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Advance Corporate Strategy
Advance Corporate Strategy
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Advanced Corporate Strategy (course)
About Course The empirical evidence on the performance effects of geographic diversification has
unfortunately not been conclusive.
Week 1:
Corporate All kinds of relationships between the level of geographic diversification and firm
Advantage performance have been proposed. While some studies have found a positive effect,
others have found no effect. While some firms benefit – many of the largest and
Week 2: successful companies in the world are MNEs, many others burn their fingers when they
Product venture abroad.
Diversification
Thus, it is important to carefully weigh the benefits and costs of global expansion and
Week 3: especially provide consideration to why a firm’s global expansion may fail and think
Vertical through the ways in which the pitfalls of global expansion can be avoided.
Integration
Week 4:
Geographic
Diversification
4.1.1 What is
geographic
diversification?
(unit?
unit=59&lesson=60)
4.1.2 OLI
(unit?
unit=59&lesson=61)