A STUDY OF MUSKURAHAT FOUNDATION(NGO)

A PROJECT REPORT SUBMITTED TO

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

BACHELORS OF BUSINESS DEPARTMENT

SUBMITTED BY

RITHAS AHAMMED

(RA2051001010011)

UNDER THE GUIDANCE OF

Dr.S.ANITHA(SG)

COLLEGE OF MANAGEMENT
DEPARTMENT OF BUSINESS ADMINISTRATION
SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
KATTANKULATHUR 603202

NOV 2022

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2
 CERTIFICATE

This is to certify that project that work entitled “Muskurahat foundation”

submitted by Rithas ahammed Reg no RA2051001010011 for the partial
fulfillment of Bachelor of Buisness Administration, as per my observation, it was
found that that the project report has not been previously formed or copied from
any other material far award of any degree.The project represent independent
work on part of the candidate with the guidance of supervisor.

Signature of Internal Examiner Signature of External examiner

Signature of the guide Signature of HOD with seal

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 DECLARATION

I do here by declare that this report was completed by me under my programme

and is based on my own experience and observation to the best of my knowledge
and understanding.
And the same being submitted to SRM INSTITUTE OF SCIENCE AND
TECHNOLOGY .

Place – Kattankulathur

(Signature of candidate)

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 ACKNOWLEDGEMENT

First and foremost, I offer my sincerest gratitude to our Chancellor, SRM

University, for this academic support and the facilities provided to carry out the
project work at the institute. His wide vision and concern have been inspirational .
I express my heartfelt thanks to our Dean Dr.Subhashree natarajan, College of
Management, SRMIST, Kattankulathur who provided all facilities for carrying out
this project.
I take this oppurtunity to express my profound gratitude and deep regards to my
guide Dr.S.Anitha for the exemplary guidance,monitoring and constant
encouragement throughout the course of this project.
I also take this opportunity to express a deep sense of gratitude to Samay for this
cordial support, valuable information and guidance, with helped me in completing
this task through various stages. I owe my wholehearted thanks and appreciation
to the entire staff of the company for their cooperation and assistance during the
course of my project.
I thank God for showering this perennial blessings on me the courage to pursue
this project work successfully. I owe to my parents, who encouraged me at every
stage of my personal and academic life and longed to see see my achievement
come true .

RITHAS AHAMMED
RA2051001010011

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 CONTENT

CHAPTERS TOPICS PAGE.NO

1 INTRODUCTION 7-17

2 ABOUT ORGANISATION 8-28

3 PROBLEM AND CHALLENGES 29-36

4 RECOMMENDATION AND 37-39

CONCLUSION

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 CHAPTERISATION
CHAPTER-1

INTRODUCTION

NGO (Non-Governmental Organization)?

A non-governmental organisation (NGO) is a non-governmental organisation that

operates independently of any government. It is usually not for profit. NGOs, also
known as civil society organisations, are formed at the local, national, and
international levels to achieve a social or political goal, such as humanitarian aid
or environmental protection.

NGOs may, for example, focus on activities involving health or health

emergencies, education, infrastructure, minority rights advocacy, poor support,
and crime reduction.

 NGOs, or non-governmental organizations, play a major role in

international development, aid, and philanthropy.

 NGOs are often non-profit and may run budgets of millions or up to billions
of dollars each year.

 NGOs rely on a variety of funding sources, from private donations and

membership dues to government grants.

 Advocacy NGOs work to influence public policy.

 Some well-known NGOs include the American Red Cross, the Salvation
Army, and Amnesty International.

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Understanding NGOs (Non-Governmental Organizations)

The term NGO is commonly used to refer to non-profit, private organisations that
operate independently of the government. Some NGOs are run entirely by
volunteers, while others have a paid staff. The World Bank classifies non-
governmental organisations into two broad categories.

 Operational NGOs, which focus on the design and implementation of

development projects

 Advocacy NGOs, which defend or promote a specific cause and seek to

influence public policy

Some NGOs may fall under both categories simultaneously. Examples of NGOs
include those that support human rights, advocate for improved health, or
encourage political participation.

How Do NGOs Work?

Any group of people who want to carry out missions in the public interest can
form an NGO. They can have employees and budgets. Internationally, NGOs can
operate. The government has no authority over them and has no say in their
operations or tax-exempt status. They can and usually are non-profit. They are
funded by donations, grants, and membership dues.

A non-governmental organisation, or NGO, is a group of individuals who want to

pursue goals and aspirations related to the public, social, or political good of a
nation or the world.

According to the U.S. State Department, U.S. regulations were created to assist in
the formation of NGOs. These regulations have no bias as to the value of any
NGO or the kind of work that it does.

NGOs focus on a wide range of issues and areas. These might include women's
rights, the health of the environment and planet, healthcare, political advocacy,
labor unions, religious faith, care of the elderly, and youth empowerment.
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While the government is not involved in the activities of NGOs, U.S. law
normally regulates them via their filing of information returns that show an NGO's
funding, management, and activities.

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Forming an NGO

Any group of people can form an NGO without the approval or involvement of
the government. Furthermore, one does not have to be a US citizen to establish
an NGO in the US. If an NGO wishes to obtain legal benefits such as exemption
from state and federal taxes, it must incorporate and register as an NGO under
the laws of the state in which it is located.

An NGO is not required to incorporate. To form a charitable NGO, for example,

all that is required (as with any charitable trust) is a legal contract and deed that
conveys property.

While the federal government is not involved, states in the United States may
require NGOs with religious, educational, or charitable missions to solicit
donations.

How Are NGOs Funded?

NGOs rely on a variety of sources for funding, including:

 Membership dues
 Private donations from individuals, private sector businesses, and
philanthropic organizations
 The sale of goods and services
 Grants
 Funding from foreign governments and organizations

Despite their independence from governments, some NGOs rely heavily on

government funding. Large NGOs may have budgets in the millions or billions
of dollars to register with a state charity.

Types of NGOs

The American Red Cross, Salvation Army, and Amnesty International are
considered examples of NGOs.
A number of variations of the NGO acronym exist:

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• INGO: an international non-governmental organisation. For example, the
Council of Europe's Conference of INGOs includes over 300 participating
INGOs.

• GONGO: a derogatory term for a government-organized non-governmental

organisation. GONGOs are government-backed non-governmental organisations
established to advocate on behalf of a repressive regime in the international
arena, according to Foreign Policy.

• QUANGO: primarily a British term that is often derogatory. A quasi-

autonomous non-governmental organisation (quango) is one that receives public
funding. The government appoints its senior officials. According to a Financial
Times opinion piece by British economist John Kay, quangos are seen as useless
and are frequently staffed by quangocrats.

• ENGO: an environmental non-governmental organisation, such as Greenpeace

or the World Wildlife Fund. In addition to advocating for the, both organisations
operate on a global scale.

SCOPE

Non Government Organizations are the non-profit voluntary groups established

at local, national or international level. They perform different tasks for solving
problems and development of society. NGOs are connected with government or
private sector firms. They deal with some social issues like women
empowerment, girl child, gender issues, education, pollution, street children,
slum dwellers, health, urban development, human rights, concerns of less
privileged etc.

NGOs bring up people's concerns and issues to the government and policy
makers non-profit making, voluntary, service-oriented/development oriented
organization, either for the benefit of members or of other members of the
population.

It is an organization of private individuals who believe in definite basic social

principles and who structure their activities to bring about development to
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communities that they are servicing.

An independent, democratic, non-sectarian peoples organizations working for

the empowerment of economic and/or socially marginalized groups. As a result
development of courses in the non-profit stream had also taken a back seat.
However, now the scene is entirely different. Government policies, work of the
existing NGOs and the media have a lot to do with bringing Non-profit
management into a normal career option.

NGO Scope India

A Non Governmental Organization (NGO) is an organization of certain

individuals who have come together to work for a cause with a non-profit
motive. If you wish to start a NGO in India you need to get it registered either as
a charitable trust or as a society registered under the societies registration act or
as a company licensed under section 25 of the companies act.

Non Government Organizations are the non-profit voluntary groups established

at local, national or international level. They perform different tasks for solving
problems and development of society. NGOs are connected with government or
private sector firms. They deal with some social issues like women
empowerment, girl child, gender issues, education, pollution, health, slum
dwellers, street children, urban development, human rights, concerns of less
privileged etc. NGOs bring up people's concerns and issues to the government
and policy makers.

Roles of NGO

No society is problem-free. There are specific issues w.r.t social and economic
that prevail in society every now and then. Problems such as women’s safety,
malnutrition, and casteism are quite prominent in the community today. NGOs
work on a larger scale to address these issues effectively.

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NGOs have brought various social changes for the promotion and development of
society. These organizations work for serving humanity and other good cause.
Let’s discuss some of the major roles played by the various NGOs:

1) Improving Government performance: It is one of the important works of the

NGOs to ensure that the Government should be responsive and solve the
problems of the citizens thereby making the Government more accountable.
NGOs also help in providing suggestions and their expertise in matters
related to policy-making of Government by providing research teams. Many
path-breaking laws in the country like Environmental Protection Act 1986,
Right to Education Act 2009, Right to Information Act 2005, etc. have been
formulated with the initiatives of the NGOs.

2) Acting as a social mediator: People in India are influenced a lot by faith,

superstitions, belief, and customs. NGOs act as social mediators at various
different levels of society so as to bring the required change in social and
behavioral attitudes prevailing within the social environment. They create
awareness among people and become the voice of the poor and needy
person or group.

3) Facilitating communication: NGOs work at two different levels in order to

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 facilitate communication. One is at the upward level whereby NGOs inform
the Government about the needs, abilities, and activities of the people in
their local area. On the other hand, they work at the downward level where
people are informed and educated about the policies and programs of the
Government.

4) Acting as a pressure group: They also act as a pressure group and mobilize
public opinion against various Governmental policies and activities. They
also help poor people, Farmers, STs, SCs etc. in availing quality services by
making the Government accountable.

5) Building Community Participation: NGOs encourage and facilitate the

participation of disadvantaged communities and help in preserving the
culture of diverse communities.

6) Women Empowerment: The role of NGOs in women empowerment cannot

be denied. They have been constantly fighting against social evils like Sati,
dowry, cruelty, and other causes like employment, lessening of female
foeticide, etc. Various NGOs like the Agrani foundation, Eklavya, Sewa,
etc. have been trying to achieve gender equality as far as possible.

7) Mobilising Local Resources: Over utilization of natural resources lead to

natural calamities and environmental threats. NGOs keep an eye on this
particular domain so that the destruction of natural resources does not take
place.

8) Providing Education, Training, and Technical Assistance: NGOs provide

education, training, and technical assistance to the people in need,
volunteers, and to other NGOs. Later on, the trained NGOs provide their
services to assist the Government.

9) Bridging the gap: NGOs reach out to those sections of people who are often
left untouched by the State projects. For example, during the Covid-19
crisis, aid was provided to migrant workers. Apart from this, NGOs are also
engaged in activities like education, human and labor rights, legal aid,
gender issues, healthcare, and even research.

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VISION

Future-proofing the next generation, today and to empower the communities

become socially responsible citizens by creating a fair and free world.

MISSION

Be the unwavering support system for every child and its ecosystem that we work
with to help them grow into – a happy, independent and responsible contributing
members of society.
Become knowledge and implementation partner for CCI’s, educational institutions
and other like-minded organisations and to educate and sensitize the children and
other stakeholders living in slums, orphanages and shelter homes by enhancing
their upbringing and surrounding to make a better decision.

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What Are Typical NGO Activities?

There are tens of thousands of NGOs (non-governmental organizations) in the

world today. The term dates back to the 1945 United Nations Charter, but this type
of organization has existed for much longer. As an example, the abolitionist group
American Anti-Slavery Society (Frederick Douglas was a key member) was
founded in 1833. In 1950, international NGOs were defined as “any international
organization not founded by an international treaty.” There are also NGOs that
focus on local and/or national issues. They are found everywhere. What are the
typical NGO activities? What is their role in society?

What do NGOs do?

Depending on their structure and goals, NGOs can fill many roles. Typically,
they’re divided into either operational or advocacy NGOs, but many serve both
functions. Here are some examples of what non-governmental organizations focus
on:

1) Advocating for the unheard

Advocacy is raising awareness of issues and bringing them into the public view.
Most people in the world don’t have a big platform of their own to draw attention
to things like human rights violations. NGOs provide a platform by reporting on
the issues, sharing personal stories, and educating the public. The goal is to
promote and trigger action. The more people know about an issue, the more likely
it is that something is done about it. Amnesty International is a great example of
this. They’re considered the world’s largest grassroots human rights organization.
Through actions like research campaigns, petitions, and letter-writing, Amnesty
shines a spotlight on human rights issues.

2) Researching and monitoring human rights abuses

Research and monitoring are essential tasks for NGOs. Using data, organizations
can track and analyze local, national, or global patterns of oppression. Human
Rights Watch and the Southern Poverty Law Center are two examples of NGOs
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with a prominent research-and-monitoring role. HRW, founded in 1978, is the
largest human rights organization based in the United States. They conduct fact-
finding missions and publish research reports on human rights violations around
the world. Since 1990, the Southern Poverty Law Center has published an annual
census of hate groups in the US.

3) Promoting sustainable development

To address issues like poverty, equality, and climate change, sustainable

development is crucial. In 2015, the UN adopted a set of 17 Sustainable
Development Goals at the Sustainable Development Summit. In the years since,
NGOs have emerged as a powerful leader in this area. The sustainable
development field is diverse. NGOs work on investigating alternative energy
sources, supporting local economic projects, and promoting gender equality.

4) Providing aid to those suffering

NGOs can also take on humanitarian, relief-oriented roles. These organizations

focus on bringing aid to those affected by armed conflict, natural disasters,
famines, and more. This includes bringing water, food, medicine, clothing, and
other necessities. The International Committee of the Red Cross is a famous
example. It was founded in 1863 and is based in Geneva. Its mandate is to protect
victims of internal and international armed conflicts, including prisoners, refugees,
and civilians.

5) Working towards social justice

Social justice is only achieved when societies uphold human rights, access,
participation, and equity. In the past, the term ”social justice” mostly referred to
economics and wealth. The definition has since expanded. Social justice now
encompasses fairness in every sector of society, such as housing, health, and
employment. All NGOs are invested in social justice in some way, whether
they’re focused on healthcare access, freedom of expression, gender equality,
racial equality, or LGBTQ+ rights.

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 CHAPTER-2

ABOUT THE ORGANISATION

Muskurahat is an NGO in India registered as a Public Charitable Trust and is

based in Ahmedabad, Gujarat. As the name suggests, Muskurahat Foundation we
believe in bringing smiles on the faces that deserve it most. Our main aim is to
make someone happy who is homeless, who is handicapped, who needs medical
help very badly. The Muskurahat Foundation focuses on livelihood services, child
rights, human rights, young girls’ education, skill development and other
community services. We work on a variety of issues that span the education,
health and community development space, including many that are interlinked.

Our organisation was all started with a birthday being celebrated at an orphanage
in Nalasopara on June 10th 2014. What followed gave rise to one of ‘India’s
Coolest Youth Organizations’ working for a social change. The rest as they say, is
History.

Not many teenagers would decide to throw their 17th birthday party at an
orphanage. What sets Himanshu Goenka – the Founder of Muskurahat, apart from
the average teen, is his unique vision. It was after the celebrations were over, that
the seeds of this tree named Muskurahat were first sown.

After that birthday party celebration, he suddenly became aware that these kids
with whom he had spent an entire day were not just orphans but also juveniles. He
would have to do something about it; and do it Now.

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 Most of his friends
continued
accompanying him to
these shelter homes for
a short while, but after
a brief period, they’d
all left to pursue
professional careers.
Because till this day,
social work is
something people
consider to be a side
business, not to be
pursued full time.
Himanshu who was burning with the passion to give back, was the only one left.

So he decided to pursue it by himself and find like minded people to join his
journey. It was essential that this be a youth driven Endeavour mainly because he
wished to dispel the myths associated with social work that usually derogate the
ability of the not-so-rich youth to mobilize for change.

He soon found a zealous young team and their unbending faith is what helped
Muskurahat become an established independent entity.

Joy Ride was Muskurahat’s first event where their dream was first transformed
into reality. As the name suggests the idea was to take Street children on a
luxurious car and bike ride along the Queen’s necklace at Marine Drive. After this
Muskurahat found Muskurahat supported different causes such as menstrual
hygiene cancer care as well as awareness about problems of senior citizens.

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KEYtab is Muskurahat’s first flagship project which has today grown to seven
centres including four in Mumbai, two in New Delhi and one in Bangalore. July
2017 was when Muskurahat set up base in Andheri, with its first office ever. Soon
after this, team Muskurahat crossed the 100 volunteers mark. A few of their other
projects are- Project Vastradaan- their own unique cloth donation drive for the
rohingya suffering across the borders, Masika Mahotsav and Being Women 2.0.

Having come a long way, we have not only grown financially but also
experientially. The existence of a full-time Core Team of eight members shows
how well and how much the garden has grown. importantly, the smiles and for
that we are extremely grateful.

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 PROJECTS

1) Project KEYtaab

Helping children develop personal values and build crucial life skills while
solidifying their education through experiential learning. Currently, we are
running 22 batches spread across Mumbai, catering to over 450 children.

The projects of KEYtaab cater to the upbringing aspect of our Special

Model of Social Change. By reaching out to orphans and juveniles in shelter
homes across Mumbai and Delhi, we wish to include ourselves in the most
corroborative manner in the growth cycle of these kids. Five KEYtaab
projects operate in Mumbai, with four recently opened in Delhi and one in
Bangalore.

2) Project Saarthi

Project Saarthi is a career readiness program targeted towards youth who

are under-equipped to foster their career paths that leads to them being able
to live independently. Through this project, we intend to help them identify
and secure career pathways in line with their interests and current job
trends, along with developing crucial work skills and work ethics.

During the first wave of the Covid-19 pandemic, a cluster of youth care-
leavers (youth from the age of 18 and above who are required to leave the
care of shelter homes as per the JJ Act) in Kolhapur were facing a pressing
need for an income source.

3) Project Sakshar

A foundational literacy & numeracy assessment conducted in the semi-

tribal villages of Ranchi, showed immense gaps in learning especially
widen due to the school closures and no access to online learning. Project
Sakshar is currently piloted in 4 villages of Ranchi to build foundational
literacy and numeracy skills, catering to over 130 children.

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 CURRICULUM FRAMEWORK

Muskurahat foundation follows an experiential learning approach where every

concept is broken down to its inherent value and taught in a way that facilitates
learning by doing and thinking for themselves.

Primary Elements:

 Social Emotional Learning:

Continuous essential 21st century life skills such as Critical Thinking,

Resilience, Communication, Decision making, etc with the underlying
inculcating values (upbringing) that develops personal ethics, supporting
informed decision making

 Academic Support:

Changing the approach of learning by rote to learning by doing and

understanding concepts in a way that helps develop a child’s perspective on
gaining knowledge over passing an exam.

 Mental Health:

For any intervention or behaviour change to be effective, a healthy mind is

essential. Due to the nature of our consistent and regular intervention, our
people on the ground are trained and equipped to identify indicators of
potential mental health disorders that a child maybe growing through. This
is followed with an expert counsellor intervention who works with the child
to remedy it. This holds especially crucial for us owing to the background of
our children who are orphans or come from unconventional families and
have dealt with and/or are living with traumas.

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 CLASSROOM CULTURE

In order to ensure effective learning and keeping the child at the centre of
everything we do, the following elements are developed and implemented:

Safe Space Protocol:

Ensuring the physical and emotional security of the children throughout the
entire intervention and beyond just the curriculum intervention. Each team
member of Muskurahat is trained in establishing and maintaining the safe
space to ensure consistency in building the safe space.

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Value System:
Part of social-emotional learning, values are what we inculcate from our
family as upbringing. This is largely absent in children from shelter homes
who grow up without a family structure. We focus on inculcating these
values such as respect, accountability, diligence, etc. as part of our sessions,
using reiterations and positive reinforcements to help children imbibe and
practice these values

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MUSKURAHAT FOUNDATION DURING THE PANDEMIC

The lockdown during the pandemic was extremely difficult for all of
us. The loneliness and anxiety everyone of us went through were very
disturbing. We were locked in our homes for an insane amount of time,
having nothing or very little to do.

There were a few problems that the shelter homes and NGOs faced.
NGOs could not be physically present for the kids. The bond which the
volunteers had established with the kids was taking a drastic hit. Many
of these children have seen rash days.

To build a connection and gain their trust took a lot of effort, to get
them to open up was a difficult task which took a lot of attempts from
the volunteers and also from the children. If we wouldn’t be in regular
touch with them, then certain barriers would form again, which would
take a lot of effort to break it down.

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 Another major problem faced was to provide regular education to the
children. Whatever the circumstance, their education couldn’t be
hampered. As we couldn’t be present physically to help them out, it
was going to be an uphill task.

But in the face of adversity, an opportunity presents itself. At

Muskurahat, we started working towards establishing a digital
presence. All of this was new to us too, but we were ready for the
challenge.

The children at our shelter homes learning with the help of webcams.

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A time-table was set. The children attended their daily lectures on
various platforms with the help of mobile phones. We also set up a
webcam in one of the shelter homes.

The kids were provided with:

daily activities to keep them occupied and engaged. We made sure that
the feeling of being alone should not come to the kids again. The high
morale and positive atmosphere of the shelter homes had to be
maintained. We made sure it did.

During the lockdown, when you and I were tucked away in the safety
of our homes, the children at our shelter home in Delhi went out, not
because they were tired of staying in one place, or they had become
restless, but to distribute essentials to the more needy people.

27
I had an opportunity to interact with one of the kids named Nitin, who
had gone on his distribution drive. I asked him about his experience
and how he felt after helping someone else during this difficult time.

He told me that it was the most amazing moment of his life and he
wanted to help others, any opportunity he gets. He told me that the
smile the lady had on her face when he handed her the essentials filled
up his heart. He said that never in his life had he thought that he would
be of help to another human and thanked all of us at Muskurahat for
presenting him with this opportunity.

28
 CHAPTER -3

PROBLEMS AND CHALLENGES

The Problem:

Children are exposed to a variety of influences that shape their lives as

they grow up and participate in society. However, not all the
influences they come across are positive in nature – lack of proper
parenting, societal rigidity, socio-economic disadvantages, media
biases and unfiltered internet can adversely affect the development of a
child’s thought and value system.

This gap is more evident in “at risk” children, those who grow without
all or some of these influences. A child, transitioning from such a
background into adulthood – unchecked, without guidance, positive
reinforcements and the basic know-how of navigating life, is
significantly more prone to negative influences leading to bad
decisions and poor life choices.

29
 Rationale:

:
Article 29 of The United Nations Convention on the Rights of the
Child, in continuation of Article 28 (Right to Education), states that the
Goals of Education is to develop every child’s personality, talents and
abilities to the fullest. The current educational infrastructure lacks
adequate focus to realize Article 29.

At Muskurahat Foundation, we aim to fill this gap through our

carefully curated initiatives that puts impetus on attentive upbringing,
quality academic education, 21st century life skills and mental well-
being of the child.

We believe every child must have access to an environment conducive

to positive growth. One where he/she develops the ability to learn,
unlearn and relearn crucial values and life skills, necessary to live life
with a healthy mindset

30
 How are they doing it?

overarching approach to create such an environment for the child rests

on the firm belief that imbibing personal values, learning life skills and
developing a positive mindset takes time and requires patience. For a
child whose mind is continuously developing and getting influenced,
our programs focus on continuous exposure to these values and skills.

We achieve this through:

 Maturing our content and approach along with a child’s growth.

Leaning on the principle that learning happens effectively and
efficiently when it is through relevant practical experience

 Consciously crafted activities and meaningful engagement with caring

adults which promotes positive relationships between the child and
adults.

We know it takes a village to raise a child and are therefore cognizant

of the other stakeholders within the child’s environment

Our underlying aim promotes research and learning in this area

through extensive monitoring data, initiating collaboration with other
individuals, agencies and government to build institutions that
contribute to creating an environment of holistic development for the
child.

Enabling the child to grow up to become a happy, independent and

socially responsible citizen contributing to society.

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 Overcoming challenges

One of the biggest challenges for Muskurahat has been to showcase

the results of its work to donors and stakeholders. The efforts put in by
the organisation, be it inculcating the right values in children or
educating them to be good citizens, takes years to show their impact
and, thus, isn’t easy to translate into results immediately. “We are
trying to create a transparent system where our stakeholders are aware
of the developments and well-being of each child at Muskurahat in a
very measurable way, through data.

We are basically trying to convert the intangible into tangible,”

explains Himanshu.

Another major challenge faced by the NGO is attracting full-time

employees. As most people do not see social work as a viable career
32
option, the youth of the country do not look to join full time — even
though the social sector is almost at par with other industries in terms
of salaries, privileges,
and employee policies.

However, Muskurahat hopes to bring about a positive societal change

by encouraging more youngsters to adopt this as a career path. “If a lot
of youngsters start opting for the developmental sector as their career
options, the face of the country will change in the next two-three
years,”

Raising funds from third-party crowdfunding websites not only

brought about several technical issues but also lacked in adding
trust in Muskurahat Foundation. Donors were always suspicious
about where the funds were going.

After doing their due diligence and careful research of the different
payment gateway solution providers in India, Muskurahat decided to
partner
with Razorpay to make donations seamless and easy. This not only
removed

technical glitches but also helped in building trust with donors, which
played a major role in the foundation recording a 900% increase in the
donation amount they receive every month. Donations skyrocketed
because of the trust factor that Razorpay brought in, and that’s why I
could shift from a volunteer oriented model to a full-time employee
model.

The partnership allowed Muskurahat to raise cashless funds and made

managing their account easier. With an integrated UPI feature,
payments were also simpler and quicker, making the whole process
seamless for donors. “It has been over two years now and Razorpay
has never disappointed .
There have rarely been any technical issues and even if something
comes up it’s resolved within an hour,”

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Muskurahat Foundation has also immensely benefited from
RazorpayX, a platform that supercharges business banking needs. It
helps in making automated vendor payments, payout of salaries, and
TDS payments through the app. “The perception is that Razorpay is a
payment gateway, but it is much more. It is truly a financial partner for
your business.

All of our customers have been working tirelessly to make a

meaningful difference in the lives of the individuals they deal with,
says Rahul Kothari, Chief Business Officer of Razorpay. Any
influence starts with reduced finance procedures. As a result, since the
beginning, we have concentrated on empowering and enabling
disruptors so that they can have an exponentially greater impact on
society. One such illustration is the Muskurahat Foundation. They had
a glaring issue when we first started working with them, and we knew
from our previous experience with other companies that the only way
we could solve it was through technology, trust, and transparency.
Through these three tools, we ensured that no donor with the intention
to donate was overlooked.

Future plans

Functioning as an after-school programme across Mumbai and Ranchi,

Muskurahat Foundation is trying its best to address the learning gap
that currently exists. With a solid long-term goal of starting their own
schools, the foundation aims at getting a longer period of time daily
with children to speed up their learning process and future-proof the
next generation.

Reaching out to even the most remote locations, Muskurahat has been
successful in impacting the lives of children from neglected
communities. The foundation is parallely working towards realising its
long-term dream of opening model schools.

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 CHAPTER-3A

FIELD WORK

Muskurahat foundation on-ground operations run in 5 verticles:

1.Identification:

Where we identify an unexplored shelter home or slum pocket to bring our

project to.

2.Verification:

We get our facts straight and right so that the benefit is received by a
deserving beneficiary only.

3.Setup (Contract, Hiring, Orientation & Training)

Post that a place of meeting is identified and teachers are hired and trained in
the program

4.Operate and execute:

We start off with the initial approach where the parents and guardians are
made aware of the perks the kids are going to get availed to. And then enroll
them into the program full-fledged till their education years.

5.Monitoring & Evaluation:

Constant monitoring at the beneficiary level, tutor and operations level as

well as at our management level is done regularly to ensure its smooth
functioning.

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36
 CHAPTER-4

RECOMMENDATION AND CONCLUSION

Muskurahat Foundation is rated 4.1 out of 5, based on 11 reviews by

employees on AmbitionBox. Muskurahat Foundation is known for Job
Security which is rated at the top and given a rating of 4.4. However, Skill
development is rated the lowest at 3.4 and can be improved.

t Muskurahat Foundation aims to fill this gap through our carefully curated
initiatives that puts impetus on attentive upbringing, quality academic
education, 21st century life skills and mental well-being of the child. We
believe every child must have access to an environment conducive to
positive growth.

Work culture is rated 4.04 at Muskurahat Foundation by 11 employees.

While job security is rated 4.43 and work-life balance is rated 3.90 at
Muskurahat Foundation. Read detailed reviews by employees of
Muskurahat Foundation on AmbitionBox.

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 CONCLUSION

Non-governmental organization (NGO) is a group that functions

independently of any government. It is usually non-profit. NGOs,
sometimes called civil society organizations, are established on community,
national, and international levels to serve a social or political goal such as a
humanitarian cause or the protection of the environment.
For example, NGOs might focus on activities in areas involving health or
health emergencies, education, infrastructure, advocacy of minority rights,
support of the poor, and the reduction of crime.

It all started with a birthday being celebrated at an orphanage in Nalasopara

on June 10th 2014. What followed gave rise to one of ‘India's Coolest
Youth Organizations’ working for a social change. The rest as they say, is
History.

Muskurahat is an NGO in India registered as a Public Charitable Trust and

is based in Ahmedabad, Gujarat. As the name suggests, Muskurahat
Foundation we believe in bringing smiles on the faces that deserve it most.
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Thier main aim is to make someone happy who is homeless, who is
handicapped, who needs medical help very badly.

The Muskurahat Foundation focuses on livelihood services, child rights,

human rights, young girls’ education, skill development and other
community services. It work on a variety of issues that span the education,
health and community development space, including many that are
interlinked. Muskurahat Foundation is an Indian Non-Government
Company. It's a private company and is classified as'company limited by
shares'.

Company's authorized capital stands at Rs 1.0 lakhs and has 100.0% paid-
up capital which is Rs 1.0 lakhs.

Muskurahat Foundation is majorly in Business Services business and

currently, company operations are active.

Company is registered in Delhi (Delhi) Registrar Office. Muskurahat

Foundation registered address is MUSKURAHAT FOUNDATION
Shakarpur Delhi, Near Roshani Building, S-513 Shop 3F, School Block,
Vikas Marg, 110092 DELHI-East Delhi.

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REFERENCE
From the organisation-

https://muskurahat.org.in/

https://muskurahat.org.in/internship-program/

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