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IIMB (https://swayam.gov.in/explorer?ncCode=IIMB)
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Advanced Corporate Strategy (course)

Week 1 Summary
Course
outline Let us summarise what we have learnt so far.

About Course 1) Corporate advantage is distinct from competitive advantage and defines how a firm
creates value through its configuration and coordination of its multi-business activities.
Week 1:

Corporate 2) Corporate strategy deals with firms operating in multiple businesses, and answers
Advantage questions around types of diversification, modes of diversification, and management of
a multi-business firm.
1.1 Course

Overview
3) There are three types of diversification:
(unit?
unit=9&lesson=10) a) Horizontal or product diversification, where the firm enters new product-
1.2.1 What is
markets.

corporate b) Vertical integration, which deals with the firm producing its own inputs,
advantage? consuming its own outputs, or outsourcing some of its activities.

(unit? c) Geographic diversification, where the firm operates in multiple geographies.

unit=9&lesson=11)

1.2.2 How is
4) Managing a multi-business firm include:
corporate
advantage a) Organizing the corporate office

different from b) Parenting activities by the corporate office

competitive
c) Managing a portfolio of businesses
advantage?
(unit?
unit=9&lesson=12)
5) Corporate management, in most cases, include:
1.2.3
Parenting
advantage
(unit?
unit=9&lesson=13)
1.3.1 a) Managing the performance of multiple business units

Sharing of
b) Resource allocation

resources
c) Seeking to establish and leverage synergies across businesses

(unit?
unit=9&lesson=14) d) Providing leadership and vision to the businesses

1.3.2
Sharing of
activities
(unit?
unit=9&lesson=15)

1.4 Costs of
a Multi-
business
Firm (unit?
unit=9&lesson=16)

1.5.1 BCG/
McKinsey/
Ashridge
Portfolio
(unit?
unit=9&lesson=17)

1.6.1
Leadership
and overall
vision (unit?
unit=9&lesson=18)

1.6.2
Providing
capital (unit?
unit=9&lesson=19)

1.6.3
Managing
performance
of individual
businesses
(unit?
unit=9&lesson=20)

1.6.4
Managing
linkages
across
businesses
(unit?
unit=9&lesson=21)

Week 1
Summary
(unit?
unit=9&lesson=22)
 Ungraded
Assessments
(unit?
unit=9&lesson=23)

Week 2:
Product
Diversification

Week 3:
Vertical
Integration

Week 4:
Geographic
Diversification