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    N I Dung

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    Thanh Tân
    The document outlines a 3 stage digital marketing plan, with different communication channels and content used at each stage. In Stage 1, Facebook, Instagram, TikTok, and Google ads will use promotional images from a campaign in conjunction with television commercials. Stage 2 will use promotional images combined with a "buy 1 get 1" sales promotion. Stage 3 will use television commercials together with the "buy 1 get 1" promotion.

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    N I Dung

    Uploaded by

    Thanh Tân
    11 views2 pages
    The document outlines a 3 stage digital marketing plan, with different communication channels and content used at each stage. In Stage 1, Facebook, Instagram, TikTok, and Google ads will use promotional images from a campaign in conjunction with television commercials. Stage 2 will use promotional images combined with a "buy 1 get 1" sales promotion. Stage 3 will use television commercials together with the "buy 1 get 1" promotion.

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    NỘI DUNG

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    The document outlines a 3 stage digital marketing plan, with different communication channels and content used at each stage. In Stage 1, Facebook, Instagram, TikTok, and Google ads will use promotional images from a campaign in conjunction with television commercials. Stage 2 will use promotional images combined with a "buy 1 get 1" sales promotion. Stage 3 will use television commercials together with the "buy 1 get 1" promotion.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    11 views2 pages

    N I Dung

    Uploaded by

    Thanh Tân
    The document outlines a 3 stage digital marketing plan, with different communication channels and content used at each stage. In Stage 1, Facebook, Instagram, TikTok, and Google ads will use promotional images from a campaign in conjunction with television commercials. Stage 2 will use promotional images combined with a "buy 1 get 1" sales promotion. Stage 3 will use television commercials together with the "buy 1 get 1" promotion.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    CONTENT Stage1 Stage 2 Stage 3

    Weeks T1 T2 T3 T4 T1 T2 T3 T4 T1 T2 T3 T4

    TVC

    TV

    Facebook ad

    Tiktok ad

    Instagram ad

    banner

    News

    Pulic relationship

    Sales Promotion

    Direct Marketing
    Digital marketing

    Stage 1 Stage Stage 3


    2
    Digital
    communication
    channel

    Facebook Using promotional images of Using promotional images


    the campaign in conjunction of the campaign in
    with Television Video combination with the "buy
    Commercials to promote 1 get 1" programs
    products

    Instagram Using promotional images of


    the campaign in conjunction
    with Television Video
    Commercials to promote
    products

    Tiktok Using promotional images of Using the campaign's


    the campaign in conjunction Television Video
    with Television Video Commercials in
    Commercials to promote conjunction with the "buy
    products 1 get 1" programs

    Google ad Using promotional images of


    the campaign in conjunction
    with Television Video
    Commercials to promote
    products

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