Product and Concept Fall Winter 21/22

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PRODUCT AND CONCEPT

FALL WINTER 21/22


a public
declaration of
policy and aims
especially one
issued before a
collection

The Winter 21-22 season is widely affected by all that has been
happening in our world since the pandemic. All this made us
stop and re-think about our lives and our future. The present
times are the most important, more than ever!

Our way of designing the future depends on what we have now


and how we want to keep walking. We are aware and conscious.

There are three significant concepts we think we must explore,

manɪˈfɛstəʊ
study, and develop. They are the map of this new adventure:

First, what we have and how we will integrate


it into the present time
IDEAS REIMAGINED

Second, it is our purpose to create new


possible realities, new normals
NEW REALITIES

Third, we have to keep enjoying the process


and learn while doing it
FUN & EXPERIMENT
Seasonless
Colors Detailing
Controlled

Branding Attractive
must Premium Comfort
Basic
DNA
essentials Home
Sanctuary

Old Ideas
Reimagined

B21
Premium
Utility
Winter
2021
Elevated
22
Sport

The feeling
of Fun and
Experiment
It’s a great
time to be
#artdad creating New
Functional
Minimalism
Realities

Updated
#newprep Tailoring
Think like
Urban an Architect
Traveller
#gentleretro

Seasonless
Feeling
Denim
Redesigned
PRODUCT AND CONCEPT BOOK

DET
COLD SEASON WINTER 21/22

AILS &
NEW
NESS
WHAT LOOK LOOK AT AND NEW DETAILING SPREAD ALL
OVER THE COLLECTION
DETAILS AT SHIRTS

Tape at placket Contrast fabric at placket Contrast color on buttoning Fresh new colors
DETAILS AT POLOSHIRT

New 3D collar tips

Zip at placket Rugby collar & placket New vibrant mercerised cotton New collar shape with tips
DETAILS AT MATERIALS

New Merino Premium Italian thread Gauge 14 knit

Real Napa leather Real suede Jacquard knits Japanese poplin fabric
PRODUCT AND CONCEPT BOOK

IDEAS
COLD SEASON WINTER 21/22

RE
IMAG
INED
WHAT WE HAVE AND HOW WE WILL INTEGRATE IT INTO
THE PRESENT TIME.
IDEAS
SPORTREIMAGINED
ARCHITECT

O A21 05 OTW 572_55 O B21 08 WVN802_42 O A21 04 WVN 404_43 O B20 07 KNP 724_24 O B21 10 KNP 001_24 O B20 07 KNP 723_24
Japanese Fabric

O B21 08 WVN 805_58 O B20 09 WVN 901_25 O B20 12 PNT 242_23 O B20 10 WVN 009_23 O B20 10 WVN 010_23 O B20 07 KNT 780_24

We have a solid background built around our brand. Colors as Blue, Navy, or Red are a must-have and our core palette.
New times urge us to rethink about its use and meaning. We go forward with this commercial yet fresh color card that
gives us security and a complete contemporary reinterpretation of a classic look.
Bourgogne wine and deep navy color always make a good background for strokes of our bright red and ink blue tones.
White, as always, clean up and works as a middleman between these vibrant colors.

Sport Architect is an energetic yet upraised sporty theme based in the classic yachting or seaside sports look.
IDEAS
SPORTREIMAGINED
ARCHITECT

O B20 07 OTW 771_38 O B20 07 WVN 706_14 O B21 08 OTW 874_38 O B21 08 OTW 876_35 O B21 08 KNP 821_34 O B20 12 KNT 280_13
Japanese Fabric Japanese Fabric Mercerised Cotton

O B21 08 WVN 804_38 O B21 08 WVN 801_38 O B21 08 PNT 842_38 O B21 00 KNP006_14 O B21 08 WVN 803_35 O B20 12 KNP223_13

52_Ink 58_Navy 00_White 34_Red 38_Wine 42_Blue


IDEAS
SPORTREIMAGINED
ARCHITECT

O B20 07 KNP 727_12 O A21 05 TEE 565_55 O B20 12 TEE 265_23 O B20 12 KNP 222_23

O B20 12 KNP 225_23 O B20 12 KNP 221_00 O B21 00 KNP 004_00 O B20 12 SSH261_22

We have a solid background built around our brand. Colors as Blue, Navy, or Red are a must-have and our core palette.
New times urge us to rethink about its use and meaning. We go forward with this commercial yet fresh color card that
gives us security and a complete contemporary reinterpretation of a classic look.
Bourgogne wine and deep navy color always make a good background for strokes of our bright red and ink blue tones.
White, as always, clean up and works as a middleman between these vibrant colors.

Sport Architect is an energetic yet upraised sporty theme based in the classic yachting or seaside sports look.
IDEASLAWN
REIMAGINED
SQUAD

O B21 09 KNT 985_75 O B20 10 TEE 067_33 O B20 08 SSH 860_40 O B20 09 WVN 909_35 O B20 09 WVN 912_35 O A21 04 WVN 408_53
Italian Premium Merino

O B21 09 DNM 951 O B21 09 PNT 941_75 O B20 08 WVN 811_00 O B20 08 WVN 805_34 O B20 08 WVN 808_31 O B20 08 WVN 810_31

Green palettes are still on the fashion panorama. Bright grass green is the most important, along with white for a
successful yet fresh option. Navy always adds the balance between them.
Sport is in its base, and natural is his attitude. A very active and intense theme that gives us another side of classical
menswear looks.
Navy and pine colors are the solid base where green run fast.
Another more sophisticated side of this active idea is given by moss color for premium basics where utility controlled
details are present.

Lawn Squad is a relaxed yet new topic. It is clean and elegant while young and updated.
IDEASLAWN
REIMAGINED
SQUAD

O B20 08 WVN 807_23 O A21 02 WVN 212_63 O B21 09 WVN 901_65 O A21 02 KNP 225_67 O B20 08 KNT 882_31 O B20 08 KNP822_31

O A21 02 KNP221_55 O B21 00 KNP 003_23 O B20 08 KNP 820_23 O B20 08 KNP 824_23 O B21 00 KNP 002_23 O B20 08 KNT 880_34

58_Navy 76_Pasture 65_Grass 00_White


67_Fir
IDEASLAWN
REIMAGINED
SQUAD

O B20 08 OTW 872_23 O A21 05 KNT 583_55 O A21 04 KNP 427_53 O B20 08 WVN 812_23 O B20 08 OTW 870_34 O B21 09 OTW 971_59
Japanese Fabric

O A21 05 PNT 540_55 O B20 10 OTW 073_23 O A21 05 PNT 546_55 O A21 04 PNT 447_55 O A21 05 KNP528_55 O B20 08 VST874_34

Green palettes are still on the fashion panorama. Bright grass green is the most important, along with white for a
successful yet fresh option. Navy always adds the balance between them.
Sport is in its base, and natural is his attitude. A very active and intense theme that gives us another side of classical
menswear looks.
Navy and pine colors are the solid base where green run fast.
Another more sophisticated side of this active idea is given by moss color for premium basics where utility controlled
details are present.

Lawn Squad is a relaxed yet new topic. It is clean and elegant while young and updated.
PRODUCT AND CONCEPT BOOK

NEW
COLD SEASON WINTER 21/22

REAL
LY
TIES
IT IS OUR PURPOSE TO CREATE NEW POSSIBLE REALITIES
NEW NORMALS.
NEW
AGELESS
REALITIES
LAD

O B21 10 KNP 021_26 O B21 10 KNT 085_26.JPG O B21 10 WVN 008_26 O B21 10 WVN 005_00 O B21 10 WVN 005_00 O B21 10 WVN010_03
Mercerised Cotton Italian Premium Merino

O B21 10 KNP 023_18 O B21 10 PNT 051_26 O B21 10 KNP 027_26 O B21 10 KNP 024_18 O B21 10 KNP 025_26 O B21 10 VST 075_26
Mercerised Cotton Japanese Fabric

Coral red warms up the season, and the new brown color as a base to be added to the team of more classical tones like
navy blue.
We have a new palette that expands the line beyond its boundaries creating new possible realities.
Natural tones work well with the coral and shades of blue and are inherently connected with nature.
These colors will remain essential for autumn looks, and it shows a mature taste that allows consumers to shift from
relentless streetwear themes. Solid usage of light tones for a maximum impact in contrast with coral will help.

Ageless Lad will reflect the importance of lifestyle-driven stories.


NEW
AGELESS
REALITIES
LAD

O B21 10 KNP 022_18 O B21 10 KNT 081_18 O B20 11 KNT 181_06 O B21 10 OTW 075_18 O B21 10 OTW 076_99 O B21 10 OTW 071_10
Real Suede Premium quality Napa Leather Premium quality Japanese Fabric

O B21 10 OTW 073_10 O B20 11 KNP 121_04 O A21 05 OTW 573_11 O A21 05 KNP 521_11 O A21 04 PNT 445_13 O B21 10 PNT 053_18
Japanese Fabric Japanese Fabric

82_Chocolate 28_Coral 03_Sand 10_Stone 41_Chambray 44_Cloud


NEW
AGELESS
REALITIES
LAD

O B21 10 WVN 002_03 O B21 10 WVN 003_40 O B21 10 WVN 004_03 O B21 10 WVN 007_00

O B21 10 WVN 001_40 O B21 10 WVN 009_40 O B21 10 DNM 051

Coral red warms up the season, and the new brown color as a base to be added to the team of more classical tones like
navy blue.
We have a new palette that expands the line beyond its boundaries creating new possible realities.
Natural tones work well with the coral and shades of blue and are inherently connected with nature.
These colors will remain essential for autumn looks, and it shows a mature taste that allows consumers to shift from
relentless streetwear themes. Solid usage of light tones for a maximum impact in contrast with coral will help.

Ageless Lad will reflect the importance of lifestyle-driven stories.


DAYDREAM
NEW REALITIES
SHAPER

O B21 11 WVN 102_00 O A21 05 WVN 507_45 O B21 11 KNP 123_45 O A21 05 WVN 511_45 O B21 11 WVN 101_45 O A21 05 WVN501_45
Mercerised Cotton

O B21 10 PNT 052_10 O B21 11 VST 175_47 O B20 11 PNT 141_00 O A21 05 WVN 512_55 O A21 04 WVN411_53 O A21 04 WVN 412_42
Japanese Fabric

This is a fresh and crisp theme that lead us towards new contemporary blue tones.
These blues are vital to changing perceptions of what’s smart and casual. These tones are ideal for enabling styles to
resemble office attire while combined with Navy color yet giving an actual feeling of a new reality.
Bright Royal blue and Ocean blue with lots of white, and neutral tones like Stone, refresh the whole collection by giving a
stunning explosion of light and color.
Unexpected and unpredicted placements or whole garment usage guide us to explore new fields in menswear collections.

Daydream shaper is a vibrant and alive color palette to push boundaries.


DAYDREAM
NEW REALITIES
SHAPER

O B21 08 OTW875_58 O B21 00 KNP 008_24 O A21 05 KNP 529_55 O B21 11 OTW 174_47 O B21 11 OTW 172_47 O B21 11 OTW 172_47
Real Suede Premium quality Japanese Fabric Real Suede Premium quality - Reversible Real Suede Premium quality - Reversible

O B21 11 KNP 122_47 O B21 11 KNP 122_47 O A21 05 SSH 560_47 O B21 11 VST 176_59 O A21 05 KNP 524_55 O B21 11 KNP 121_47
Japanese Fabric

45_Royal 10_Stone 59_Night 47_Ocean 00_White 32_Pink


DAYDREAM
NEW REALITIES
SHAPER

O B21 11 KNT 181_45 O B21 11 DNM 151 O A21 04 WVN 401_42 O A21 04 WVN 410_42

This is a fresh and crisp theme that lead us towards new contemporary blue tones.
These blues are vital to changing perceptions of what’s smart and casual. These tones are ideal for enabling styles to
resemble office attire while combined with Navy color yet giving an actual feeling of a new reality.
Bright Royal blue and Ocean blue with lots of white, and neutral tones like Stone, refresh the whole collection by giving a
stunning explosion of light and color.
Unexpected and unpredicted placements or whole garment usage guide us to explore new fields in menswear collections.

Daydream shaper is a vibrant and alive color palette to push boundaries.


PRODUCT AND CONCEPT BOOK

FUN
COLD SEASON WINTER 21/22

& EX
PERIM
ENT
WE HAVE TO KEEP ENJOYING THE PROCESS AND LEARN
WHILE DOING IT
FUN
FUTURE
& EXPERIMENT
PIONEER

O B21 11 WVN 208_00 O B21 12 KNT 285_91 O B21 12 WVN 206_00 O B21 12 VST 275_23 O B21 12 OTW 272_23 O B21 12 OTW 272_23
Italian Premium Merino Japanese Fabric Real Suede Premium quality - Reversible Real Suede Premium quality - Reversible

O B21 12 DNM 251 O B21 12 PNT 241_23 O B21 12 WVN 207_23 O B21 12 KNP 224_23 O B21 12 KNP 222_23 O B21 12 OTW 280_23
Real Suede Premium quality

Gold its been around as much as green lately. In this season still shines healthy and bright.
Combined with fresh and happy green and crisp white opens up an updated sporty look for a new preppy casual.
Utility details are used in a premium way. They are extracted from performance environments and are combined for a
stylish look showing a classy and sharp consumer.
Minimal and functional, yes, but not without details and taste.
This color card also predicts spring palettes that will come after, a smooth transition.

Future Pioneer opens up new territories to explore. A new definition of menswear. Smart sport looks for a new casual
line.
FUN
FUTURE
& EXPERIMENT
PIONEER

O B21 12 WVN 203_42 O B21 12 WVN 210_65 O B21 12 WVN 205_65 O B21 12 WVN 209_40 O B21 12 WVN 204_00 O B21 12 KNP 226_00

O B21 12 PNT 243_00 O B21 12 KNT 284_91 O B21 12 PNT 242_91 O B21 12 WVN 202_00 O B21 12 OTW 278_90 O B21 12 OTW271_98
Japanese Fabric

90_Wisp 64_Grass 42_Blue 23_Gold 59_Night 00_White


FUN
FUTURE
& EXPERIMENT
PIONEER

O B21 12 OTW 275_23 O B21 12 KNP 221_59 O B21 12 KNP 223_59 O B21 12 WVN 201_59
Mercerised Cotton

O B21 12 OTW 273_59 O B21 12 KNT 281_23 O B21 12 KNP 225_59 O B21 12 KNP 227_59
Japanese Fabric Mercerised Cotton

Gold its been around as much as green lately. In this season still shines healthy and bright.
Combined with fresh and happy green and crisp white opens up an updated sporty look for a new preppy casual.
Utility details are used in a premium way. They are extracted from performance environments and are combined for a
stylish look showing a classy and sharp consumer.
Minimal and functional, yes, but not without details and taste.
This color card also predicts spring palettes that will come after, a smooth transition.

Future Pioneer opens up new territories to explore. A new definition of menswear. Smart sport looks for a new casual
line.

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