Buyer Persona

Template

Name Luke Remely

Demographics
Age 15
This data can be gathered from
existing customer profiles,
analytics teams/tools & market Gender Male
research.
Location Livermore, CA

Family status* Dad and Mom

Level of education Smart

Level of income $0

Job title NA
Professional status
Job level NA
This data can be obtained from (manager, professional,
specialist, etc.)
existing customers (interviews, site
forms, etc.) and internal teams
(sales, customer support, etc.).
Industry To be determined

Professional goals Sports, Business, Field

Psychographics
Personal goals Have a great buisness.
This data can be dug up from
interviews, questionnaires, social
Beliefs and values* My belief is for the brand to be very interesting
media Q&A’s, etc. and good.
 Pain points Biggest struggles Getting the product out.
and challenges and pain points

This data can be gathered from

internal teams (sales, customer
Obstacles in the way Selling people who aren't interested.
support, events) and interviews,
questionnaires, social media of overcoming
Q&A’s, etc. the challenges

Irrational & My company is not going viral.

rational fears*

i
Influences and key Preferred blogs, NA

information sources social networks,

and sites
These insights can be taken from
market and competitor research, as
Favorite media Designing Clothes.
well as existing customer profiles.
(digital and print)

Key influencers Me, Marcus, and Pierre

and thought
leaders

Favorite events, Selling online clothes and going public.

conferences
(online/offline)*

Selling products.
Role in the
Purchasing process purchase decision-
making process
This data can come from internal
teams — sales, customer support,
Potential lifetime Create, Sell, Remake.
social, analytics.
cycle

What stops them Not liking the clothes.

from making
a purchase?

*An asterisk indicates an optional field to include depending on business/industry type.