Quality Management (C11ME)

Coursework Assessment – 2

Individual Assignment
Out: 10th March 2023

Assignment submission due on 12th April 2023 (i.e. Wednesday of week 13) before
1600 GMT – one soft copy must be uploaded via Turnitin.

Contribution to overall course mark: 70%

Task

Development and implementation of an effective quality management strategy

requires organisations to pay attention to a range of issues. These issues typically
include: quality management and continuous improvement philosophy; process
improvement tools and techniques; quality costing; quality management systems;
and, service quality. These and other related issues have been addressed during the
course.

You are required to critically evaluate the quality management strategy of an

organisation of your choice.

Your report on this evaluation should include:

 A brief profile of your chosen organisation – included as an appendix – and a

rationale for its selection;

 A description of the organisation’s quality management strategy and its

evolution;

 A critique of this strategy, identifying any strengths and areas for possible
improvement;

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  An overview of the current environment in which the organisation is based,
focussing on the identification of opportunities and threats; and,

 A set of recommendations aimed at enhancing competitive advantage

through improved approaches to various facets of quality management.

Building on the work undertaken in your group for Coursework Assessment 1, your
report should set out how appropriate quality management tools are currently being
deployed in the organisation, as well as how their deployment could be enhanced as
part of the overall quality management strategy.

Please note that your chosen organisation can be a company, a division or strategic
business unit (SBU) within a company, a public sector body, a non-governmental
organization (NGO) or any other suitable organisational entity.

Your report should be around 2,500 words in length (excluding executive summary,
figures, tables, references and appendices). Figures and tables should be of clear
quality and numbered consecutively. Titles and sources for both figures and tables
should be provided.

Note 1: It is strongly advised not to rely excessively on web-based articles or

information downloaded from the internet. You should make use of journal articles
from Heriot-Watt University library and/or relevant books and other reputable
sources of information. References must be in the Harvard Style and carefully
checked for completeness, accuracy and consistency.

Note 2: All assessments should be submitted in accordance with University

regulations. The front sheet should provide the following details:
 full name;
 student number;
 programme details (e.g. MSc in Logistics and Supply Chain Management);
and,
 course details (i.e. Quality Management – C11ME).