Stage 3 Understand technology value

Presented by:
Janner Amaya Guerrero

Presented to:
Nelson Augusto Jiménez Serrano

Group number: 212032_22

Universidad Nacional Abierta y a Distancia UNAD

Escuela de Ciencias Básicas, Tecnología e Ingeniería – ECBTI
Technology valuation and negotiation
April 2023
Collaborative
The group must develop the following activities:
5. Each student reads and reviews the following reference for Unit 2 at the Learning
Environment
 REILLY, R. F. (2015). Family Law Valuation of Technology Intangible Assets.
American Journal of Family Law, 29(1), 16–26.
6. Based on the understanding of the previous reference, each student proposes the method
chosen to develop activity 4, as an option to value the innovation of the product, service,
process or system that the group defined at the end of stage 2, which was obtained as a
result of the Canva business model.
For the development of this activity, each student of the group must register the information
in the following comparative chart, taken into account the proposed situation.

Innovation selected to work in:

Imagine you are the CEO of the company selected in the previous stage, and you must
assign a value to the innovation you are working on, So, after reviewing the information
obtained from Canvas business model, you are able to define which is the most favorable
method to assets the innovation, because of that, it is necessary that you register the
information in this comparative chart to facilitate making a decision in the next
stakeholders meeting.

Student´s Valuation Short Advantages Mathematical Value in

name Method description of the formula Colombian
method currency
DARLING Income
PORRAS approach
PERDOMO method
NORVEY Cost
GUILLIN approach
CUADROS method
JANNER Market Based on Better Demand of the
AMAYA approach changing customer identified
GUERRERO method market interaction, market
conditions, name or brand segment = $ 1.000.000
a marketing recognition, average
exercise. competitive number of The chosen
differentiation products method
, improved purchased by was:
search engine each buyer x
positioning, number of Income
and many buyers. Total approach
more. turnover of the method.
 sector =
number of
existing
companies x
average
turnover.
Turnover of
the
competition: =
market share /
total sales of
the sector.

7. Once the comparative chart is filled out, each student prepares their arguments to defend
the selected valuation method in an executive meeting, taking into account the following
situation:
Each student must Imagine they are the CEO of the proposed company or enterprise and
they already know which is the innovation you are going to project, so, the students are
going to expose the selected method to the stakeholders in the meeting, each student should
propose an argument for the proposed method; at the end of the meeting the group must
inform which VALUATION METHOD is the best option through the next chart.

Group number: 212032_22 Date: April 2023

VALUATION METHOD SELECTED By
the group

The meeting must be recorded, the students must have the camera turned on and they can
share screen whenever they want. Each student must introduce themselves at the beginning
of their intervention in order to validate their participation and all the cameras should be
turned on during the meeting. You can use any known tool to make the meeting: skype,
Zoom, Teams, the only condition is that you must record the session.
8. All students in the group read and review the activities developed by the other members,
consolidate all evidences in a PDF and the student selected in Activity 3, submits it at the
Evaluation Environment, according to the guidelines given below in section Collaborative
Work Evidences, naming it with the following structure:
VNT_Step 3_Group number