Discuss your industry and the companies.

Compare reasons for assigning companies to different generic strategies and adaptive
archetypes.
Seek consensus on categorization, but dissent is OK and majority or inclusive result
Prepare a short verbal presentation
Company, strategies, principal reasons for categorization.
Company, strategies, principal reasons for disagreement.

Name of an industry: Restaurant Chains

Name of a Prospector: Earls (kitchen will make customers specifications/modifications

Name of a Defender: Burger King

Name of an Analyzer: A&W

Name of a Reactor: Five Guys

You can use the same companies for the following.

Name of a Cost Leader: McDonalds (b/c they offer low prices for various amount of products)

Name of a Differentiator: Subway

Name of a Focused company (either cost or differentiation is fine): McDonalds

Name of a company that is stuck in the middle: Harvey’s

Name of an industry: Grocery Retailers

Name of a Prospector: Trader Joes (focus on the customers – providing top tier customer services,
they have specialized products)

Name of a Defender: The Real Canadian Superstore – President’s choice

Name of an Analyzer: Whole Foods

Name of a Reactor: Safeway

You can use the same companies for the following.

Name of a Cost Leader: The Real Canadian Superstore (b/c they offer low prices for various grocery
products)

Name of a Differentiator: Trader Joes

Name of a Focused company (either cost or differentiation is fine): Whole Foods

Name of a company that is stuck in the middle: Safeway (not the cheapest but not the most
expensive grocery store)