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A Study On The Financial Performance of Hindustan Unilever Limited
A Study On The Financial Performance of Hindustan Unilever Limited
UNIVERSITY OF CALICUT
BACHELOR OF COMMERCE
Submitted by
AKASH SURESH
(CCASBCM128)
DEPARTMENT OF COMMERCE
MARCH 2021
CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA
UNIVERSITY OF CALICUT
DEPARTMENT OF COMMERCE
CERTIFICATE
The information and data given in the report is authentic to the best of my
knowledge. The report has not been previously submitted for the award of any
Degree, Diploma, Associateship or other similar title of any other university or
institute.
Date: CCASBCM128
ACKNOWLEDGEMENT
I would like to take the opportunity to express my sincere gratitude to all people
who have helped me with sound advice and able guidance.
Above all, I express my eternal gratitude to the Lord Almighty under whose divine
guidance; I have been able to complete this work successfully.
I would like to express my gratitude to all the faculties of the Department for their
interest and cooperation in this regard.
I extend my hearty gratitude to the librarian and other library staffs of my college
for their wholehearted cooperation.
LIST OF TABLES
LIST OF FIGURES
BIBLOGRAPHY
ANNEXURE
LIST OF TABLES
FIGURE
TITLE PAGE NO:
NO:
Financial statements
Financial statements (or financial reports) are formal records of the financial
activities and position of a business, person, or other entity. Relevant financial
information is presented in a structured manner and in a form which is easy to
understand. They typically include four basic financial statements accompanied by
a management discussion and analysis:
1
These include sales and the various expenses incurred during the stated
period.
❖ A statement of change in equity or statement of equity, or statement of
retained earnings, reports on the changes in equity of the company over a
stated period.
❖ A cash flow statement reports on a company’s cash flow activities,
particularly its operating, investing and financing activities over a stated
period.
HUL was established in 1933 as Lever Brothers of United Kingdom and following
a merger of constituent groups in 1956, it was renamed 'Hindustan Lever Limited'.
The company was renamed in June 2007 as ‘Hindustan Unilever Limited’
The company claims to be the largest company that the common people depend.
But from far view this is true. As the company says there is not even a single
house that does not use the products of the company.
2
1.2 Scope
3
1.3 Objectives
1.4 Methodology
Secondary data is the data that has already been collected through primary
sources and made readily available for researchers to use for their own research.
It is a type of data that has already been collected in the past. A researcher may
have collected the data for a particular project and then made it available to be
used by another researcher. The data may also have been collected for general
use with no specific research purpose like in the case of the national census.
4
Sources of secondary data include books, personal sources, journal,
newspaper, website, government record etc. Secondary data are known to be
readily available compared to that of primary data. It requires very little
research and need for manpower to use these sources.
5
1.5 Research Tools
Analytical research tools are being used to analyse the data gathered. The
analytical research tool answers the “WHY” factor in the research. It finds out the
reason for the problem.
Ratio analysis is used in this project to compare and study the performance of
the company. Ratio analysis gives a much compressed and clear representation of
the relationship between two variables. Ratio analysis is a quantitative method of
gaining insight into a company’s liquidity, operational efficiency, and profitability
by studying its financial statements such as the balance sheet and income
statement. Ratio analysis is a cornerstone of fundamental equity analysis.
Common size financial statement is another tool used here. A common size
financial statement displays items as a percentage of a common base figure, total
sales revenue, for example. This type of financial statement allows for easy
analysis between companies, or between periods, for the same company. However,
if the companies use different accounting methods, any comparison may not be
accurate.
6
1.6 Chapterization
Chapter 1: Introduction
Chapter 2: Review of Literature
7
CHAPTER 2
REVIEW OF LITERATURE
8
2.1 Conceptual Review
Financial analysis is the process of identifying the financial strength and weakness
of the phone buy property establishment relationship between the items of balance
sheet and the profit and loss account.
The firm’s financial analysis means the analysis and interpretation of financial
statement. A financial statement is a collection of data organized according to the
logical and consistent accounting procedures. It’s a process to convey and
understanding of some financial aspects of business firm. It may show a position
at moment in time, as in the case of balance sheet or may reveal a series of
activities over a given period of time, as in the case of income statement. Thus
financial statement generally refers to the two statements.
1. The position statement or balance sheet
• Ratio analysis
9
2.1.1 Comparative financial statement
10
performance of the firm. It is the process of determining and interpreting various
ratios for helping in certain decisions.
Meaning and nature of ratio analysis is simply one number expressed in terms of
another number. It refers to numerical relationship between two figures. It is
obtained by one figure by the other.
According ratios are the relationship in mathematical terms between two related
figures in the financial statements, eg: ratio between current asset and current
liabilities.
• Leverage Ratio
• Activity Ratio
• Profitability Ratio
The term liquidity refers to the firm’s ability to pay its current liabilities out of its
current assets. Liquidity ratios are used to measure the liquidity position or short
term debt paying ability of a firm. These ratios are highly useful to creditors and
commercial banks that provide short term credit. Important liquidity ratios are:
11
1. Current Ratio
Current ratio is defined as the ratio of current assets to current liabilities. It shows
the relationship between total current assets and total current liabilities. It is the
measure of firm’s short term solvency. That is, its ability to meet short-term
obligations. In sound business a current ratio of 2:1 is considered as an ideal one.
current assets
Current ratio =
current liabilities
12
1. Debt equity ratio
It shows the relationship between total debt and owned debt. It is the ratio of the
amount invested by the shareholders. This ratio reflects the relative claim of
shareholders and creditors against the assets of the company.
debt
Debt equity ratio=
equity
3. Proprietary ratio
Proprietary ratio establishes the relationship between shareholders or proprietors
fund and total assets. This ratio shows how much funds have been contributed by
the shareholders in the total assets of the firm. Proprietary ratio is also known as
equity ratio or net- worth ratio. It is computed as:
shareholders fund
Proprietary ratio = =
total asset
4. Solvency ratio
This ratio expresses the relationship between total Assets and total liabilities of a
business. It measures the solvency of the business. This ratio is known as solvency
ratio. This ratio is generally expressed as a proportion. The following formula is
used for computing solvency and ratio.
total assets
Solvency ratio =
total debt
13
5. Fixed asset ratio
It is the ratio of fixed assets to long-term funds or capital employed.
Fixed assets (after depreciation)
Fixed assets ratio =
long term funds
14
3. Creditors turnover ratio
It shows the relationship between net credit purchase and average creditors
including bills payable. This ratio indicates the number of times the creditors are
paid. It is also called payable turnover ratio, it is computed by the following
formula:
Net credit purchase
Creditors turnover ratio =
average creditors including B/P
15
1. Gross profit ratio
This is the ratio of gross profit to sales expressed as percentage. It is also known as
gross margin. It is calculated as follows:
gross profit
G/P ratio = × 100
net sales
2. Operating ratio
Operating ratio expresses the relationship between operating cost and sales. It
indicates the overall efficiency in operating the business. The formula for
computing operating ratio is as follows:
cost of goods sold+ operating expense
Operating ratio = × 100
net sales
Andrew & Schmidgall (1993): The researchers has classified financial ratios into
five categories “liquidity ratios, solvency ratios, activity ratios, profitability ratios,
and operating ratios”. They indicated that financial ratios themselves do not
provide valuable information about a firm’s performance, Andrew (1993) in his
study conducted on automobile industry investigated the leverage ratio of
companies and suggested that a value-maximizing capital structure.
Gopinathan (2009): The researcher have presented that the financial ratios
analysis can spot better investment options for investors as the ratio analysis
measures various aspects of the performance and analyzes fundamentals of a
company or an institution.
17
Bhaskar Bagchie & J. C. (2012): The study revealed that the better explanatory
power of the fixed effects LSDV model than that of the pooled OLS model. The
study also concluded that DTA, AD, AC and AI are negatively associated with
firm’s profitability as quantified by ROTA. The study also revealed that when they
have assets the impact of all explanatory variables on ROI it, CCC it, DTA and
AC are negatively associated with ROI. The results of their study are in line with
the findings of Deloof (2003) and Padachi (2006), who found a strong negative
relationship between the measures of working capital management with corporate
profitability using a fixed effect model. They have empirically investigated the
effect of working capital management on firm’s profitability as measured by
return on total assets and return on investment. They have employed two models
of panel data regression analysis-fixed effect LSDV and pooled OLS model.
Goel (2012): The study found that there is no relationship between liquidity and
solvency. He also found that the relatively low liquidity observed in firms was
important to increase profitability. It is also found that increased profitability from
decreased solvency can be offset by increased solvency. The researcher has used
financial ratio to assess the short term and long term performance of the selected
units. The relationship between liquidity and solvency, their influence has been
measured, using Correlation and Regression Analysis and then tested using
ANOVA. The researcher conducted the project with HUL for a period from 2006
to 2011 to measure the relative liquidity and solvency level of the company.
Khamrui (2012): The study revealed that both the companies in terms of
profitability & liquidity position have a significant impact on profitability.
Descriptive statistics disclose that liquidity position has significant impact on
profitability. Multiple regression tests confirm a higher degree of association
between the liquidity and profitability. The study was conducted on HUL. The
researcher has taken into consideration two variables, i.e. dependent &
independent. The experts have done the comparison between the various
18
profitability ratios (as independent variable) and Return on Investment (ROI) as
the dependent 38 variable.
Joshi (2013): The study conducted by the researcher reveals that there is a vast
difference in Net Operating Profit Ratio, Net Profit, PAT to net worth Ratio and
Cash ratio to Net worth Ratio of HUL. The study was conducted on the basis of
the profitability ratios to evaluate the profitability of the company. The study was
conducted for a period from 2008 to 2012. The expert has used the statistical tools
like Mean and ANOVA.
Paswan (2013): The study proved that the company was able to repay its debts
during the study period. It also shows more use of proprietary funds in acquiring
total assets. The study was conducted for a period of 2005-06 to 2010-11. The
study concentrated on various accounting ratios (Current ratio, Quick ratio,
Proprietary ratio, Debt equity ratio, etc). The expert has used the tools like
Average, Standard Deviation and Coefficient of variation.
Swetha Mehrota (2013): The study reveals that negative working capital is a
sign of managerial efficiency in a business with low inventory and accounts
receivables. This means they can generate cash so quickly as they actually have a
negative working capital. The study also reveals that in this company, products
are delivered and sold to the customer before the company even pays for them.
The study also concluded that developments in SCM, ERP & implementation of
JIT have made the firms leaner & hence now it is not possible to raise funds via
the inventory. The study covers the period of five years from 2007 to 2012. The
study was conducted by the researcher on HUL. In this study, traditional methods
of data analysis and ratio analysis as tools of financial statement analysis for
examining the degree of efficiency of working capital management have been
adopted during the study period.
19
Titto Varghese (2014): It can be concluded that there is no significant 47
difference in the profitability and liquidity position of the company. The
researchers have conducted the study to measure impact of working capital on the
profitability of HUL Ltd. for a period of 10 years from 2003 to 2013. The
researchers have used ratio analysis technique for making the analysis of
liquidity profitability relationship of HUL. The study also concluded that the
profitability position was strong were as the liquidity position was not satisfactory.
20
CHAPTER 3
INDUSTRY AND COMPANY PROFILE
21
3.1 INDUSTRY PROFILE
The companies those who sell these products that are needed for the
common people regularly are known as FMCG companies. They are the backbone
of an economy as they sales and the contribution to the economy through the sales
are very enormous that they are capable of making very big economic changes.
These are the companies in India that produces fast moving consumer goods
or goods that are used daily by the people commonly.
22
3.2 COMPANY PROFILE
The Company has about 21,000 employees and has sales of INR 38,273
crores (the financial year 2019-20). HUL is a subsidiary of Unilever, one of the
world’s leading suppliers of Food, Home Care, Personal Care and Refreshment
products with sales in over 190 countries and an annual sales turnover of €52
billion in 2019. Unilever has over 67% shareholding in HUL.
23
3.2.2 VISION
The vision of the company is to grow its business, while decoupling the
environmental footprint from its growth and increasing its positive social impact.
The business of HUL has always been driven by a sense of purpose, a thread that
connects the company to its founding companies and their social missions to
improve health, hygiene and livelihoods in the communities. The Unilever
Sustainable Living Plan, launched in 2010, laid the blueprint for achieving the
strategy. The company continues to work towards the ambitious targets they have
set themselves for halving the environmental impact, improving the health and
wellbeing of 1 billion people, and enhancing the livelihoods of millions. In short
the vision of the company is to be a leader in sustainable business. The l
demonstrates how their purpose-led, future-fit model drives superior performance
delivering consistent, competitive, profitable and responsible growth.
3.2.3 HISTORY
“In the summer of 1888, visitors to the Kolkata harbor noticed crates full
of Sunlight soap bars, embossed with the words "Made in England by Lever
Brothers". With it, began an era of marketing branded Fast Moving Consumer
Goods (FMCG).” This is what the company claims on its birth. This is more or
less the genuine start the company had.
The start was followed by Lifebuoy in 1895 and other famous brands
like Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda
brand came to the market in 1937. In 1931, Unilever set up its first Indian
subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever
Brothers India Limited (1933) and United Traders Limited (1935). These three
companies merged to form HUL in November 1956; HUL offered 10% of its
equity to the Indian public, being the first among the foreign subsidiaries to do so.
24
Unilever now holds 67.25% equity in the company. The rest of the shareholding is
distributed among about three lakh individual shareholders and financial
institutions
Since the very early years, HUL has vigorously responded to the
stimulus of economic growth. The growth process has been accompanied by
judicious diversification, always in line with Indian opinions and aspirations. HUL
launched a slew of new business initiatives in the early part of 2000’s. Project
Shakti was started in 2001. It is a rural initiative that targets small villages
populated by less than 5000 individuals. It is a unique win-win initiative that
catalyses rural affluence even as it benefits business. Currently, there are over
45,000 Shakti entrepreneurs covering over 100,000 villages across 15 states and
reaching to over 3 million homes.
25
CHAPTER 4
26
RATIO ANALYSIS
Ratio analysis is a quantitative method of gaining insight into a company's
liquidity, operational efficiency, and profitability by studying its financial
statements such as the balance sheet and income statement. Ratio analysis is a
cornerstone of fundamental equity analysis.
27
4.1 Liquidity Ratio
Current ratio
1.6
1.4
1.2
0.8
Current ratio
0.6
0.4
0.2
0
2019-20 2018-19 2017-18 2016-17 2015-16
The ideal ratio is 2:1. All the five ratios are below this range. The highest is in the
year of 2018-19. The current year ratio is 1.32:1. The firm is in an average
condition to meet the short-term debts.
28
4.1.2 Quick Ratio
Quick Ratio
1.2
0.8
0.6
Quick Ratio
0.4
0.2
0
2019-20 2018-19 2017-18 2016-17 2015-16
The ideal ratio is 1:1. In all years almost the ratio is satisfactory. The lowest is in
the year of 2015-16. The highest is the year of 2018-19. For the current year is
1.03:1, which is just above the ideal ratio.
29
4.2 Solvency Ratios
1.8
1.6
1.4
1.2
1
Total Assets to Debt Ratio
0.8
0.6
0.4
0.2
0
2019-20 2018-19 2017-18 2016-17 2015-16
The standard ratio is not fixed. The ratio indicates the degree of solvency of a
business. The current year ratio is 1.69:1. The company is solvent because assets
are sufficiently more than liabilities. Therefore, the company is financially sound.
30
4.2.2 Debt Equity Ratio (ideal ratio = 2:1)
Debt-Equity Ratio
2.5
0.5
0
2019-20 2018-19 2017-18 2016-17 2015-16
The ratio for the current year is 1.45:1. This indicates that for every 1 rupee of
equity, there is a debt worth 1.45 rupees. The ratio is above the standard of 1:1.
31
4.2.3 Proprietary Ratio (ideal ratio = 50%)
Proprietary Ratio
50
45
40
35
30
25
Proprietary Ratio
20
15
10
5
0
2019-20 2018-19 2017-18 2016-17 2015-16
The ideal ratio is 50%. All the ratios are around 40%, except 2015-16. 26.19% is
very low compared to ideal ratio. The current year ratio is 40.9% which is
satisfactory.
32
4.3 Profitability Ratios
4.3.1 Gross Profit Ratio
25
20
15
Gross Profit Ratio
10
0
2019-20 2018-19 2017-18 2016-17 2015-16
The ideal ratio is 25%. The Gross Profit showed an increasing rate which is a
positive sign. The ratio for the current year is 23.06%, which is the is the highest
among the five years.
33
4.3.2: Net Profit Ratio
16
14
12
10
0
2019-20 2018-19 2017-18 2016-17 2015-16
Net Profit Ratio also shows an increasing trend. It is the highest in the current
year. An increasing ratio is satisfactory. The trend also is satisfactory.
34
4.4 Activity Ratios
4.4.1: Stock Turnover Ratio (ideal = 8 times)
20
10
35
4.4.2 Fixed Assets Turnover Ratio
The ideal ratio is 7 or 8 times. Fixed Assets Turnover Ratio is higher than the
standard. This indicates a better utilization of fixed assets in generating sales.
36
4.4.3 Working Capital Turnover Ratio (ideal ratio = 7 or 8 times)
14
12
10
0
2019-20 2018-19 2017-18 2016-17 2015-16
The ideal ratio is 7 or 8 times. Higher the ratio the better is the utilization of
working capital. This is showed out. The ratio for the current year is 13.24 times,
which is above the ideal ratio.
37
Comparative balance sheet
Table 4.11: Table showing comparative balance sheet of the financial year
2016-17 and 2015-16
In the financial year of 2017 there was an increase of 23.35% increase in the non-
current assets of the company. The company also showed a decrease of almost
39.25% in cash and bank balances, which questions the event that led to this
decrease. The current assets had an increase of 26.88% which included trade
recievebles also. Overall it showed an increase of 912cr in assets.
38
Table 4.12: Table showing comparative balance for the financial year 2017-18
and 2016-17
During the financial year 2017-18 the Non-current assets increased by 12.1%.
Cash and bank balances also increased by 90.65% which is a positive sign. The
liabilities also increased by 18.13%.
39
Table 4.13: Table showing the comparative balance sheet of the financial year
2018-19 and 2017-18
In 2018 the non-current assets increased by 8.27% which amounts to 513 crores.
There was a total increase of almost 767 crores in total assets. The Long term
financial assets increased by 48.74%. There was a total increase of 1.73% in the
total liabilities.
40
Table 4.14: Table showing comparative balance sheet of the financial year
2019-20 and 2018-19
41
CHAPTER 5
42
5.1 FINDINGS
• The company showed a gradual increase in its current ratio. Current ratio of
the last year is satisfactory. It is less than the ideal ratio 2:1. Compared to
the trend of the last 5 years the present year shows a decrease which stands
out.
• The asset to debt ratio is almost consistent for the past 4 years, which adds
a positive note to the financial stability of the company. It was the lowest in
2015-16.
• The debt equity ratio was above the ideal ratio 2:1 in the financial year of
2015-16. The ratio for the current year is satisfactory.
• The company establishes its increasing growth in each year. This is clear as
we check the net profit ratio of the last 5 years. It shows an increasing trend
over years.
• The stock turnover ratio also shows an increasing trend for the past four
years but for 2019-20 it was low compared to 2018-19.
• The comparative statement of 2016-17 and 2015-16 show that there was an
increase of 739cr in liabilities and at the same time assets increased by
921cr. This leads to a net positive increase of 192cr.
• The comparative statement of 2017-18 and 2016-17 show that there was an
increase of 1621cr in liabilities and the assets showed an increase of
2156cr. Hence shows a net increase of 535cr.
• The comparative statement of 2018-19 and 2017-18 show that there was an
increase of 183cr in liabilities. The current liabilities showed a decrease of
262cr. The assets increased by 767cr.
• The comparative statement of 2019-20 and 2018-19 show that there was an
increase of 1163cr in liabilities. The non-current liabilities showed a
decrease of 177cr. The assets increased by 1524cr.
43
5.2 SUGGESTIONS
▪ By analyzing the liquidity ratios we can find that the ratios are not
meeting the standard. So the company has to increase its ratio to meet
the standard and to meet its short term obligations.
▪ Liquid ratio of the firm is not better. So the company should maintain
proper liquid assets and should also invest more funds in liquid assets to
ensure liquidity in banking operations.
▪ The profit of the company is generally showing an increasing trend
except in the final year 2020, when the pandemic errors. So the
company can maintain and continue their status quo.
▪ The company should maintain the long term financial position.
44
5.3 CONCLUSION
45
BIBLOGRAPHY
46
BOOKS
Annual report of
WEBSITES
❖ www.hul.co.in
❖ www.slideshare.net
❖ www.ijrar.org
❖ www.bartleby.com
❖ www.aims-international.org
❖ en.wikipedia.org
❖ www.ndtv.com
❖ www.business-standard.com
47
ANNEXURE
48
Balance Sheet
As at 31st March, 2020 and as at 31st March, 2019
As at 31st March, 2020 As at 31st March, 2019
ASSETS
Non-current assets
Property, plant and equipment 4,625 3,907
Capital work-in-progress 513 373
Goodwill 36 36
Other intangible assets 395 400
Financial assets
Investments in subsidiaries, associates 250 254
and joint venture
Investments 2 2
Loans 453 396
Other financial assets 3 11
Non-current tax assets (net) 1,016 619
Deferred tax assets (net) 261 339
Other non-current assets 140 154
Current assets
Inventories 2,636 2,422
Financial assets
Investments 1,248 2,693
Trade receivables 1,046 1,673
Cash and cash equivalents 3,130 575
Bank balances other than cash and 1,887 3,113
cash equivalents mentioned above
Other financial assets 1,410 543
Other current assets 533 351
Assets held for sale 18 4
49
EQUITY AND LIABILITIES
Equity
Equity share capital 216 216
Other equity 7,815 7,443
Liabilities
Non-current liabilities
Financial liabilities
Other financial liabilities 853 360
Provisions 1,198 1,049
Non-current tax liabilities (net) 416 444
Current liabilities
Financial liabilities
Trade payables
total outstanding dues of micro - -
enterprises and small enterprises
total outstanding dues of creditors 7,399 7,070
other than micro enterprises and
small enterprises
Other financial liabilities 869 456
Other current liabilities 418 326
Provisions 418 501
50
CONSOLIDATED BALANCE SHEET
As at 31st March, 2018 and as at 31st March 2017
Particulars As at As at
31st March, 2018 31st March, 2017
ASSETS
Non-current assets
Property, plant and 4,080 3,968
equipment
Capital work-in-progress 461 229
Goodwill 0 0
Other intangible assets 367 370
Goodwill on consolidation 81 81
Financial assets
Investments 2 6
Loans 184 168
Other financial assets 6 6
Non-current tax assets (net) 635 461
Deferred tax assets (net) 302 170
Other non-current assets 84 75
Current assets
Inventories 2,513 2,541
Financial assets
Investments 2,871 3,788
Loans 4 -
Trade receivables 1,310 1,085
Cash and cash equivalents 649 628
Bank balances other than 2,836 1,200
cash and cash equivalents
Other financial assets 805 331
Other current assets 656 552
Assets held for sale 16 47
TOTAL ASSETS 17862 15,706
51
EQUITY AND LIABILITIES
Equity
Equity share capital 216 216
Other equity 7,065 6,528
Non-controlling interests 20 22
Liabilities
Non-current liabilities
Financial liabilities
Other financial liabilities 119 73
Provisions 800 514
Non-current tax liabilities 558 432
(net)
Other non-current liabilities 197 207
Current liabilities
Financial liabilities
Borrowings - 277
Trade payables
Dues to micro and small - 0
enterprises
Dues to others 7,170 6,186
Other financial liabilities 214 195
Other current liabilities 815 664
Provisions 688 392
TOTAL EQUITY AND LIABILITIES 17862 15,706
52
CONSOLIDATED BALANCE SHEETAs at
31st March, 2016
As at 31st March, 2015
TOTAL 15,164.85
ASSETS
Non-current assets
Fixed assets
Tangible assets 3,207.38
Intangible assets 12.00
Capital work-in-progress 427.33
Goodwill on Consolidation 81.18
Non-current investments 325.00
Deferred tax assets (net) 233.32
Long-term loans and advances 636.17
Other non-current assets 0.20
Current assets
Current investments 2,422.42
Inventories 2,752.13
Trade receivables 1,268.51
Cash and bank balances 3,027.84
Short-term loans and advances 668.69
Other current assets 102.68
TOTAL 15,164.85
53