1.

How did apple achieve a dominant position in the market as a seller of both songs and music
players?
 -The business entered the music market when it introduced the IPod. Apple wasn't the
first computer company to create a tiny, portable MP3 player with a mini-hard drive
that could store an entire music library, but the company saw that no one was providing
digital downloads after studying the multi-billion dollar music industry. Apple develops
software for MP3 players. due to developing a plan to join the MP3 player industry.

2. Which phase in the evolution of strategic management is present in the given case?
 -When Apple created an MP3 player with a mini-hard drive that could store a full music
collection, allow for legal digital downloads, and produce software with superior design
to other companies, this was a significant development.

3. Which type of strategy is being employed by Apple in the given case study?
 The strategy employed by Apple is Business level strategy because the development of
its products and its markets is a key component of its strategy. A greater design was
achieved by Apple, which also produced an MP3 format, digital downloads, and
software.

4. What competitive advantages contributed to Apple's success?

• Competition. Because Compaq, not Apple, was the first computer manufacturer to
create a tiny, portable MP3 player with a mini-hard drive that could contain a complete
music collection. Apple made the decision to use its internal resources to build MP3
player navigational software. Compaq produced solely hardware, not software, for
computers. Software for Apple computers was produced by Apple with a wealth of
experience. In addition, it had much more experience with design than Compaq.