Professional Documents
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Emerging Enterprises Empowerment Programme Green Economy
Emerging Enterprises Empowerment Programme Green Economy
56. Contact Us
SUMMARY OF BIG BRANDS MEDIA
1. Big Brands Media focus area
2. Evidence of Work Done
BIG BRANDS MEDIA’S FOCUS AREA
Big Brands Media (BBM) is a youth-focused Social Impact enterprise, which is owned
by Mr. Lebogang Ramodike. Mr. Ramodike has more than 15 years’ experience in
the Media and Entertainment industry as well as in facilitating rural youth
development programmes.
Over the next ten years (2020-2030) Big Brands Media will work towards achieving
the National Development Plan vision 2030.
The country’s developmental vision is to build an inclusive society and economy. Our
primary target will be the following: unemployed youth who have a self-taught skill;
and vulnerable groups such as survivors of gender based violence, adolescent girls
vulnerable to HIV/AIDS, TB and Sexually transmitted infections, youth with intellectual
disabilities, who live in poor communities.
Big Brands Media advocates for an equal opportunity for unemployed youth who
have a self-taught skill and other vulnerable groups to access skills development
programmes that support occupations in high demand, which are in line with Sector
Skills Plans.
These unemployed self-taught and vulnerable groups are located in communities
that have a low education and training base.
Our interventions offer unemployed youth and vulnerable groups a chance to grow
their Small and Medium Enterprises or cooperatives by taking advantage of
preferential procurement opportunities offered by Public institutions. These
preferential procurement opportunities can be found at local municipalities,
provincial developments and Private sector enterprises that operate in the
respective communities of the beneficiaries of Occupations in high demand training
programmes.
Big Brands Media will raise the financial investment through the Skills levy’s ‘Catalytic
Fund’ required to implement the strategic partnership based programmes through
the submission of both unsolicited (proactive and reactive) solicited proposals to
Sector Education Training Authorities.
Big Brands Media will initiate strategic partnership-based programmes with National
Government departments, agencies, which are mandated to support unemployed
youth and vulnerable groups living in destitute communities.
The strategic partnership based programmes will make use of Innovative project
delivery such as Master Classes, group discussions, celebrity social media networking
platforms, which aims to educate the prospective learners and the public about the
Occupations in high demand training programmes and what is the registration
process that the prospective learners need to follow when applying for them.
BIG BRANDS MEDIA EMPLOYMENT CREATION
PROJECT IMPLEMENTATION TEAM
PROJECT IMPLEMENTATION TEAM
Head of
Campaign
Heidi
Lamberton
Human
Resource
Manager
Pearl Thaver
Training Physical
Manager Disabled
Kgomotso
Mogane
Traditional
Equipment Administration Leadership Media Relations Ground Logistics Administration
Branding Officer
Officer Officer Relations Officer Officer Officer
Officer
This was done to fast track the effective implementation of the National
Environmental Management: Waste Act, 2008 (Act no 59 of 2008).
The strategy deals with three industry waste management plans (iWMPs) namely: the
Paper, and Packaging; Electrical and Electronic; and lighting industries respectively.
City of Ethekwini
The regional commercial radio station will broadcast live between 12;00-15:00.
EXHIBITION
EXHIBITION
The Informal Waste Pickers Empowerment Programme Expo will provide an
opportunity for Manufacturing value chain experts to have face-to-face
engagements with the young people about the products and services they offer.
The informal waste pickers will have one-on-one sessions with various exhibition
partners.
South Africa’s Female Artists and DJs will entertain the young people. This will also be
an alcohol-free event.
The Regional Youth radio station’s afternoon show will broadcast live from the
Exhibition between 15:00-18:00 and the visited community centres.
Campaign partners will conduct interviews to give a summary of the work that was
done throughout the day.
PHASE 2: ORIENTATION AND PLACEMENT OF
LEARNERS AT PUBLIC TVET COLLEGES
ORIENTATION WORKSHOP
ORIENTATION WORKSHOP
The Orientation Workshops is a session aimed to give informal waste pickers more
information on the service level agreement that they will be expected to sign.
These workshops will take place in every province under the guidance of our
implementation partners for quality assurance and quick turn-around times.
These sessions will provide the young people with a detailed understanding of
deliverables, milestones and rules of engagement.
The young people will receive the necessary toolkits for the duration of the
Learnership Programme. The young people will then sign a pledge as a sign of
commitment.
Radio Broadcast live from the venue between 15:00-18:00.
PLACEMENT OF LEARNERS AT PUBLIC TVET
COLLEGES
PLACEMENT OF LEARNERS AT PUBLIC TVET
COLLEGES
Northlink TVET College
The Workshop will raise awareness on the following, B-BBEE affidavit; Tax Clearance
Certificate; Confirmation of Banking; Company profile.
The Media personality attending the Workshops will upload content during the
session.
BUSINESS DEVELOPMENT ROUNDTABLE
DISCUSSIONS FOR SMMES
BUSINESS DEVELOPMENT ROUNDTABLE
DISCUSSIONS FOR SMMES
The Informal Waste Pickers Empowerment Programme Business Development
Roundtable Discussions will be presented with the support of experts from the Office
of the Chief Procurement Officers that procurer goods and services from the
Manufacturing Value Chain.
The experts will educate the young people about the Supply management processes
that Small, medium enterprises need to follow when doing business with them.
The young people will be assisted with on-site registration on the various enterprise
development programmes and also as vendors on the campaign partners supplier
chain databases and also the National Treasury databases.
Media personalities will tweet and upload content from the session to increase the
media reach of the events.
The Media personalities will use their social media platforms to promote
the different flagship activities of the Informal Waste Pickers
Empowerment Programme that will be taking place. The Inspirational
young South Africans have a combined Instagram reach of 10 Million
followers per venue.
RETURN OF INVESTMENT FOR MerSETA
1. Working towards achieving principles and goals of the policy
statement of the National Skills Development Plan…
2. MerSETA’s Brand Name Exposure opportunity
WORKING TOWARDS ACHIEVING PRINCIPLES
AND GOALS OF THE POLICY STATEMENT OF THE
NATIONAL SKILLS DEVELOPMENT PLAN
WORKING TOWARDS ACHIEVING PRINCIPLES
AND GOALS OF THE POLICY STATEMENT OF THE
NATIONAL SKILLS DEVELOPMENT PLAN
The Informal Waste Pickers Empowerment Programme will support the principles and
goals of the policy statements of the National Skills Development Plan which are as
follows; advancing an equitable and integrated system; greater inclusivity and
collaboration across the system; focusing on support system for learners.
3. Focusing on support system for learners, prospective learners and the public
are aware of when and how to apply for programmes and have access to a
simplified and centralised process.
MERSETA’S BRAND NAME EXPOSURE
MERSETA’S BRAND NAME EXPOSURE
Logo placement of MerSETA
• Promotional material such as caps, T-shirts, straw bags
• Programmes, booklets, flyers, posters
• PPC Clothing
DESCRIPTION TOTAL
Event Production
Sound, stage and lighting and Led screen 1 R350 000,00 4 R1 400 000,00
Video and photography equipment and personnel
and Post production 1 R120 000,00 4 R480 000,00
Mobile toilets, event fencing 1 R150 000,00 4 R600 000,00
Sub Total R2 480 000,00
Number
of
DESCRIPTION Qty Unit price venues Total
Campaign Identity
Goodie Bags
V Neck T-shirts 300 R120,00 16 R576 000,00
Caps 300 R60,00 16 R288 000,00
Notebooks 300 R35,00 16 R168 000,00
Pens 300 R25,00 16 R120 000,00
Branded water bottles and straw bag, lanyard
and USB 300 R60,00 16 R288 000,00
Sub Total R1 440 000,00
Radio Campaigns
Radio live broadcast 1 R340 000,00 16 R5 440 000,00
Radio educational Messaging 1 R200 000,00 16 R3 200 000,00
Content development material 1 R45 000,00 16 R720 000,00
Sub Total R9 360 000,00
Television Media
Radio educational messaging 1 R150 000,00 16 R2 400 000,00
Content development material 1 R100 000,00 16 R1 600 000,00
Sub Total R4 000 000,00
Event Production
Indoor Sound, stage and lighting and
Led screen 1 R120 000,00 4 R480 000,00
Indoor Video and photography
equipment and personnel and Post
production 1 R45 000,00 4 R180 000,00
Venue hire cost 1 R15 000,00 4 R60 000,00
Sub Total R720 000,00
Event Production
Indoor Sound, stage and lighting and Led
screen 1 R 120 000,00 4 R 480 000,00
Indoor Video and photography
equipment and personnel and Post
production 1 R 45 000,00 4 R 180 000,00
Venue hire cost 1 R 15 000,00 4 R 60 000,00
Sub Total R 720 000,00
Event Production
Sound, stage and lighting and Led screen 1 R 80 000,00 4 R 320 000,00
Video and photography equipment and
personnel and Post production 1 R 60 000,00 4 R 240 000,00
Sub Total R 560 000,00
Contact Person:
Mr. Lebogang Ramodike
Chief Executive Officer
Big Brands Media Holdings
lebo@bigbrandsmedia.org
Mobile: 067 120 3538