Get Set Yeti Music Marketing Placement: Rebecca Fisher

Background
Get Set Yeti are a digital educational provider, helping children build learning resilience
through Growth Mindset and building parents confidence and capacity as their children’s
first educators.
As part of their offering, Get Set Yeti are in process of writing an album of Yeti songs that
will both be part of their web material and available online on various platforms.
To date there are 6 songs finished with accompanying videos:
https://www.getsetyeti.com/welcome-to-growth-mindset-yeti/gsy-yeti-band-songs
If I Was A Yeti
Yeti Roar
The Yeti Band Song
The Mistake Song
The Yeti Thing To Do
Goodbye From Yeti Mountain
We have 4 others written ready to record when Wayne has time.
The Paw Dang Yeti Blues
Yeti Magic
Hero Spark
Keep Trying

Create a marketing strategy / plan to move forward and launch the Yeti Songs album once
complete. You are encouraged to be as creative as possible, navigating as many potential
opportunities for promotion and air play as possible.
We need you to research the market for children’s music and find any potential outlets to
reach our target audience.
After you have the chance to put some initial thoughts down on paper, we should schedule
a meeting to work out tasks, dates and how I can best support you.
I’m at your disposal for any images / marketing material you’d like created.