IMC Planning Model

Discussing the IMC Planning Model of Pukaar

CIA 3 | 6 BBA B APRIL, 2023

ABOUT PUKAAR APRIL, 2023
Our Mission & Vision
Pukaar aims to build an equitable relationship of strength,
sustenance, and dignity between the cities and villages, using
under-utilized material as a tool to trigger development with
dignity. We envision growing as an idea across regions,
economies, and countries using urban surplus material as a
tool to address basic but neglected issues

APRIL, 2023
IMC Planning Model
of Pukaar
Review of Marketing Plan
PUKAR NGO conducted a review
of its marketing plan to identify
areas for improvement and ensure
that its communication strategies
aligned with its overall goals. As a
result of this review, PUKAR
identified the need to focus more
on social media to reach younger
audiences.
Promotional Program
Situation Analysis
The analysis revealed that many
community members lacked
access to information about their
rights and the services available to
them. PUKAR developed a new
communication strategy that
included a door-to-door outreach
campaign to distribute
informational flyers and educate
community members about their
rights.
Analysis of the
Communications Process
The analysis revealed that
language barriers and low literacy
rates were significant challenges
for some community members.
PUKAR developed a new
communication strategy that
included the use of visual aids and
simplified language to make its
messaging more accessible to all
members of the community.
Budget Determination
PUKAR determined its budget by
assessing its available resources
and estimating the costs
associated. The organization
identified the need to invest more
in digital marketing to reach
younger audiences and allocated
a larger portion of its budget to
social media and email marketing.
APRIL 2023
IMC Planning Model
of Pukaar
Developing IMC Programs
Based on the information gathered, PUKAR
develops its IMC programs. This includes
crafting key messages, selecting
communication channels, and outlining the
timeline for implementation. By carefully
planning each aspect of its IMC program,
PUKAR can maximize the effectiveness of
its communication strategies.
Integrate, Implement Marketing
Communication Strategies
PUKAR integrated its communication
strategies by ensuring that each channel
was aligned with its overall messaging and
objectives. The organization implemented
a new social media strategy that included
regular updates on its programs, as well as
profiles of community members who had
benefited from PUKAR's services.
Monitor and Evaluate IMC Program
PUKAR continuously monitors and
evaluates the effectiveness of its
communication strategies. The organization
conducted a survey of community members
to assess the impact of its outreach efforts.
The survey revealed that community
members were more aware of their rights
and had greater access to services as a
result of PUKAR's communication efforts.
APRIL, 2023
Media Planning and
Strategy
#1 Traditional Media Channels
A. Personal Communication Channels
Gathering Feedback
Cultivating Partnerships
B. Print Media Channels
Fundraising
Events Promotion
Advocacy
C. Advertising Media Channels
Personalised Connection
Strengthning Brand Image
Reaching all the Demographics

APRIL, 2023
Media Planning and
Strategy
#1 Digital Media Channels
A. Social Media Channels
Creating a Community
Building Awareness
Engaging Volunteers
B. Email Marketing Channel
Boost Engagement
An Efficient Contact List
C. SEO & PPC
Increase Conversion Rates
Increase Visibility

APRIL, 2023
Visual Storytelling of the
Campaign
Before & After Story
This technique involves showing
the transformation from a "before"
state to an "after" state. In the
context of an IMC plan, this could
mean showing the current state of
the company or brand, including
any challenges or issues, and then
showing how the plan will improve
the situation.
The Testimonial
Story
This technique involves
presenting a story from a satisfied
customer or client. In the context
of an IMC plan, this could mean
sharing testimonials from
customers who have had positive
experiences with the company or
brand, and explaining how the
IMC plan will help to reach and
engage more customers like them.
The Volunteer Story
This technique involves sharing
stories of the volunteers who work
with the NGO, highlighting their
dedication and the impact that
they have on the organization's
success. This can help to
showcase the organization's
culture of volunteerism and inspire
others to get involved.
Events and Activities
Events and activities are the ones
where people get to know more
about the organization, and
through this get aware of the
performance of an organization.
Any event or any activity has a
behind the fulfilment of
achievement.
APRIL, 2023
Snippets of Our Budget

APRIL, 2023
Meme
Marketing

APRIL, 2023
Thank you!
ANIRUDH ALLEN
20212104

ANUSHKA BISWAS
20212106

MANAS GUPTA
20212135

VINEET GOEL
20212164

PRANATI MATHUR
TIMMERMAN
20212174 INDUSTRIES