Stage 2 - Comprehend intellectual property

Names:

Juan Carlos Díaz

Pablo Cesar González

Lady Johana Gutiérrez

Freddy Andrés Rodríguez

Techaer:

Victor Manuel Rodríguez Castiblanco

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

Group 212032_185

Universidad Nacional Abierta Y A Distancia (UNAD)

Escuela De Ciencias Básicas Tecnología e Ingeniería (ECBTI)

September, 2022

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 Table of contents
Introduction......................................................................................................................................3

General Objective............................................................................................................................4

Specific Objectives......................................................................................................................4

Activities Assignment and Work Responsibilities Chart................................................................5

Link of IP concepts presentation in Genially..................................................................................5

Company or enterprise selection chart............................................................................................6

Canvas Topic selecting chart...........................................................................................................6

Link of the video meeting................................................................................................................9

Conclusions......................................................................................................................................9

References......................................................................................................................................10

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 Introduction

Through this document we will be able to see the importance of intellectual property and the

different factors that make it up, therefore, each student has selected a component of intellectual

property, and has explained its meaning, examples and solutions in a Genially presentation.

In this document we can also see the proposal of different companies, among which one has

been selected to be able to explain two topics for each student through the CANVA model.

This activity is of great help because it allows us to see the importance of intellectual property

in companies, as well as the contribution it has in the development of technological innovation.

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 General Objective

Understand what intellectual property is and the role it plays as a facilitating tool in the

development of technological innovation for learning in companies.

Specific Objectives

Introduce some components of intellectual property, selecting one component per student.

Use a company as an example using the CANVA model to enrich learning about intellectual

property.

Use the group contributions to see different points of view and get more information.

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 Activities Assignment and Work Responsibilities Chart

Activities Assignment and Work Responsibilities

Group Number: 212032_185
Unit Name: Unit 1
Selected topic
Patents
Copyrights
Trademarks
Industrial Designs
Trade Secrets
Student chosen to submit the
final document to the
Evaluation Environment:
Student name
 Student 1. Pablo Cesar González
 Student 2. Lady Gutierrez Murillo
 Student 3. Juan Carlos Diaz Torres
 Student 4. Freddy Andrés Rodríguez
 Student 5. Cristian Camilo Yepes
Lady Gutierrez Murillo

Link of IP concepts presentation in Genially

Activities Assignment and Work Responsibilities

Group Number: 212032_185
Unit Name: Unit 1
Selected
Student name Link
topic

 Student 1. Pablo https://view.genial.ly/631bbc4b10ac23001893e679/

Patents
Cesar González interactive-content-genially-sin-titulo

 Student 2. Lady https://view.genial.ly/63294549a4683b001835df08/

Copyrights
Gutierrez Murillo presentation-presentacion-escritorio

 Student 3. Juan https://view.genial.ly/631f35374daf280018b4824d/

Trademarks
Carlos Diaz Torres presentation-presentacion-sobria

 Student 4. Freddy Industrial https://view.genial.ly/631e8400eb7d69001381be9b/

Andrés Rodríguez Designs presentation-presentation-industrial-designs

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 Company or enterprise selection chart

Company or Enterprise Votes

Moteros RS (Local Enterprise)  
Labínco SAS  
Compañía General de Aceros XXX
Droguerías y Farmacias Cruz Verde  
Company or Enterprise Selected  

Canvas Topic selecting chart

Name of student Topic to develop

Market segmet
 Pablo González
Value Proposal
Channel
Freddy Andrés Rodríguez
Customer relationship
Sources of income
Juan Carlos Díaz Torres
Key resources
Key Activities
Lady Gutierrez Murillo
Key partners
Costs Structure
 
Customers

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 Canvas model development

KEY KEY VALUE CUSTOMER MARKET

PARTNERS ACTIVITIES PROPOSAL RELATIONSHIP SEGMENT
In the Key The main We comply Our main
Partners, we activities are: with the customers are:
have: commitments the agricultural
→ The and industry
→ Suppliers production of agreements the mining
(for the anti-wear steels, we make, industry
purchase of raw structural steels, always giving the energy
materials, tool steels, priority to the industry
machinery, engineering company's industrial
supplies, etc.). steels, stainless interests. companies
steels, among We always transportation
→ Customers other act with sector
(to whom the fabrications. transparency construction
market is and honesty. sector.
focused and → Forming all have in
who provide the services, cold We act with common the use
input for the cuts, thermal respect and of steel to
company to cuts, machining loyalty to the optimize the
remain in the and welding. company's processes
market). interests.
→ Performance
→ Employees in the
(an important agricultural,
asset of the industrial,
company and is energy, mining,
that human transportation
resource that and construction
allows the sectors.
delivery of a
final product, For this point,
the basis of the the company
market in which must carry out
the company market studies
operates). related to new
technological
It is important developments
to take care of and evaluate the
this key different ways of
partners, since implementing it
the success of both in its

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the company products and in
depends on its services,
each one of providing
them, so it can additional and
be proposed differential
that: factors compared
to other
→ For companies,
suppliers, keeping it in the
obtain different market and being
quotes and competitive.
validate the
quality of the KEY CHANNELS
products they RESOURCES
offer. Payment - Appropriate
terms can also machinery for
be reduced to the processes
optimize - Trained
product costs. personnel.
- Own facilities
→ For
customers,
generate
different tools
for their
support, such as
post-sale
support,
friendly
software for
order
management,
continuous
training, etc.

→ For the
workers, human
well-being
activities can be
generated to
build loyalty
with the
company,
demonstrating
that they are the

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most important
asset.

COSTS STRUCTURE SOURCES OF INCOME

- Online Sales
- Sales at distribution points
-service for reading the spectrum left by each element
when burned by electric arc.
- plasma and oxyfuel cutting service

Own source

Link of the video meeting

Conclusions

References

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Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The Power of

Intangible Assets. Chapter 1. The Intangible Landscape - Understanding Core Concepts

(pp 1-58). Los Angeles: Sage Publications Pvt. Ltd.

https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=821413&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_1

John P Mc Manus. (2012). Intellectual Property : From Creation to Commercialization: A

Practical Guide for Innovators & Researchers. Oak Tree Press. P 125-128

https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=1008965&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_126

DANE (2019). Technical Bulletin Survey of Technological Development and Innovation -

Manufacturing Industry 2017-2018.

https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_EDIT_manufacturer

a_2017_2018.pdf

Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video].

https://repository.unad.edu.co/handle/10596/35814

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