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  • Display Promo ICE

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    Sakthivelayudham Bhyram
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    Mr. Ramesh, a small retailer, varied daily display and promotion expenditures for Coke over two months and measured daily Coke can sales. Based on a regression analysis of the data, Mr. Ramesh believes display and promotion have individual and interactive effects on sales. The regression results will show if Mr. Ramesh's belief is correct and what advice can be given based on those results.

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    Mr. Ramesh, a small retailer, varied daily display and promotion expenditures for Coke over two months and measured daily Coke can sales. Based on a regression analysis of the data, Mr. Ramesh believes display and promotion have individual and interactive effects on sales. The regression results will show if Mr. Ramesh's belief is correct and what advice can be given based on those results.

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    © All Rights Reserved
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    37 views1 page

    Display Promo ICE

    Uploaded by

    Sakthivelayudham Bhyram
    Mr. Ramesh, a small retailer, varied daily display and promotion expenditures for Coke over two months and measured daily Coke can sales. Based on a regression analysis of the data, Mr. Ramesh believes display and promotion have individual and interactive effects on sales. The regression results will show if Mr. Ramesh's belief is correct and what advice can be given based on those results.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Display Promo ICE

    A small retailer varies its display and promotion expenditure daily (for Coke) and measures
    daily sales of coke cans for approximately two months. The proprietor, Mr Ramesh, thinks
    that while display and promotion would matter individually, both would exert a significant
    interaction effect on daily sales (in units for Coke). The data are in the file “display promo
    data regression”.

    1. Is Mr Ramesh correct? What would your advice to Mr Ramesh be based on the


    regression results?
    2. Suppose Mr Ramesh earmarks Rs. 1200 and Rs. 1220 for daily expenses for display
    and promotion respectively, what would the sales be? What should he do? Please
    advise him.

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