A 

mobile phone, cellular phone, cell

phone, cellphone, handphone, hand
phone or pocket phone, sometimes shortened to
simply mobile, cell, or just phone, is a
portable telephone that can make and
receive calls over a radio frequency link while the
user is moving within a telephone service area. The
radio frequency link establishes a connection to the
switching systems of a mobile phone operator,
which provides access to the public switched
telephone network (PSTN). Modern mobile
telephone services use a cellular
network architecture and, therefore, mobile
telephones are called cellular telephones or cell
phones in North America. In addition to telephony,
digital mobile phones (2G) support a variety of
other services, such as text
messaging, MMS, email, Internet access, short-
range wireless communications (infrared, Bluetooth),
business applications, video games and digital
photography. Mobile phones offering only those
capabilities are known as feature phones; mobile
phones which offer greatly advanced computing
capabilities are referred to as smartphones.[1]
Usb Samsung is leading electronics company especially mobile phones and TV
 Below are the Strengths in the SWOT Analysis of Samsung:
1. Samsung is leading consumer electronics brand, which is present in
the market for a long time and has great brand recognition
2. Samsung offers lot of models and options for every price range
hence increasing sales e.g. Samsung Galaxy series has phone in
almost all price ranges
Samsung Strengths
3. It is one of the largest manufacturer of TVs, home appliances and
mobile phones
4. Samsung brand awareness is at par with world's greatest tech
companies
5. The company is known to launch new innovative models every year
and keep the market moving with its innovation

Here are the weaknesses in the Samsung SWOT Analysis:

1. Because of intense competition, Samsung has to invest
aggressively even for a small market share growth
Samsung
2. Past legal issues, lawsuits and challenges from environmental
Weaknesses
agencies impact the brand image of the company

ONEPLUS
Following are the Opportunities in Samsung SWOT Analysis:
1. Samsung can innovate more with their existing product line and
diversify into newer products USP - Oneplus sells
2. Introducing geography specific phones and appliances can boost premium quality mobile
Samsung
the brand phones at affordable
Opportunities
3. Adopting newer technologies to improve upon products can help
prices
boost its business
4. Bringing a more affordable innovative products at difference price
ranges can help Samsung a lot Strengths
Beautiful design: The
company does not hesitate
The threats in the SWOT Analysis of Samsung are as mentioned:
1. Intense price competition in the mobile market can hamper the
to experiment with its
margins for Samsung smartphones design and material
2. Samsung has major competition with local brands in all the choice that primarily
Samsung Threats segments that it operates in works out in favor of
3. The market is very dynamic and failed products can prove to be a OnePlus. 
big issue for the company Performance: OnePlus is
4. Global pandemic, economic crisis and fluctuating currencies can known for being one of
affect the supply chain & business operations of Samsung the companies that offers
products with super-fast
performance. Their products can run anything one throws at it, including simple web browsing, video playback, and even
hardcore games.
Software and Operating System: The company’s phones come with a stock-looking operating system with many customization
features for its users. The phone owner receives constant software updates, which will even enhance the performance of the
product. 
Uniqueness: OnePlus has a particular Android platform Oxygen OS, which sets its phones apart from Android products.
Weaknesses
Weak Brands Image: As OnePlus is a young company founded in 2013, it is still not well established as a brand.
Camera: The company’s products can sometimes produce inconsistent photos. The images tend to be overexposed, and the
white balance can even be on a warmer side. These are the reasons why the customers can sometimes be not satisfied with their
photos. 
Opportunities
Access to International Talent in Global Market: One of the company’s challenges is the limited access to the high-level
talent market because of having a limited budget. Expansion into the international market can help Oneplus to tap into the
international talent market.
New products, new features– New products with new features would attract more users. As a pattern, at present, the company’s
phones do not have wireless charging; however, most people give huge importance to that feature, so if OnePlus produces
products with wireless charging, many more people will become the company’s users.
Threats
Competitors– The company has many competitors, including the strongest brands Apple and Samsung. In order to not lose its
position, OnePlus should always keep up with trends and stay updated. 
Government Regulations and Bureaucracy: OnePlus should keep an eye on the fast-changing government regulations under
the growing pressure from protest groups and non-government organizations, especially regarding environmental and labor safety
aspects.
US-China trade relations: OnePlus has focused on China for its next phase of growth. However, there is growing tension
between the two countries’ trade relations, and it can lead to protectionism, more friction into international trade, rising costs both
in terms of labor cost and cost of doing business.
Cheap options: New brands selling equally competitive phones at a lower price like Xiaomi or Huawei are another major
challenge. 

VIVO

USP -Vivo has innovative phones with affordable pricing

Below are the Strengths in the SWOT Analysis of Vivo:

1. Vivo has established itself very well in the global smartphone
market
2. Vivo offers various mobile phone models in different price ranges
but still keeping its affordable image intact
Vivo Strengths 3. Vivo has entered various markets with good success with
sponsorship and visibility
4. It comes from the stable of BBK electronics, its parent company,
which also owns brands like Oppo
5. Vivo has been associating with big sporting events like the FIFA
world cup, IPL cricket etc.

Here are the weaknesses in the Vivo SWOT Analysis:

1. Intense competition and constant need for innovation means limited
Vivo Weaknesses market share growth
2. Vivo is seen similar to other brands with limited differentiation and
hence high brand switching 

Following are the Opportunities in Vivo SWOT Analysis:

1. Vivo can come up with high end smartphones which competes
directly with likes of Apple, Samsung
Vivo Opportunities
2. Vivo should work on tweaking its image and targeting to more
customers who does not focus only on cost
3. It has huge untapped markets in US and Europe

The threats in the SWOT Analysis of Vivo are as mentioned:

1. Price sensitive competition in the mobile handset segment can
impact business
Vivo Threats
2. Local government regulations and economic recession can reduce
business
3. Fake imitations can hurt the brand image of the brand globally