Effects of colour

psychology in restaurant
interior inducing hunger
in customers

Synopsis by Angel Jeejo

1. Background Study
The topic of this dissertation is “Effects of colour psychology in restaurant interior inducing
hunger in customers”. The paper address the importance of colour in interior design. Colour
psychology is a powerful interior design tool that impacts the mood of a room more so than
any other factor. Different shades evoke certain emotions so, when choosing your colours,
it's important to consider the kind of atmosphere you wish to create and which colours will
help you achieve this. This research discusses warm and cool colours. These colours have
opposite impacts on the human mind. They can create positive and negative effects on the
human mind. Psychological properties of different colours help interior design. Impact of
form, appearance, texture and scale are important factors in design.
2. Research Question
How and which colours can be used in the interior of a restaurant to increase hunger in
customers ?

3. Aim
To study the importance of colour psychological in interior design and how it can be used
to increase hunger in restaurant interior.
4. Objectives
● To study colour psychology

● To study different kinds of moods that

different colours produce

● To study the importance of colour

psychology in the interior of a restaurant

● To study how to apply colour psychology in

interior design

● To study which colours increase appetite

● To study how to apply colour to restaurant

interior so as to increase appetite in
customers
5. Methodology How and which colours can be used in the interior of a restaurant to induce hunger ?

To study the importance of colour psychological in interior design and how it can be
used to increase hunger in restaurant interior.

Colour psychological and its effects are learned

qualitatively.
Primary data collection Secondary data collection

● Data Collection
● Study about different psychological effects
Research papers
of different colours Site survey
Documentation Books
● Study about colours that increase appetite Interviews Articles
websites
● Literature case studies/research papers
● Study how to apply colour psychology to a
restaurant design.
● Analysis of hunger in customers analysis

● Conclusion

conclusion
6. Need for study
& Justification
● This study findings will help us
understand how colour psychology
can contribute to the success of a
restaurant.
● To increase hungry within customers
which intent increases income of the
restaurant.
7. Scope &
Limitations
● This study will be purely based on the
information available about colour
psychology in the current scenario.
● The perception of the study might differ as
time passes.
● Since much of the issues in this field is very
psychological or behavioral, it doesn’t
easily translate into specific design
recommendations
8. Intended cases/ literature study
● Effects of color in interior design(Aleksandra A. Ćurčić1 Aleksandar Keković2 Dušan Ranđelović3 Ana
Momčilović-Petronijević4 7th INTERNATIONAL CONFERENCE Contemporary achievements in civil
engineering 23-24. April 2019. Subotica, SERBIA)
● Effects of Interior Colors on Mood and Preference: Comparisons of Two Living Room( KEMAL YILDIRIM
Department of Furniture and Decoration Gazi University M. LUTFI HIDAYETOGLU Department of
Interior Architecture and Environmental Design Selcuk University AYSEN CAPANOGLU Department of
Interior Architecture and Environmental Design Hacettepe University)
● Psychology of Colours in Building Design (Akshara Jain, Student, Department of Architecture, School of
Architecture IPS Academy Indore, Rajiv Gandhi Proudyogiki Vishwavidyalaya, India)

● Fast food chains like KFC, Mcdonalds, Pizza hut.