I.

REASON FOR CHOOSING SNITCH

Indian companies choose to go abroad for several reasons. Firstly, diversifying their revenue
streams by expanding into new markets reduces the risk of relying solely on the domestic
market. This is particularly important for industries that are heavily dependent on exports,
such as the Indian textile industry. Secondly, going abroad enables companies to access new
technology and resources, which can lead to product and process innovation, improved
efficiency, and cost savings. Thirdly, building a brand and reputation globally can enhance a
company's image and credibility, and help it compete in the global market.

Expanding into new markets can enable Indian companies to develop new products, services,
and business models that drive innovation and competitiveness in India. By leveraging global
resources, expertise, and best practices, Indian companies can gain a competitive advantage
in the domestic market and contribute to the growth of the Indian economy.

Moreover, going abroad can also contribute to the growth of the global economy and promote
trade, investment, and economic development both domestically and internationally. Indian
companies can create jobs overseas, play a vital role in driving economic growth and
development for India and the world. This creates a win-win situation for both the host
country and the Indian company.

The Indian textile industry is a vital contributor to India's economy, providing employment to
millions of people and contributing significantly to the country's export earnings and GDP.
According to IBEF, the industry is expected to reach USD 190 billion by 2025-26. The
sector's focus on sustainability is also noteworthy, with the adoption of eco-friendly practices
and sustainable materials, such as organic cotton and natural dyes.

The industry has a significant role in promoting India's culture and heritage, with various
regions having their unique styles and techniques. The Indian policy of One City One Product
is helping the cause by promoting regional specializations, enhancing the value of local
products, and generating employment opportunities.

In this context, Snitch, a men's fast fashion brand that offers an unconventional style ethos in
response to the latest trends, could leverage India's rich textile traditions and heritage by
incorporating local fabrics and techniques in its designs, creating a unique selling point for
the brand. The company could also benefit from India's favorable government policies and
initiatives, such as the One City One Product policy, which could support Snitch's regional
specializations and provide a competitive advantage in the global market.

Furthermore, with the Indian textile industry's focus on sustainability and eco-friendly
practices, Snitch could position itself as a socially responsible and environmentally conscious
brand, which could appeal to consumers who value sustainability in their purchasing
decisions. By adopting sustainable practices in its supply chain, production processes, and
product design, Snitch could reduce its carbon footprint, minimize waste, and create a
positive impact on society and the environment.
 II. REASON FOR CHOOSING ASEAN COUNTRIES

ASEAN region presents a great opportunity for Snitch to expand globally. The ASEAN
region is a fast-growing market with a combined population of over 660 million people and a
rapidly expanding middle class, making it a promising market for Snitch's fast fashion
offerings.

Moreover, ASEAN countries have a strong affinity for Indian textiles and fabrics, which
Snitch can leverage to differentiate itself from local competitors. Indian fabrics such as silk,
cotton, and linen have a reputation for being of high quality and unique design, and
incorporating them into Snitch's designs could help the brand stand out in the ASEAN
market.

Another advantage of expanding into ASEAN countries is the cultural similarities shared
between India and the region. There are many cultural and historical ties between India and
ASEAN countries, such as the influence of Hinduism and Buddhism on the region's culture
and traditions. This could help Snitch better understand the local market and tailor its
offerings to suit the tastes and preferences of ASEAN consumers.

In addition, ASEAN countries have seen significant economic growth in recent years and
have strong trade relationships with India. For instance, India has signed a free trade
agreement with regions. By expanding into ASEAN countries, Snitch could tap into this
growing economic potential and benefit from the favorable trade policies between India and
ASEAN.

Furthermore, ASEAN countries are becoming increasingly receptive to sustainable and eco-
friendly fashion, which is a focus area for Snitch. The brand's commitment to sustainability
and eco-friendly practices, such as the use of organic cotton and natural dyes, could help it
resonate with environmentally conscious consumers in the ASEAN region.

III. FOUR PS

Product Mix

We would recommend that Snitch focuses on developing a product line of men's fast
fashion clothing that is tailored to the cultural and fashion preferences of the ASEAN region.
Here are some specific steps that the company can take:

1. Research the cultural and fashion preferences of the ASEAN market: Snitch should
conduct market research to better understand the tastes and preferences of
consumers in the ASEAN region. This research should include an analysis of popular
fashion trends, colors, fabrics, and styles that are currently popular in the region.
 2. Develop a product line that incorporates Indian textiles and fabrics: Given the strong
affinity for Indian textiles and fabrics in the ASEAN region, Snitch can differentiate
itself from local competitors by incorporating these materials into its designs. For
example, the company can use high-quality silk, cotton, and linen fabrics to create
unique and eye-catching designs.

3. Offer a range of styles that appeal to different segments of the market: Snitch should
develop a product line that includes a variety of styles and designs that appeal to
different segments of the ASEAN market. For example, the company can offer both
traditional and modern designs, as well as clothing that is appropriate for different
occasions and events.

4. Focus on lightweight and breathable fabrics: The ASEAN region is known for its warm
and humid climate, and consumers prefer lightweight and breathable fabrics. Snitch
can use fabrics such as cotton, linen, and rayon, which are comfortable and ideal for
tropical weather

5. Emphasize sustainability and eco-friendliness: As the ASEAN region becomes

increasingly focused on sustainable and eco-friendly fashion, Snitch should
emphasize its commitment to these values. This can include using organic cotton and
natural dyes, as well as promoting eco-friendly production practices.

Snitch can differentiate itself from local competitors by developing a product line that
resonates with ASEAN consumers. The company can use its understanding of cultural and
fashion preferences to offer new and innovative products, incorporating Indian textiles and
fabrics, a range of styles, and emphasizing sustainability. By doing so, Snitch can establish
itself as a strong contender in the ASEAN market.

Key points where they have to work with is

REFERENCE
https://www.ibef.org/industry/textiles
https://www.fibre2fashion.com/industry-article/7551/the-great-leap-forward
https://timesofindia.indiatimes.com/blogs/voices/textile-sector-seeing-a-structural-
turnaround-in-india-opportunities-challenges/