Title: Garden Ni Sir: Impact of Social Media Platforms on the Buying Behaviors of

Millennial Customers

Research Objective:

Generally, this research aims to determine the impact of social media platforms

and advertisement of Garden Ni Sir on the buying behaviors of millennial customers.

Specifically, this research aims to achieve the following:

1. Determine the profile of respondents in terms of:

1.1 Age

1.2 Gender

1.3 Income Level

2. Determine the effectiveness of social media platforms of Garden Ni Sir in terms of:

2.1 Engagement

2.2 Reach

2.3 Leads

2.4 Customers

3. Determine the buying behavior of millennial consumers in terms of:

3.1 Cultural

3.2 Social

3.3 Personal
 3.4 Psychological

4. How effective is Garden Ni Sir in terms of the following Marketing Mix aspects:

4.1 Product

4.2 Price

4.3 Place

4.4 Promotion

4.5 People

4.6 Process

4.7 Physical Evidence

5. Determine the relationship of social media platform advertising of Garden Ni Sir and

the Consumer Buying Behavior of Millennial Consumers.

The aim of this research is to determine the impact of social media platforms and

online advertising of Garden Ni Sir on the buying behavior of Millennial Customers, the

researchers will measure the effectiveness of the social media platforms of Garden Ni

Sir with its engagement, reach, leads, and customers, as well as the buying behavior of

millennial customers by determining the cultural, social, personal, and psychological

aspects that affect their buying behavior. Also, the researchers will determine the

relationship between the 2 aspects presented above through the use of correlational

statistics.