Rentracks Portfolio - Advertiser

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 22

1 WHO WE ARE

2 WHAT WE PROVIDE

Our Portfolio
3 WHAT WE ACHIEVED

4 HOW WE PROCESS
1 WHO WE ARE
RENTRACKS GROUP
is one of the TOP Japanese Digital Agencies
(Performance based Ad Network)

2005 150+ 10.000+ $200mil 18


Established Employees Clients Income Branches
Our Mission

Distributing
Offering

Advertiser Publisher Visitor’s action on

#1
Advertiser’s Site Media

#2
Promoting Providing
visitor to visit ad space Visitors
/New
customers
Paying ad fee Paying publisher fee
#action based #action based

Bridging the gap between Advertiser and Publisher for promoting product/service
to target audience
#1 Advertiser that needs to do efficient Digital Performance Marketing

#2 Publisher that owns blog, social profile, website, .. And needs to earn
commission by promoting others products/services
2 WHAT WE PROVIDE
Affiliate Marketing Benefits

❖ Boost brand awareness

❖ Enhance social proof

❖ Reach a broader target audience

❖ Improve conversion rates

❖ Gain a higher return on investment (ROI)

❖ Easy To Start And Manage


Modern Customer Journey
Affiliate marketing has a highly-impact on each steps of customer journey and
the potential to drive sales and generate significant revenue.

RESEARCH COMPARE EVALUATE PURCHASE POST-PURCHASE

• Social Media • Organic search • Website/Blog/App • Website • Social post


• Email Marketing • Apps/website • PR • Online Bookings • Blog post
• Youtube/Tiktok comparison • Reviews • Purchase via app • Video reviews
• Search /Display • Comparison sites • Social Media • Instore Purchase • Review Sites
ads • PPC

71% 90% 85% 80%


of social media users are of brands use affiliate of marketers use it to of marketers leverage
more likely to purchase marketing95to capture increase brand affiliate marketing to
products and services customers' attention, awareness. drive conversions and
based on social media engage with existing increase purchases.
referrals. customers and generate
more sales.
Pricing Model

Payment base on conversions

o CPS - Cost per Sales: Calculate commissions each time a o CPR - Cost per Registration: Calculate commissions each
publisher secures a sale of a product or a service for time a user completes registration for a new account or
advertisers. service.
o CPO – Cost per Order: Calculate commissions each time a o CPI – Cost per Install: Calculate commissions each time a
customer completes an order product or service form. user completes an app installation.

o CPL - Cost per Lead: Calculate commissions each time a o CPA - Cost per Action: Calculate commissions each time a
customer fulfills information for consulting. user takes a specified action (purchase, registration, etc.)

o CPQL – Cost per Qualified Lead: Calculate commissions o eKYC – Electronic Know Your Client: Calculate commissions
each time a customer fulfills real and qualified information each time a user verifies and authenticates their personal
for consulting. data.
Target Categories

Service Provider
for Advertiser across 7 Categories

Ecommerce Education Travel and Beauty & Health


Leisure Care

Online Mobile Financial


Service App Service
Our Publishers

10 types of traffic from

Our publishers

• MEDIA BUYING/ADS • INFLUENCER • DEAL & COUPON • SUBNETWORK

• DISPLAY AD-NETWORK • SOCIAL SHARING • ONLINE COMPARISON • EMAIL MARKETING


(WEB/APP) • CONTENT (BLOGGING) SHOPPING

• LOYALTY & REWARDS


Why Advertisers Choose Us

1. Real-time statistics

2. Diversity pricing methods

3. Flexible and reliable system

4. Booking performance KOL/KOC

5. Targeting Publishers
3 WHAT WE ACHIEVED
Our Advertisers
Case Study

Shinhan Securities - A stock platform service


supplier that provides consumer the stock
trading platform Shinhan Securities

Campaign target: Instant online account


opening via eKYC.
Pricing method: CPA - Cost Per Action
Result in the first 2-weeks:
● No. lead: 2,372 leads
● eKYC: 1,732 users
● CVR: ~73%
Case Study

ANFIN - An application that offers an


easier ways for an investor investing in
stock market from 10,000 VND.

Campaign target: App installed, and


instant online account opening via eKYC.
Pricing method: CPA - Cost Per Action
Result in the first 2-weeks:
● App Install: 10,162
● No. qualified account: 3,405
● CVR: ~33.5%
Case Study

Be App is including booking services for motorbikes, cars, air


tickets, passenger cars, fast delivery, …, along with other great
utilities.

Campaign target: Install and make a first successful booking.


Pricing method: CPA - Cost Per Action
Result in 10 days:
● No. install: 24,728
● Total Booking: 12,623
● No. First booking: 3,543
● Returned rate: 3.6 times
● CVR: 14.3%
4 HOW WE PROCESS
Cooperation

OFFICIAL
1 Sign a contract 2 Technical Connection 3t Testing
4 LAUNCHING
Launching Process

2. Rentracks checks
and approval 4. Check periodically
publishers for running via data on
the campaign (If yes) dashboard

1. Brand provides a 3. Rentracks and 5. Evaluate when


standard for advertiser check the controlling
selection publishers contents of each
and advertising publishers (If yes)
guideline
Control Publisher
There will be 4 ranks to prohibit publishers from
violation Brand’s terms and conditions.

REMIND AND WARNING

Publisher won’t have that month’s


commission

Block
And do not allow publisher run this
campaign anymore

PERMANENTLY
BAN
Cross-Checking Process

WEEKLY

Week 1 Week 2

Mon Tue Wed


Rentracks sends Advertiser Advertiser makes
Cross-checking confirms CV a payment

MONTHLY

Month 1 Month 2

1st – 5th 5th – 10th 10th – 15th


Rentracks sends Advertiser Advertiser makes
Cross-checking confirms CV a payment
Rentracks Co., Ltd.
Address : 3rd Floor HBT Tower - 456 – 458 Hai Ba
Trung St, District 1, Ho Chi Minh City, Vietnam.
Tel : (84-28) 6264 6107
E-mail : asp@rentracks.com.vn

You might also like