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    7 Step Guide To Create An Effective Content Distribution Strategy

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    Narrato Social
    Creating great content is not enough. Your audience needs to know that it exists, which is why an effective content distribution strategy is so important. You need to know which channels to use for different types of content, and what conversion goals you would have to target. Here is a 7-step guide from Narrato for creating a content distribution strategy that'll get you the results - https://narrato.io/blog/how-to-develop-an-effective-content-distribution-strategy/

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    7 Step Guide To Create An Effective Content Distribution Strategy

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    Narrato Social
    29 views10 pages
    Creating great content is not enough. Your audience needs to know that it exists, which is why an effective content distribution strategy is so important. You need to know which channels to use for different types of content, and what conversion goals you would have to target. Here is a 7-step guide from Narrato for creating a content distribution strategy that'll get you the results - https://narrato.io/blog/how-to-develop-an-effective-content-distribution-strategy/

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    Creating great content is not enough. Your audience needs to know that it exists, which is why an effective content distribution strategy is so important. You need to know which channels to use for different types of content, and what conversion goals you would have to target. Here is a 7-step guide from Narrato for creating a content distribution strategy that'll get you the results - https://narrato.io/blog/how-to-develop-an-effective-content-distribution-strategy/

    Copyright:

    Attribution (BY)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    29 views10 pages

    7 Step Guide To Create An Effective Content Distribution Strategy

    Uploaded by

    Narrato Social
    Creating great content is not enough. Your audience needs to know that it exists, which is why an effective content distribution strategy is so important. You need to know which channels to use for different types of content, and what conversion goals you would have to target. Here is a 7-step guide from Narrato for creating a content distribution strategy that'll get you the results - https://narrato.io/blog/how-to-develop-an-effective-content-distribution-strategy/

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    Download as PDF, TXT or read online from Scribd
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    of 10

    narrato

    CONTENT
    DISTRIBUTION
    STRATEGY
    7-STEP GUIDE
    1 Set your goals

    Identify your target


    2
    audience
    CONTENTS 3
    Understand the different
    content distribution channels

    Build a content distribution


    4 calendar

    Repurpose and optimize your


    5
    content for distribution

    Distribute and promote your


    6
    content on the right channels

    Track and measure your


    7
    narrato performance
    narrato

    1. SET YOUR GOALS

    Set your content distribution


    goals depending on overall
    marketing goals

    Assign a KPI to each goal


    2. IDENTIFY YOUR
    TARGET AUDIENCE
    Develop a target audience
    persona

    Knowing your audience’s likes,


    dislikes and behavior helps in
    content promotion success

    narrato
    narrato

    3. UNDERSTAND THE
    DIFFERENT CONTENT
    DISTRIBUTION CHANNELS

    Earned Media Paid Distribution


    Owned Media
    Social shares Paid social ads
    Website
    Brand mentions PPC ads
    Blog
    Guest posts Influencer
    Social media
    Interviews marketing
    accounts
    News/PR Remarketing and
    Email
    Forums retargeting
    4. BUILD A CONTENT
    DISTRIBUTION
    CALENDAR
    Lay out your content
    distribution plan along with
    timelines on Narrato's content
    calendar

    Visually track all the planned


    tasks

    narrato
    narrato

    5. REPURPOSE AND
    OPTIMIZE CONTENT
    FOR DISTRIBUTION
    Short social media posts
    Infographics for Instagram or Pinterest
    Short videos for YouTube, Instagram
    Reels
    Slideshows for distribution on SlideShare
    or through email
    Email newsletters
    6. DISTRIBUTE AND
    PROMOTE YOUR
    CONTENT ON RIGHT
    CHANNELS
    Simply sharing is not enough.
    Look for ways to drive
    engagement.

    narrato
    narrato

    7. TRACK AND MEASURE


    YOUR PERFORMANCE

    Measure the KPIs set for


    content distribution goals

    Use Google Analytics, social


    media analytics, and other
    analytics tools
    narrato

    THANK
    YOU!
    Read the complete article on the Narrato blog.

    https://narrato.io/blog/how-to-develop-an-
    effective-content-distribution-strategy/

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