketing
components. It does a good job of it, too. The newsletter doesn’t come across as overly lengthy
or heavy. Nicely done, Hack the Box!

Kinsta
This top-notch newsletter example comes from Kinsta, a WordPress hosting company.

What we like about this Kinsta newsletter is that it’s jam-packed with valuable content for
subscribers but structured in a way that makes it easy to digest. Putting the most important
content front and center followed by smaller features below is a great way to get your main
message across to readers.
From a design point of view, this newsletter example does a good job of embodying Kinsta’s
brand image. The color palette gives a reliable and friendly feeling, and their use of images and
graphics is consistent yet attention-grabbing.

Now take a look at the bottom of this newsletter example. They’ve featured all the awards Kinsta
has won. This is an excellent strategy to increase customer loyalty, boost your brand’s
reputation, and ultimately drive conversions. All around, well done Kinsta!

Splice
Our next example comes from a cloud-based music creation and collaboration platform called
Splice. Since we’ve already focused on typical components of SaaS newsletters, pay special
attention to the design features of this one:

This newsletter is a good demonstration of how to make your email stand out without overly
complicated design. At its core, it’s just white text on a black background. But the campaign
does a good job of grabbing your attention.

The “night mode” design of this campaign helps make the email content more memorable and
also helps it stand out from other campaigns in your subscribers’ inboxes.

Another noteworthy aspect of this campaign is that it doesn’t come across as a promotional
email. It’s really giving the audience valuable content in the form of learning opportunities and
curated music collections.

Notice how the CTA buttons are labelled “learn more.” This approach makes readers feel like
they’re gaining something from your marketing communications. It’s not so much a clear call to
action as an invitation to dig into your brand’s content and resources. Good thinking, Splice!

For more inspiration like this, check out our article with 125 newsletter ideas!

Blog newsletter examples

Email newsletters are also essential to blogs and media organizations too. They help inform your
readers of the latest content you’ve published and build a dedicated audience.
We Can Still Have Nice Things
At the end of 2020, We Can Still Have Nice Things kicked off its weekly newsletter to shine a
much-needed spotlight on up-lifting topics and news. Their newsletters contain three sections: a
highlight, joyful links of the week, and the animal corner.

Blog newsletters should feature new posts and encourage your readers to click through to your
website. In this example, the newsletter design is minimal and allows subscribers to focus on the
featured articles.

Further, having a recurring structure in each newsletter can help your subscribers get acquainted
with the sections of your blog. That way, they’re able to more quickly find the content they enjoy
the most. Great for click through rates!

Finally, including CTA buttons to your social media like the ones here is a great way to expand
your blog’s reach and make for a well-connected community!

Sendinblue blog
The next blog newsletter example comes from our very own Sendinblue blog!

Breaking down our newsletter approach, we typically start with a short note to our subscribers,
touching on any relevant marketing topics and/or outlining what’s to come in the rest of the
email.

From there, we’ll spotlight a few recent articles and include CTA buttons for easy access.

Providing value to our subscribers is always a priority. That’s why our next section — “Tip of
the Month” — gives advice on marketing and ecommerce topics. Adding a section like this to
your newsletter is a practical way to get in the habit of providing value to your subscribers.

Pro tip: adding a newsletter subscription form to your blog homepage is great for growing your
email list. Take a look at the form we use on the Sendinblue blog:
Nonprofit newsletter examples
Finally, we’ll take a look at nonprofit newsletters. Third sector organizations typically have
much different operation and marketing strategies than the other examples we’ve featured in this
post. That said, newsletters still play a highly important role in email marketing for nonprofits.

Email newsletters allow nonprofits to stay in contact with supporters and donors both at an
individual level and in mass. This type of marketing lends itself particularly well to
communicating important information, including:

 Updates on the organization

 Relevant stories and developments related to their core mission
 Upcoming fundraising events and promotions
 Where and how to donate

Because email is much cheaper (and more engaging) than direct mail, newsletters have become a
staple in the nonprofit marketing toolbox.

Let’s take a look at a few great newsletter examples from nonprofits:

University of British Columbia’s Alma Mater Society

The Alma Mater Society at University of British Columbia – Vancouver sends a monthly
newsletter to members, i.e., students at UBC. What makes it such a great newsletter
example is the way it connects with its audience by giving them exactly what they want.

University students want to be heard and affirmed. It’s the job of student societies to make sure
the university listens to students and then acts. In this newsletter example, we see UBC’s student
society doing just that.

This newsletter communicates important updates on topics students care about, like how to make
their university better, financial support for public transportation costs, and workshops to make
for a more inclusive campus.

Though this newsletter example may seem text-heavy, it’s important to remember there are
slightly different goals here. Whereas an ecommerce retailer would aim for conversions and high
click through rates, a university student society works a bit differently.
For them, revenue isn’t as much of an existential concern. They’re focused on providing value to
their members. Even for those of us who don’t work in such profit-blind organizations, this
newsletter example can teach us a lot about giving your audience what they want to know.

Keep Australia Beautiful

Last but certainly not least, our final newsletter example comes from Keep Australia Beautiful.
As the name suggests, this nonprofit organization works to protect the environment and natural
beauty of Australia.

We think this is a great example of an effective nonprofit newsletter for a few reasons. First, the
note provides a roundup of what’s to come in the email. It touches on the nonprofit’s latest news,
announces an event, spotlights some current projects, details ways subscribers can help make a
difference.

Another nice touch in this newsletter is the “volunteer spotlight.” This is a great way for
organizations to express gratitude for volunteers and inspire others to donate some of their time,
too.

One last thing about this newsletter example — did you notice there’s no fundraising CTA?
While you may be tempted to encourage your subscribers to donate in every email, this tactic
quickly becomes tiresome. For better results, fundraising should take place in
designated email campaigns rather than in every email you send.

Conclusions from
Sendinblue’s Newsletter
Examples
As we’ve seen, email newsletters can take many shapes and sizes. Small business, ecommerce
giants, startups, and nonprofits have different audiences, objectives, and resources. Still, they all
have a use for newsletters and email marketing!
If you’re feeling inspired after taking a look at the examples in this post, why not give
Sendinblue a try? Even if you’re feeling unsure of how to create a newsletter, creating stunning
and professional emails is within your reach!

With Sendinblue’s drag-and-drop editor, newsletter design is easy to do. What’s more, our Free
plan allows you to send up to 300 emails a day and store unlimited contacts. Give it a try!