Revenue Management

A Christmas Carol

Alisa Graham, Peyton Bach, Ashlyn Mallar

Due November 29, 2022

Background Summary:

Imagine, it’s almost Christmas time, and while your friends are writing letters to Santa

dreaming of new bikes and pretty dolls, you are worried about where your next meal will come

from. Your mind is far from thinking of toys and what you want to see under a Christmas tree,

instead your mind is on what you need, what you need to survive. For our project we will be

working with Toys for Tots during the 2023 holiday season. Toys For Tots is a not-for-profit

organization created and run by the United States Marine Corps Reserve. Toys For Tots intends

to deliver hope to less fortunate children by distributing toys to children whose families can’t

afford them. Every year, Marine Toys for Tots donates 18 million toys to young boys and girls

across the country who will not receive new toys under their Christmas tree like every child

dreams of and deserves. Toys for Tots has been bringing Christmas magic to kids for 75 years

and we hope to bring some holiday cheer to Orlando ourselves on behalf of Toys for Tots.

Next year, December 2023, we will be putting on a community performance of Charles Dicken’s

“A Christmas Carol” at Mad Cow Theatre in Downtown Orlando. Performance costs, costumes,

sets and all other necessary materials will be donated in order to focus on the proceeds for

Toys for Tots. The proceeds will then go directly Toys for Tots in order to provide even more

toys to kids across the country next holiday season. By support and donations from local toy

stores, the Orange Country Mayor Toy Drive and individual gifts, we hope to raise and gift

thousands more toys for the mission. By bringing a little holiday joy to Orlando, it will be

magnified to kids who need some holiday joy across the country. Our toy donors will include
Orange County Mayor Toy Drive, Salvation Army, Once Upon a Toy, as well as personal

donations. For more information on all donors refer to our discussion section.

12 pt font, double spcaed

https://docs.google.com/document/d/1bi_sjeBPByYPwhyAq509ZQvnEqqsqAv84jrr1Og5nH0/

edit?usp=sharing !!

Alisa maybe you can talk a little about the performance itself in the introduction???

-every cast member sells a certain amount of tickets (individual)

-Non Profit

Donors: Orange County mayor toy drive, Salvation army, Find a local toy store as business

partner – once upon a toy (business contribution)

-Toys for Tots (National Level)

Goal:

Timeline:

- 4-6 months for toys for tots

- 3-6 months for Once Upon a Toy

-Toys for Tots (National Level)

-Zoom during rehearsal, invite donors to the show, put organizations in program, invite them

on stage, designated seats

-ticket sales funds

-donation buckets

-have families serve/volunteer together since it’s the week before christmas

Discussion:

-Cultivation: Zoom during the reheasal process

-Stewardship: Invite them to the show, flowers, designated seats, put them in program

Cite:

https://www.toysfortots.org/about_toys_for_tots/toys_for_tots_program/default.aspx

Conclusion:
Notes:

Peyton, Ashlyn, and Alisa, this is a great start! I'm fine with you working as a team if you wish. Selecting a

local dance or theatre group is fine if you'd like to go that direction. You can also invent your own charitable

organization and write your proposal toward funding that if you prefer. You'll want to maximize your

fundraising by using a variety of individual contributions, in-kind donations, and other sources such as grants

or foundation funds. Your timeline will be based on those donation types (individual donations are ongoing

while grants or foundation funds take longer to receive). If you are considering doing an event as a

fundraising technique, think about ways you can reduce costs to maximize the donated amount. This can be

through in-kind donations, volunteer help, and even use of cash donations. You can continue collecting

donations at the event and may want to consider ideas such as art installations, silent auctions, or other

means to increase the event's success. Don't forget about earned income from ticket sales too! Let me know

if you have any questions or need to meet to discuss the project as you progress. This is a great start though!

Alisa, Peyton, and Ashlyn, this is a great start! Since you are considering doing an event as a

fundraising technique, think about ways you can reduce costs to maximize the donated

amount. This can be through in-kind donations, volunteer help, and even use of cash donations.

You can continue collecting donations at the event and may want to consider ideas such as art

installations, silent auctions, or other means to increase the event's success. Don't forget about

earned income from ticket sales too! The main body of your proposal should identify the main

(and secondary) sources of funds: How will you have enough to host the event and pay up-front

costs like rentals, etc.? How much do you plan to collect at the event itself and what will those

funds be used for (a one-time donation, ongoing expenses, a specific project, etc.)? Then you

can identify your timeline (When do you need initial funds to start creating and marketing your
event? When is the event to be held? When do you need in-kind donations of equipment or

volunteers available? etc.). Use headers to organize your proposal. For example, you'll have an

Introduction header to identify where you've defined your charity, and headers for "Donation

Sources" and "Project Timeline" etc. to make it easy for your donors or board to find info they

need quickly. You can even use sub-headings within major headlines, for example to identify

individual sources of funds or specific activities during an event (silent auction, pass the bucket,

etc.). Then conclude with a final call to action. This is the "ask." You can address this project as a

proposal to the board or to individual donors. Your call to action will depend on which you do.

For example, for the board you may want to call them to vote for the proposal and contribute

funds, while your call to action for individual donors is to donate! Let me know if you have any

questions or need to meet to discuss the project as you progress. This is a great start though!