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  • A2 - Market Sizing

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    Estefania Ochoa Henao
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    This document provides a template for estimating the revenue potential of an offering by having the user input information about the buyer population, user population, frequency of sales, potential market capture, price of the offering, and calculating the resulting revenue potential per year. The tool allows estimating market size based on the number of buyers and users, how often the solution would be purchased, what percentage of the overall market could potentially be interested, and the price of the offering.

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    A2_Market Sizing

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    This document provides a template for estimating the revenue potential of an offering by having the user input information about the buyer population, user population, frequency of sales, potential market capture, price of the offering, and calculating the resulting revenue potential per year. The tool allows estimating market size based on the number of buyers and users, how often the solution would be purchased, what percentage of the overall market could potentially be interested, and the price of the offering.

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    © All Rights Reserved
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    5 views1 page

    A2 - Market Sizing

    Uploaded by

    Estefania Ochoa Henao
    This document provides a template for estimating the revenue potential of an offering by having the user input information about the buyer population, user population, frequency of sales, potential market capture, price of the offering, and calculating the resulting revenue potential per year. The tool allows estimating market size based on the number of buyers and users, how often the solution would be purchased, what percentage of the overall market could potentially be interested, and the price of the offering.

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    © All Rights Reserved
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    of 1

    Market Sizing

    1. BUYER 2. USER 3. FREQUENCY  4. POTENTIAL 5. VALUE 6. REVENUE POTENTIAL


    Population of the people who Population of the people who How often is your solution What percentage of the market Pricing of your offering
    (per year)
    will buy your solution (that you will use your solution (that you sold? Monthly? Yearly? do you think you can capture
    can measure or assume) can measure or assume) or address initially?

    OR X X X =

    About this tool the frequency they consume, the percentage of


    The "Market Sizing" tool lets you estimate the the market you can capture, and the pricing of printsize: A2
    revenue potential of your offering. your offering. boardofinnovation.com/tools
    Market size is dependent on your buyer/user,

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