Module 4:

Mastering Promotions
Timing Your Promotions
In order to take full advantage of the traffic your promotion will be getting, you need to
post it at the right time.
So what IS the right time?
The right time to post your promotion (beneath the original tweet) is right as the tweet
starts to take off.
- Post it too early and people will think you ONLY tweeted something for a chance to
make money (which will hurt the tweet’s engagement)
- Post it too late and you’ll miss out on the majority of the traffic (meaning you’ll miss
out on sales)
In my experience, it is better to post your promotion late than it is to post it too early.

But how do I know when my tweet is “taking off”?

Timing Your Promotions
The perfect time to post a promotion will be different for everyone as everyone has
different sized-accounts.

You want to make sure your tweet gets a reasonable amount of engagement (for
your specific account-size) before posting a promo beneath it
I have 30,000 followers and average 200 likes on my tweets. The traffic 200 likes brings is plenty to
promote a product beneath. After tweeting for long enough, you begin to know how many likes a
tweet will end up with after 24 hours...

For example: If my tweet gets 50-60 likes within in first hour, I can almost
guarantee the tweet will end up with 200-300 likes after 24 hours. That being said,
as soon as I see my tweet get 50-60 likes in the first 60 minutes, I know it’s safe to
post a promotion because the tweet will continue to perform well.
Timing Your Promotions
Here are the thresholds I recommend sticking to depending on your account size:

0-2,000 Followers: 20-30 likes after first hour (50+ after 24hrs)

2,000-5,000 Followers: 30-40 likes after first hour (70+ after 24hrs)

5,000+ Followers: 40-50 likes after first hour (100+ after 24hrs)

(after this, the traffic your tweet receives in 24 hours will be sufficient for promotions).

NOTE: Getting the recommended amount of engagement on your tweets may be tough for you. But
remember these 2 things:

1.) Selling WILL be more difficult when you have fewer followers.
2.) Not all of your tweets will hit the recommended amount of engagement. This simply means you will
have tweets where you don’t promote a product beneath and that is perfectly fine.
Promotion Frequency
Promotion frequency matters more than most people think.
- Promote too often, and your followers will get fed up (resulting in fewer clicks,
sales, and engagement).
- Promote too little, and you’ll simply make fewer sales.

That being said, promoting products beneath another tweet allows you to promote
more frequently as it comes across less spammy.
However, in standalone promotions (where you promote something in a tweet by
itself), you only want to do these a couple times each week.
Promotion Frequency
As long as my tweets get the required engagement for a promotion, I plug a
product beneath it almost every time.

The only exception is when a promotion doesn’t seem appropriate for the original
tweet.

(When you get better at framing your promotions, this situation is rather rare).
Connecting Promo to Tweet
As mentioned earlier, our strategy is to promote a product beneath a tweet that is
getting decent engagement.

However, it’s important that you aren’t copying & pasting the same promo
beneath every successful tweet.

The best affiliate marketers tailor each promo to their respective tweets. You’ll look
more authentic this way, it flows better, and you WILL make more sales.

**DO NOT GET LAZY WITH THIS**

Let’s look at some examples...

Connecting Promo to Tweet Examples
My tweet talks about the effectiveness of
dedicating 6 months to building
something.

My promo sticks with that same concept.

THIS should be your goal when
connecting promos to tweets.

(Promo for Matt Paik’s Agency Course)

Connecting Promo to Tweet Examples
As you can see, my promotion fits in seamlessly
with the original tweet.

Original Tweet:
- Talks about making money from tweets
So what do I promote?
- A product that’ll help them make money
tweeting

The next few slides contain a few successful promo’s I’ve

ran in the past. Pay attention to how each promo fits the
concept of the original tweet. Read enough of these and
it’ll come to you naturally.
Connecting Promo to Tweet Examples
Connecting Promo to Tweet Examples
Connecting Promo to Tweet Examples
Angles
Each product/course you promote will have a number of selling points you can
emphasize in your promotions (I refer to these as “angles”).

● Maybe it’s super easy to understand

● Maybe it has the potential to pay $20,000/mth
● Maybe you can do it WHILE working your 9-5
● Maybe the product is so inexpensive that there’s ZERO risk in giving it a
shot

Testing angles is important because everyone is attracted to specific products for

different reasons. Meaning: some people will buy a product because it makes
them money, others will purchase because it saves them time.
Coming up with Angles for Products
If you’re struggling to determine which angles to use in your promotions, this is my suggestion to you:

Imagine someone purchased this course, spent 12 FULL months studying, applying and completely
MASTERING the strategies.

What would this person’s situation look like after those 12 months?

What would they have learned?

What results could they obtain?

The answers to the questions above are EXACTLY what you should emphasize in your
promotions.

Here are examples you can use when promoting Twitter Growth courses...
Angles for Twitter Growth Courses
When people purchase a course, they desire specific results from that course. These “results” are
exactly what you want to say the course can help them achieve.

Someone looking for a Twitter course wants to:

- Build a high-performance profile

- Get their first 1,000 followers
- Get 100s of likes on their tweets
- Start getting paid to tweet

TELL THEM THIS PRODUCT IS THE SOLUTION!! (as long as the course actually covers how to
achieve this)

If you can make a product sound as if it is the solution to ALLLLL of their problems, and (with enough
time) they can achieve ALLLLL the results they desire, you’ll make a f*ck ton of sales.

This is one of the most important slides in this course. Take note of it.
“Mastering Promotions” Summary:

1.) Wait for your tweet to hit the engagement threshold before promoting
something.
2.) It’s okay to promote often beneath tweets that perform well.
3.) Tailor each promo to the original tweet to create a nice flow.
4.) Mention “desired results” in your promos to increase interest.

Continue to Module 5: “Maximizing Link Clicks”