1. What is rural marketing? Define and Explain?

2. Why rural marketing is important?

3. What are environmental factors?
4. What is shelf of rural produce?
5. Compare rural and urban communication?
6. What are occupation patterns in rural sectors?
7. Name agro-based industries and explain in brief?
8. Why languages are important in rural marketing?
9. Why festivals are important in rural areas?
10. What are traditional values?
11. Give classification of rural markets?
12. Explain various problems related to rural marketing?
13. Compare rural society and urban society?
14. Explain about various types of market classification?
15. Give your views and analysis on government’s role to improve the rural conditions and hence
rural business activities?
16. Explain about industrial based on rural produce?
17. Give factors affecting rural consumer behavior?
18. What are the sources of information flow in rural sector?
19. What types of advertisements you prefer for bath soaps?
20. What is brand loyalty?
21. Give criteria for market segmentation?
22. What is promotion strategy?
23. Explain why opinion leaders are important in rural marketing?
24. Narrate different types of advertisement and promotion strategies for rural sector?
25. Narrate with examples on pricing and price strategic adopted for oils, shampoos and soaps?
26. “improved economic conditions and desire for better quality of life has increased sales in rural
sector” give your views with example?
27. What is market segmentation? Why study this and how it helps? Explain?
28. Name ten rural produce which are exported?
29. Why do you classify rural produce?
30. What is PLC? Explain if got vegetables?
31. What is branding? Is it necessary?
32. What are the objectives of pricing?
33. Explain socio-economic importance of rural produce. Give detailed product pictures of domestic
and export and domestic sales?
34. Give various brands and products that are sold in rural markets?
35. Differentiate wholesale and retailing?
36. Write down the factors affecting market growth?
37. What is FMCG? Give some examples?
38. Give examples of consumer durables?
39. Give some examples of boarding’s?
40. Write on publicity in rural sectors?
41. Explain wholesalers, retailers and mobile traders.
42. Write in detail what you know about FMCG, CD and perishable goods. How do you store and sell
them?
43. Give a brief on service organization with examples?
44. Explain in details about rural communication?
45. Explain different promotion strategies application to rural market?
46. What do you mean by digitization? How it helps businesses?
47. What is online marketing?
48. Name new trends in packing and labelling?
49. Why grading of rural product is necessary?
50. Name at least two new brands in transportation?
51. Differentiate storage and warehousing?
52. Explain BNPL payment methods?
53. What is cybersecurity?
54. Explain what you know about ITC-e-Choupal and EID Parry’s Indiagriline?
55. Describe various payment trends that have come up in a decade
56. What is corporate farming? Discuss advantages and disadvantages
57. Explain changing trends in rural marketing?
58. Give various trends in packaging and labelling?
59. Explain about new trends in transporting?