3.

Compare with other market

The intro showed that Dooki has more than 190 stores spread across 8
countries and to dig deeper into International promotion channels the
team found the differences to compare promotion channels between
other countries for Vietnamese Dooki.
3.1 advertisement
In terms of advertising for each region, each region will use its own ads
and use Television Video Commercials in conjunction with influential
people to promote its brand identity to get can create trust with the
audience while being able to appear impressively with the buffet style
presented first in all countries:

Image of Dookki's TVC Advertising in Vietnam

All TVCs of each country film the same concept, but only Vietnam is the
only country with the participation of celebrities to promote the brand.

Image of Dookki .'s TVC Advertising in Singapore

3.2 Promotion
Promotion is an integral part of Dookki's service to increase the number
of consumers in Vietnam. Depending on the country, there will be
different incentives to attract customers.

50k discount when registering as a member at Dookki Vietnam

 Dookki Singapore lucky draw offer
3.3 Public relations
As for public relations, Vietnam is also the country that is built closest to
other countries such as " Dookki Vietnam gives 2,000 gifts to the people
of Quang Ngai " in 2020 when people are affected. by floods:

People in the Tra Bong district receive food aid from Dookki Vietnam.
3.4 Personal selling
Regarding the codes of conduct, due to the common use of banana
management practices across countries, employees from different
countries always have common behaviors, provide the necessary needs
for customers, and explain the processes. use the service and solve
customer problems:

Strength:
With a strong emphasis on using promotional channels about Dookki's
services, it can attract the customers that the brand is aiming for,
creating a favorable environment to offer products and services. to other
objects, easily attracting Southeast Asian customers.
Using TVC advertising with the presence of Tran Thanh creates a
higher level of coverage for similar products and services, creating more
brand awareness for the brand.
Organize many volunteer programs to create a friendly look for
customer groups.
Weaknesses:
The ads have been used for a long time and the effectiveness of
advertising for products is gradually regressing, lacking innovative and
trendy ads.
Too much advertising will make customers skeptical about the products
and services of the brand, not really good at using the rules of behavior
for customers, and there are no programs and press conferences that
can be collected. attract audiences, have not applied channels such as
direct marketing to make loyal customers or interested in the service
can return to use, and lack of maximization in linking promotion
channels together.