Scribd Logo
Upload

Welcome to Scribd!

  • SWOT Analysis

    Uploaded by

    kiran
    10 views5 pages
    Netflix has strengths in its brand image and original content but weaknesses in copyright restrictions and high subscription prices. Opportunities exist to leverage brand recognition and expand into new markets like video games and books. However, threats from new competitors entering the market pose risks as they may charge lower fees and improve service quality.

    Original Description:

    Original Title

    SWOT analysis

    Copyright

    © © All Rights Reserved

    Available Formats

    KEY, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Netflix has strengths in its brand image and original content but weaknesses in copyright restrictions and high subscription prices. Opportunities exist to leverage brand recognition and expand into new markets like video games and books. However, threats from new competitors entering the market pose risks as they may charge lower fees and improve service quality.

    Copyright:

    © All Rights Reserved
    Download as KEY, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as key, pdf, or txt
    10 views5 pages

    SWOT Analysis

    Uploaded by

    kiran
    Netflix has strengths in its brand image and original content but weaknesses in copyright restrictions and high subscription prices. Opportunities exist to leverage brand recognition and expand into new markets like video games and books. However, threats from new competitors entering the market pose risks as they may charge lower fees and improve service quality.

    Copyright:

    © All Rights Reserved
    Download as KEY, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as key, pdf, or txt
    of 5

    SWOT Analysis

    Netflix
    Strengths - Netflix
    Brand Image
    Original content being produced
    Subscription service offered to the general public —- better reach of
    products
    Weaknesses —— Netflix
    Restricted copyright problems
    High priced subscription service
    Bad customer service
    Opportunities —— Netflix
    Strong brand recognition could mean that they can be trusted by the
    customers sand they can diversify there product range.
    Room for Expansion, they have a greater chance of diversifying there
    product range and enter into new markets like video games,story books
    etc.
    Threats ——- Netflix

    Competitors,a lot of new services like Disney plus and Apple TV are
    entering into the market and are posing a threat on Netflix to charge a
    low fees and improve the quality of service.

    You might also like