EXECUTIVE SUMMARY

LE2X is a brand of gin produced by prince Nsundwane. It originated in South Africa. While it does
not command a sizable market share in its native market, it has an up growing market through
out the whole of South Africa.
LE2X is a South African based gin, reflecting its distillation process and origin
in Harrismith , South Africa. LE2X gin is made by double distilling grain, with select botanicals
added during the second distillation. While the LE2X Gin recipe is a closely guarded trade secret,
it is known to contain four botanicals: juniper, coriander, angelica root and liquorice, all
common botanicals in gin productions overall.
We chose LE2X gin due to it’s broad and highly profitable market size. The global alcoholic
beverages market size was valued at $1624 billion in 2021, and alcoholic beverages market size
is projected to reach $2036.6 billion by 2031, growing at a CAGR of 2.2% from 2022 to 2031.
(S.Malik,2022) With the pace that the alcoholic beverages market is operating at, LE2X is and
will keep on bringing more profit.

Type Gin
Manufacturer
Country of Origin South Africa
Introduced 2022
Alcohol by volume 43%