Product and brand management

Group I
Group I
Assignment no. 3
Submitted to: Sir Akbar
Submitted by: Ayaz, Eman, Qamar, Ahmad, Ailia
Roll no.: 19020920-012
Subject: Product and brand management
Department: Management sciences
BBA 7th
Date: 15-2-2023
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Group I
Ahmed sher (044)
1: history of medium as Facebook advertisement?
Sol]: Basically, as aside from the color scheme and font choice, the Facebook logo has few other
design elements and the company has only changed minor details such as size and color in the years
since the logo was first designed. When it comes to logos Facebook regards simplicity as key and is
hesitant to change a design that has been successful so Facebook remained private until its 2012 IPO.
Since the IPO the stock has performed exceptionally well as Facebook continues to attract more active
users and increase advertising revenue. Facebook and its CEO, Mark Zuckerberg, are facing controversy
once again, this time over Facebook's use of users' personal data. 2016 presidential election.
Interestingly, the logo's blue color scheme was chosen because of Mark Zuckerberg's vision condition,
green blindness. Green blindness is a form of color blindness in which a person has difficulty
distinguishing colors. However, the only color a person with green blindness can quickly identify is
blue. Mark Zuckerberg earned an average of $6 million a day during his lifetime.

Ayaz (19020920-012)
Question no. 2: Mention the number of advertisements being published in assigned medium by
different companies or people and its process?
Introduction of advertisement on Facebook:
There is still no end or decline in the advertisements on the Facebook in real-time despite of the new
giant competitors of Facebook in social media industry currently trending by large audiences like tiktok,
which come by the short form video content drastically changing the audience engagement process of
advertisement.
Due to the most active users on Facebook Marketers still trying to polish the skill of advertisement on
Facebook. A proper advertise message can reach to more than 2 billion people with still growing active
users. But Facebook is specially known for the advertisement to the right audience who are interested in
buying your product sometimes segmented by your profile information for example your Interest,
Location , Hobbies etc.
Number of advertisers:
There are more than 10 million active advertisers on the Facebook by year of 2020 who are trying to
promote their products and services on Facebook.
Cost to advertise on Facebook:
There are several factors which decides the cost of Advertisement on Facebook which are as follows:
Target audience: like more cost for niche market audiences.
Ad placement: For example, ad on news feed or stories.
Advertisement campaign duration: how to much time the campaign run on the Facebook.
Time: Facebook charge less at midnight to 6 am in any time zone.
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And many other factors like, which country or region the advertiser belong, any season or occasion or
holidays sales etc.
Process:
The process of advertisement on Facebook is usually started by setting the objectives of the campaign in
order to promote the products or services effectively and defining the ads cost.
The cost per click (CPC) is different for different objectives. Usually there are 5 different ad campaign
objectives normally used:
 Conversions
 Impressions
 Reach
 Link clicks
 Lead generation
Like in link clicks charges apply when someone take action or click your link in your ad. If your ad not
goes well you will get free initial impressions while in impressions campaign objectives you will pay
1000 impressions deciding the CPM. Whether how many people click on your link.

The average cost of ad per click is 0.94 $ (CPC) or 12.4 $ Per 1000 (CPM) Impressions.

Ailia Sajid (19020920-031)

Their role in integrated communication?
Advertising
 Personal selling
 Sales promotion
 Direct Marketing
 Event & Sponsorship
Advertising: -
Facebook can do direct advertisement through video and text ads because is easy way to demonstrate
product features and capture the attention of customer. It creates high quality. Carousels ads are related
to Facebook because it show two or more pictures or images in a single post through swiping . They
create different pages or popular pages or post to engage customer. The Facebook ads also boost up
followers by invite People to Like Your Page. Create Viral Content. Post a Giveaway page or post . Get
Attention by adding Grabbing Content like something big in you city etc. Partner with an Influencer. Get
Tagged by Other Facebook Pages
Direct marketing: -
Facebook is the world’s number one company that do direct marketing they can convey their message
by doing heavy advertisement they sell their products by knowing audience needs and information about
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them. They use messenger to communicate with their customers and can-do community through emails
etc.
Direct store experience
Event & Sponsorship: -
Facebook can use post in different way to aware about their product. Facebook is the largest central hub
that can help in promotion can you ite everyone who follows your Page, and they can invite their friends
to join, too. The potential reach that Events offer is exceptional 
Sales promotion: -
Post video content on Facebook.
Add a more store product on your Facebook page
Give deals and offers on special occasion and events.
Encourage customer feedback
Use your posts to show your products
Personal selling: -
Facebook can do personal selling like live session for selling product. Consumer or buyer see the
product and also ask about the product. If they are interested in product they buy after all knowing about
the product.
EMAN KHALID (19020920-056)

Advantages of the Medium:

- It is a social network and a source of information and news.

- It is a great way to keep in touch with friends and also make new friends.
- It allows people to connect, to learn from each other, to discuss issues, viewpoints and share
advice.
- Due to Facebook, we can connect to different people from anywhere in the world because almost
every people around the world use Facebook.
- A lot of celebrity and organizations are using Facebook to give regular updates to their fans.
- It makes possible for small companies to get efficient results with little budget.
- It promotes the business, shares pictures and videos from your business.
- 93% of consumers buying decisions are influenced by this social media platform.
- It relatively inexpensive advertising medium with a large range of ad spend.
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- For getting latest valuable information, Facebook plays a vital role.
- Facebook advertising is very helpful for a successful marketing campaign to many business
organization.

Qamar iqbal (19020920-003)

Q.5 :Improvement and flaws in Marketing.
1: Now when we talk about the advertisement through social media platforms Facebook will come at the
last because people did not like the facebook contents and when the audience did not like the facebook
content then there is no advantage of advertising through facebook .
2:Facebook need some new updates that attracts the audience to use facebook and creates new
contents.That is the first thing that facebook have to improve .
3:Then Facebook have to give the the earning opportunities to the content creator that generates interest
in the users.
4:Now users did not just want to do likes and comments on the contents .
5:Facebook give the advertisement of different brands and most of the websites are fake .many
shopping websites advertisement is done through facebook and facebook did not have that type of term
and conditions to stop fake websites working through facebook.So people did not have trust on it .
6:So facebook have to block the fake websites working on it. Only patent brands have allowed to work
through facebook
7:Facebook have to give the ads gallery for the content creators through which the content creator gets
the ads from there and make direct deal with the business to earn money so this is the best option that
Facebook have to give to the creator.
8: when we talk about islamic countries in islamic countries we have to use lot of strategies that are
related to islam to attract the users and there are a lot of islam brands that have islamic products.so
facebook did not allow the religious posts .even not for the marketing .